The Maison opens an exceptional new flagship on Rue du Rhône, bringing its poetic universe to the heart of Geneva. Van Cleef & Arpels has opened a remarkable new boutique at 23 Rue du Rhône, reaffirming its long-standing relationship with Switzerland and celebrating its historic ties with Geneva, one of the world’s leading watchmaking capitals. Established in Switzerland since 1960, the Maison begins a new chapter with a 486-square-metre flagship designed to immerse visitors in its distinctive universe of creativity, craftsmanship and elegance. Occupying two floors within a beautifully renovated building overlooking the shores of Lake Geneva, the boutique has been conceived as more than a retail destination. Every space reflects Van Cleef & Arpels’ commitment to exceptional savoir-faire, offering an atmosphere where jewellery, High Jewellery, watchmaking and heritage come together in an experience defined by refinement and wonder. A Striking Architectural Landmark Inspired by Light and Lake Geneva The boutique immediately captures attention with its elegant glass façade, where the Maison’s iconic monogram is interpreted through a sophisticated interplay of black, gold and textured bubbled glass. The contemporary composition creates a striking visual identity while echoing the timeless elegance synonymous with Van Cleef & Arpels. As evening falls, concealed lighting illuminates the diamond-inspired motifs across the façade, transforming the exterior into a luminous landmark on Geneva’s prestigious Rue du Rhône. Delicate sheer curtains soften the natural light entering the boutique while allowing discreet glimpses of the warm interior, creating an inviting atmosphere that balances transparency with intimacy. An Elegant Interior Dedicated to the Maison’s Finest Creations Visitors are welcomed through a dramatic entrance hall distinguished by its soaring ceiling and an impressive Murano glass chandelier that enhances the generous proportions of the space. Bespoke wall decorations, designed as an abstract triptych inspired by the surrounding landscapes and the waters of Lake Geneva, establish an immediate connection between the boutique and its exceptional location. The journey continues through a series of refined salons decorated in elegant shades of beige, brown and black, where the Maison presents its Jewellery, High Jewellery and Watchmaking collections. More intimate spaces, including the Poetic Salon, feature delicate floral motifs hand-painted and embroidered on silk, creating a peaceful setting that invites quiet contemplation. A Boutique Designed Around the Art of Hospitality Reflecting Van Cleef & Arpels’ celebrated art of welcoming guests, the ground floor also features a sophisticated bar lounge furnished with rounded sofas and elegant armchairs. Large bay windows dressed with translucent curtains maintain a seamless dialogue with the exterior architecture, while decorative screens adorned with dreamlike landscapes subtly draw the eye toward the surrounding scenery. The lounge naturally extends into a final room centred around an impressive library, reinforcing the Maison’s desire to create an environment where visitors can linger, discover and experience its creative universe beyond its collections. Discovering the Maison’s Universe on the Second Floor A graceful staircase leads to the boutique’s upper level, where elegant showcases and display counters continue the presentation of the Maison’s jewellery and watchmaking creations. From the mezzanine, visitors retain a striking view of the monumental Murano chandelier, further enhancing the architectural harmony throughout the boutique. Expansive bookcases introduce guests to Van Cleef & Arpels’ rich cultural universe through carefully curated books, iconographic archives and objects reflecting the Maison’s enduring sources of inspiration. These libraries continue throughout the floor, naturally creating intimate alcoves that enrich the visitor experience. The second floor also includes a private office inspired by the historic salons where the Maison once welcomed its most distinguished clients to imagine bespoke creations. Another elegant salon offers exceptional views across Lake Geneva and the Mont-Blanc Bridge. Decorated in soft shades of pink and beige with delicate floral accents, the room embodies the balance of light, landscape and intimacy envisioned by the boutique’s architects. Hidden within the décor, a discreet presentation system reveals a High Jewellery masterpiece or bespoke creation upon request. A Space Dedicated to the Heritage of Van Cleef & Arpels The new Geneva boutique also introduces a dedicated heritage space where temporary exhibitions will explore the Maison’s artistic evolution and creative identity across the decades. To celebrate the inauguration, visitors are invited to discover a carefully curated selection of creations drawn from both private collections and the Maison’s Patrimonial Collection. The exhibition highlights Van Cleef & Arpels’ emblematic inspirations