When Couture Hits the Court: Luxury Sportswear Reimagined
- Luxe magazine Switzerland
- Aug 24, 2025
- 2 min read
Updated: Oct 31, 2025
When Couture Hits the Court: Luxury Sportswear Reimagined
In 2025, the luxury fashion world is flexing a new muscle. It is stepping off the runway and onto the playing field. Under the banner of “Cardio Couture,” brands like LV, Chanel, and SEASE are redefining sportswear. They combine high-end design, precise tailoring, and technical performance.
1. From Athleisure to Couture Gymwear
Activewear has shed its casual roots. It has become a refined symbol of status. Once dominated by logos and streetwear-inspired looks, the trend has shifted. Now, it leans toward sleek design, subtle branding, and performance-driven fabrics. This evolution is fueled by the quiet luxury aesthetic.
2. Louis Vuitton: Sporty Elegance Meets Heritage
Under Pharrell Williams’s direction, Louis Vuitton has steered toward sport-luxe hybridization. The Spring/Summer 2025 collection celebrated football with “LV Footprint Soccer” sneakers. It features leather garments made of upcycled soccer balls. The designs meld heritage with a contemporary vibe.
Additionally, the 2024 Women’s LV Ski Collection offers technical skiwear. This includes waterproof and windproof outerwear, shearling jackets, quilted nylon pieces, and ski-ready accessories like goggles. All crafted with recognizable Louis Vuitton patterns.
3. Chanel: Sporting Fashion with Tweed and Poolside Vibes
Chanel’s Cruise 2024/25 collection brought sporty chic to the forefront. It features dive-style hooded jackets, sweatshirt tweaks, and cycling shorts rendered in the house’s signature tweed. The line includes sleek swimwear, streamlined jersey-inspired bodysuits, and versatile denim-leather sets. All are designed for movement with elegance.
4. SEASE Tennis Kit: Sartorial Performance
SEASE’s Tennis Kit, launched at Milan Men’s Fashion Week, perfectly captures the spirit of “tennis couture.” It is built for both court and leisure. The capsule collection is crafted in sustainable merino, hemp, and linen. It includes pinstripe vests, pleated skirts, hybrid jackets, and Dyneema-leather tennis bags.
Featuring tennis ace Feliciano López, the campaign emphasizes elegance in motion. It reflects a seamless merge of sport and tradition.
5. Tech Meets Style: Fitness Gear Elevated
In 2025, technicality meets couture. Louis Vuitton’s sport-lux sneakers and Chanel’s sleek, sporty staples signal a move beyond fabric into innovation. Fashion meets function in every stitch and every silhouette.
Luxury has found its footing in fitness. With Louis Vuitton’s football-glam, Chanel’s tailored sportswear, and SEASE’s tennis sharpness, the boundaries between couture and athletics blur beautifully.