while paying tribute to its enduring relationship with Swiss clients. Exclusive Experiences Beyond the Boutique Further enhancing the visitor journey, Van Cleef & Arpels has created two exclusive experiential spaces within the boutique. The first is a versatile salon designed to host private events, intimate gatherings and inspiring conferences. Featuring a soothing décor inspired by green foliage, bespoke lighting installations and a softly gilded ceiling, the space reflects the Maison’s signature elegance while encouraging moments of exchange and discovery. Beginning in March 2027, a second immersive experience located on the lower level will celebrate Van Cleef & Arpels’ watchmaking expertise. Developed in dialogue with the Maison’s Geneva Watchmaking Workshops, the space will immerse visitors in the philosophy of the “Poetry of Time”, offering a unique perspective on the artistic vision that defines its timepieces. A New Chapter for Van Cleef & Arpels in Geneva Founded in Paris at 22 Place Vendôme in 1906, Van Cleef & Arpels has built an international reputation for combining exceptional gemstones, outstanding craftsmanship and creative innovation. Inspired by themes including love, nature, couture and dance, the Maison continues to express its distinctive identity through iconic creations such as the Mystery Set™ technique, the Minaudière, the Zip necklace and the celebrated Alhambra collection. With the opening of its new Geneva boutique, Van Cleef & Arpels further strengthens its presence in one of the world’s most prestigious luxury destinations, creating an address where heritage, artistry and hospitality come together in an atmosphere of timeless elegance. Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland VanCleefArpels Geneva RueDuRhône HighJewellery LuxuryBoutique SwissWatchmaking LuxuryLifestyle JewelleryExcellence GenevaLuxury LuxeMagazineSwitzerland

Discover the new Chopard Mille Miglia Classic Chronograph Raticosa, a luxury chronograph celebrating the iconic Raticosa Pass and Chopard’s enduring partnership with the Mille Miglia. Chopard Celebrates the Spirit of the Mille Miglia with the New Classic Chronograph Raticosa Luxury watchmaker Chopard continues its celebrated relationship with the legendary Mille Miglia by unveiling the new Mille Miglia Classic Chronograph Raticosa, an exceptional timepiece inspired by one of the most iconic and demanding sections of what Enzo Ferrari famously described as “the world’s most beautiful race.” As World Sponsor and Official Timekeeper of the Mille Miglia since 1988, Chopard once again demonstrates its passion for precision, heritage and motorsport through a chronograph that perfectly blends Swiss watchmaking excellence with the timeless elegance of Italian automotive history. The Legendary Raticosa Pass: Where Racing History Was Written Nestled at an altitude of 968 metres in the Tuscan-Emilian Apennines, the Raticosa Pass connects Florence and Bologna through a breathtaking sequence of sweeping bends and dramatic mountain scenery. Alongside the neighbouring Futa Pass, it remains one of the few sections of the original Mille Miglia route that enthusiasts can still experience today exactly as drivers did during the golden era of the race in 1955. Its reputation is legendary. The demanding climb, technical corners and relentless rhythm led Enzo Ferrari to declare: “You win the Mille Miglia race at the Raticosa Pass.” This spirit of endurance, precision and determination lies at the heart of Chopard’s latest creation. A Collector’s Chronograph Designed for Performance and Elegance Previous Raticosa editions have become highly desirable among collectors, and this latest interpretation elevates the concept even further. The 40.5 mm case is crafted from Lucent Steel™, Chopard’s exclusive alloy renowned for its remarkable brilliance, exceptional durability and sustainable composition with an 80% recycling rate. A beautifully domed “glass-box” sapphire crystal recalls the vintage racing chronographs of the 1950s while offering exceptional legibility. Refined details including redesigned knurled pushers, a reworked crown engraved with a steering wheel motif and elegantly welded lugs enhance the sporty sophistication of the watch. Turning the timepiece over reveals one of its most distinctive features: an engraved titanium caseback depicting a classic racing car climbing the Raticosa Pass, surrounded by enthusiastic spectators in a tribute to the unforgettable atmosphere of the Mille Miglia. Vintage Inspiration Meets Swiss Precision The elegant eggshell-coloured dial features a refined matte finish enhanced by beige Super-LumiNova® hour markers and rhodium-plated hands for outstanding readability. Powering the watch is a COSC-certified self-winding chronograph movement delivering a 54-hour power reserve and exceptional chronometric precision. The watch also includes: Chronograph function Tachymeter scale Small seconds display 12-hour and 30-minute counters Date display Stop-seconds function Water resistance to 50 metres A perforated brown calfskin leather strap completes the unmistakably vintage-inspired racing aesthetic. Karl-Friedrich Scheufele: Honouring a Legendary Road “The Raticosa Pass is one of the most emotionally charged stretches of the Mille Miglia,” says Karl-Friedrich Scheufele, Co-President of Chopard. “With this edition, we wanted to honour that legendary road by capturing its intensity, its history and its importance to the race, translated into a chronograph that feels both timeless in spirit and resolutely contemporary in execution.” His words perfectly reflect the philosophy behind the Mille Miglia collection: combining authentic emotion with exceptional Swiss craftsmanship. Nearly Four Decades of Passion for the Mille Miglia The Mille Miglia collection has become one of Chopard’s most recognisable watch families since its debut in 1988. Every year, new limited editions celebrate the race’s extraordinary heritage through references to legendary drivers, iconic racing colours, celebrated coachbuilders and unforgettable stages of the historic Italian rally. The Maison’s involvement extends well beyond sponsorship. Since 1989, Karl-Friedrich Scheufele has personally competed in nearly every edition, frequently sharing the cockpit with Chopard Ambassador and six-time Le Mans winner Jacky Ickx. Alongside endurance racing legend Romain Dumas, these ambassadors embody Chopard’s commitment to precision engineering, sporting excellence and timeless elegance. Chopard Returns to the Mille Miglia 2026 For the 2026 edition, more than 400 historic automobiles once again travel the famous 1,000-mile route between Brescia and Rome before returning to Brescia across five unforgettable days. The rally crosses spectacular Italian landscapes, UNESCO World Heritage sites and legendary mountain roads including both the Raticosa and Futa Passes, reinforcing its reputation as one of the world’s greatest classic car events. To mark its 39th consecutive year as World Sponsor and Official Timekeeper, Chopard also introduced the Mille Miglia GTS Power Control 2026 Racing Edition, produced in a limited series of just 250 pieces alongside the new Mille Miglia Classic Chronograph Raticosa. Swiss Watchmaking Excellence Meets Italian Motorsport Heritage With the Mille Miglia Classic Chronograph Raticosa, Chopard once again succeeds in transforming one of motorsport’s most legendary roads into an exceptional luxury timepiece. Blending vintage-inspired design, cutting-edge Swiss engineering and nearly four decades of passion for the Mille Miglia, this remarkable chronograph is destined to become another highly coveted collector’s piece for enthusiasts of fine watchmaking and classic automobiles alike. www.Luxemagazineswitzerland.com .Luxemagazineswitzerland.com Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland Chopard LuxuryWatches SwissWatchmaking MilleMiglia Chronograph LuxuryLifestyle WatchCollector AutomotiveHeritage HauteHorlogerie LuxeMagazineSwitzerland

The world’s leading New Energy Vehicle manufacturer joins forces with one of football’s most iconic clubs in a three-year partnership driven by innovation, excellence, and global ambition. Fresh off Paris Saint-Germain’s remarkable back-to-back UEFA Champions League triumph, BYD, the world’s leading New Energy Vehicle (NEV) manufacturer, has announced a landmark global partnership with the French football powerhouse. The agreement, running until June 2029, officially names BYD as the Official Automotive Partner of Paris Saint-Germain. The collaboration brings together two internationally recognized brands that share a common vision of innovation, performance, and forward-thinking leadership. Both BYD and Paris Saint-Germain have redefined their respective industries by continuously challenging conventions, embracing technological progress, and building strong connections with millions of customers and supporters worldwide. Over the next three seasons, the partnership will come to life through a wide range of international campaigns, exclusive digital content featuring both the men’s and women’s Paris Saint-Germain teams, immersive fan activations, and unique experiences designed to engage supporters across the globe. BYD will also benefit from premium visibility at the Parc des Princes stadium, while vehicles from both BYD and DENZA, the Group’s premium automotive brand, will support the club’s day-to-day operations. By uniting one of the world’s most prestigious football clubs with the global leader in New Energy Vehicles, Paris Saint-Germain and BYD aim to inspire millions of fans while setting new benchmarks in innovation, performance, and sustainable mobility. Stella Li, Executive Vice President of BYD, commented: “We are delighted to partner with Paris Saint-Germain, a club that has become a global symbol of excellence, ambition, and innovation. At BYD, we share the same determination to challenge conventions, drive progress, and connect with audiences through technology. This partnership brings together two globally respected brands united by a forward-looking vision and a shared passion for creating exceptional experiences. Together, we look forward to engaging with millions of supporters around the world while contributing to a more innovative and sustainable future.” Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, added: “We are proud to welcome BYD to the Paris Saint-Germain family. As one of the world’s most innovative and fastest-growing companies, BYD is a natural partner for our Club. Bringing our two brands together creates exciting opportunities to engage supporters through creativity, innovation, and unique experiences on a global scale.” Founded in 1994, BYD has grown into a global technology powerhouse committed to improving lives through innovation. With operations spanning automotive, renewable energy, electronics, and rail transportation, the company is now present across six continents, operating in more than 100 countries and over 400 cities worldwide. Its automotive division, BYD Auto, specializes in fully electric and plug-in hybrid vehicles, supported by proprietary technologies including the Blade Battery, DM hybrid systems, e-Platform 3.0, CTB, iTAC, DiSus Intelligent Body Control System, and the Super e-Platform. BYD was also the first automaker in the world to discontinue the production of conventional combustion-engine passenger vehicles in favor of New Energy Vehicles and has remained China’s best-selling NEV passenger car brand for twelve consecutive years. Headquartered in the Netherlands, BYD Europe continues to accelerate the transition toward sustainable mobility by delivering advanced electric vehicle technologies across European markets. Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland BYD ParisSaintGermain PSG DENZA ElectricMobility Innovation LuxuryLifestyle SustainableFuture AutomotiveExcellence LuxeMagazineSwitzerland

Where Swiss Haute Horlogerie Meets the Timeless Legacy of Japan Roger Dubuis once again demonstrates its fearless approach to haute horlogerie with the unveiling of the Excalibur The Kabuto Legacy, an exceptional limited-edition timepiece that celebrates one of the most defining moments in Japanese history. Inspired by the unification of Japan during the 17th century, this remarkable creation transforms historical symbolism into an extraordinary expression of contemporary watchmaking and artistic craftsmanship. Limited to just 28 exclusive pieces, the new Excalibur is far more than a mechanical masterpiece it is a tribute to unity, resilience, and the enduring values embodied by the legendary samurai commanders who shaped an era of lasting peace. A Story of Unity Forged Through History Drawing inspiration from the birth of a unified Japan, Roger Dubuis revisits the period when the country’s most influential samurai commanders gathered under the leadership of Tokugawa Ieyasu, laying the foundations for more than two centuries of peace and prosperity. This pivotal historical chapter serves as the creative soul of the Excalibur The Kabuto Legacy. At its centre stands Edo Castle, symbolically represented as the heart of a newly unified nation, while the twelve legendary samurai commanders surrounding it embody loyalty, courage, wisdom and unwavering determination. Rather than simply illustrating history, Roger Dubuis interprets it through the language of contemporary haute horlogerie, transforming centuries-old symbolism into an exceptional wrist-worn work of art. Twelve Kabuto, Twelve Legendary Warriors The dial presents an extraordinary composition featuring twelve meticulously hand-engraved Kabuto helmets, each crafted in 18K pink gold using refined Métiers d’Art techniques. Every miniature sculpture faithfully recreates the distinctive ceremonial helmet of one of Japan’s renowned bushō, complete with its unique ornaments and symbolic identity. Each Kabuto requires between two and three days of meticulous craftsmanship, with the intricate frontal ornaments representing some of the most technically demanding details to execute. Beginning at 12 o’clock with Tokugawa Ieyasu, the visionary architect of Japan’s unification, the circular display continues with the celebrated Four Heavenly Kings of Tokugawa and seven additional legendary samurai commanders, each represented through their historically accurate Kabuto and accompanied by their respective Kamon, or family crest, engraved on the caseback. Edo Castle Reimagined Through Contemporary Artistry At the heart of the dial rises an abstract architectural interpretation of Edo Castle, conceived through Roger Dubuis’ unmistakably contemporary aesthetic. Its striking deep-blue finish recalls traditional indigo dye historically associated with samurai garments before becoming an enduring symbol of Japanese artistic expression. Multiple decorative techniques including polishing, bright polishing, circular brushing and shot-blasting bring remarkable depth and architectural dimension to the miniature fortress. Composed of 17 individual elements, the dial becomes an intricate landscape where traditional symbolism and avant-garde design exist in perfect harmony. The RD821 Calibre: Precision Beneath Artistic Expression Powering the Excalibur The Kabuto Legacy is Roger Dubuis’ in-house RD821 automatic calibre, a movement that perfectly balances technical excellence with artistic freedom. Certified by the prestigious Poinçon de Genève, the calibre incorporates 172 components, 33 jewels, beats at 4 Hz (28,800 vibrations per hour) and delivers a 48-hour power reserve. Every movement receives 14 distinct hand-applied finishing techniques, creating an exceptional interplay between polished and satin-finished surfaces that has become a hallmark of Geneva’s finest watchmaking traditions. The architecture of the movement provides the visual space necessary for the elaborate artistic display while preserving the technical standards expected from one of Geneva’s most daring Manufactures. Exceptional Details From Every Angle The 45 mm case is crafted from 18K pink gold and features a sapphire crystal ring beneath the bezel, complemented by a blue enamel ring surrounding the crown. On the reverse, the twelve engraved Kamon of the featured samurai are delicately laser-engraved onto a blue-coated pink gold ring, framing the sapphire caseback and revealing the beautifully finished automatic rotor. Completing the timepiece is a distinctive blue calfskin leather strap designed with stitched segments inspired by traditional samurai armour. The watch is delivered with an additional interchangeable leather strap equipped with Roger Dubuis’ Quick Release System. Historical Authenticity Meets Haute Horlogerie To ensure historical accuracy, Roger Dubuis collaborated with Professor Frederik Cryns, specialist in Japanese history and consultant on the Emmy Award-winning television series Shōgun. His expertise helped preserve the authenticity of the historical references while allowing the Maison to reinterpret them through the contemporary codes of Swiss haute horlogerie. As Professor Cryns explains, samurai culture produced some of history’s most extraordinary wearable art, making its encounter with haute horlogerie both natural and profoundly meaningful a shared pursuit of uncompromising craftsmanship and excellence. A Collector’s Masterpiece With the Excalibur The Kabuto Legacy, Roger Dubuis transcends traditional watchmaking by creating a mechanical work of art that bridges Swiss innovation and Japanese heritage. Through exceptional Métiers d’Art, meticulous historical research and Geneva-certified mechanical excellence, the Maison delivers a creation that honours the enduring spirit of the samurai while reaffirming its own commitment to expressive, uncompromising haute horlogerie. Produced in a strictly limited series of 28 pieces, the Excalibur The Kabuto Legacy stands as a remarkable collector’s timepiece where history, culture and craftsmanship converge in spectacular fashion. Technical Highlights Limited Edition: 28 pieces Case: 45 mm, 18K pink gold Movement: Roger Dubuis RD821 Manufacture automatic calibre Certification: Poinçon de Genève Frequency: 4 Hz (28,800 vph) Power Reserve: 48 hours Components: 172 Jewels: 33 Water Resistance: 3 BAR (30 metres) Strap: Blue calfskin leather with Quick Release System Additional strap included Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland RogerDubuis ExcaliburTheKabutoLegacy HauteHorlogerie SwissWatchmaking GenevaSeal PoinconDeGeneve LuxuryWatches WatchCollector FineWatchmaking MetiersDArt Samurai JapaneseHeritage Kabuto EdoCastle LimitedEdition LuxuryLifestyle WatchPassion Horology Timepiece LuxeMagazineSwitzerland

Nestled on the shores of Lake Geneva, just over an hour from Geneva by car and easily accessible by boat from Lausanne, Evian is a destination where wellness and gastronomy come together in an elegant setting. Whether for a day trip or a weekend escape, the town offers the perfect opportunity to disconnect from everyday life and embrace a slower pace. At the heart of this experience is Evian Spa, a sanctuary dedicated to relaxation, where one treatment in particular stands out for its originality: the Talc Massage. A Relaxing Experience from the Very Beginning A visit to Evian Spa can easily become a complete wellness escape. Many guests choose to begin their day with lunch at La Véranda, the resort’s elegant restaurant, where seasonal cuisine highlights fresh ingredients and refined flavours. The menu changes throughout the year, offering a selection of carefully crafted dishes designed to be both light and satisfying the perfect introduction to an afternoon devoted to relaxation. After lunch, guests are welcomed into the spa and escorted to the changing rooms before being guided to a private treatment room, where the wellness ritual begins. A Gentle Ritual Before the Massage The experience starts with a soothing foot bath, allowing the body to begin unwinding from the very first moments. A gentle exfoliation using a soft pumice stone follows, preparing the feet while creating an immediate feeling of comfort. This thoughtful introduction encourages guests to slow down, breathe, and fully embrace the peaceful atmosphere before the massage begins. The Talc Massage: An Alternative to Traditional Oil Massages Unlike most spa treatments, the Talc Massage replaces massage oil with fine talcum powder. This simple yet distinctive choice completely transforms the experience. Instead of the familiar oily glide, the talc creates a silky sensation that allows the therapist to work with remarkable precision while leaving the skin feeling soft, fresh and comfortable. For guests who prefer to avoid the sensation of massage oils, this treatment offers a refreshing alternative without compromising the quality or effectiveness of the massage. Because talc behaves differently on the skin, the massage technique itself also changes. Rather than relying on long, flowing movements, the therapist focuses on carefully targeted pressure points and controlled manipulations. The result is a treatment that finds a harmonious balance between deep tissue work and gentle relaxation. Precision, Reflexology and Stretching The massage follows a carefully designed sequence, beginning with the feet before gradually moving upward through the body. Particular attention is given to the arches of the feet through reflexology-inspired techniques that stimulate key pressure points. The treatment continues through the calves, thighs, hips, upper back and neck, combining precise pressure with fluid, controlled movements. Gentle stretching around the hips enhances flexibility and creates a welcome sense of release, while focused work on the neck and shoulders helps ease areas where muscular tension commonly accumulates. Throughout the treatment, the talc allows each movement to remain controlled and highly precise, creating sensations that differ noticeably from those experienced during traditional oil massages. A Different Way to Experience Massage What makes the Talc Massage particularly memorable is its unique approach. Rather than simply encouraging relaxation, it combines precision, targeted pressure and carefully considered movements that allow the body to release tension naturally. The absence of oil creates an entirely different sensory experience, leaving the skin soft without any residue while highlighting the therapist’s technical expertise. It is an original treatment that offers a refreshing alternative to more conventional massage rituals and is suitable for anyone seeking a distinctive wellness experience. A Wellness Escape Just Outside Switzerland One of Evian’s greatest attractions is its proximity to Switzerland. Located just over an hour from Geneva by car and connected to Lausanne by regular ferry crossings across Lake Geneva, it is an easily accessible destination for a spontaneous escape. Combining lakeside scenery, refined dining, exceptional spa facilities and an innovative signature treatment, Evian Spa offers an experience that goes far beyond a traditional massage. It is an invitation to slow down, reconnect with the body and enjoy a moment of genuine well-being in one of the most peaceful settings on the shores of Lake Geneva. Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland EvianSpa Evian TalcMassage LuxurySpa Wellness SpaExperience LakeGeneva Geneva Lausanne LuxuryTravel WellnessRetreat Relaxation SelfCare FrenchAlps LuxuryLifestyle Luxemagazineswitzerland

@frederic.monceau The Geneva-based independent jewellery Maison unveiled its new Signature Collections alongside the PHOENIX pendant, UNBREAKABLE creations and exceptional High Jewellery pieces during one of Geneva’s leading fashion events. Geneva, July 2026 During Geneva Fashion Night 2026, organised by Cyrus Models at the Hôtel-Restaurant du Parc des Eaux-Vives, independent Swiss jewellery Maison ELKE BERR unveiled its highly anticipated Paul Pogba Signature Collection and Zulay Pogba Signature Collection, alongside a curated selection of High Jewellery creations, pieces from the UNBREAKABLE collection and the Maison’s latest design, PHOENIX. Bringing together fashion professionals, media representatives, partners and distinguished guests, the event offered the perfect stage for ELKE BERR to showcase its distinctive creative vision while celebrating craftsmanship, contemporary elegance and the enduring artistry of fine jewellery. @ GENEVE FASHION NIGHT 2026, Cyrus Models, A Collaboration Inspired by Shared Values The Paul Pogba Signature Collection and Zulay Pogba Signature Collection are the result of a collaboration that has evolved over several years between the Geneva-based Maison and the couple. While each collection possesses its own identity, both are united by a common ambition: to create jewellery with meaning, inspired by personal journeys and enduring values. The Paul Pogba Signature Collection embodies resilience, determination and self-belief through bold contemporary designs, while the Zulay Pogba Signature Collection celebrates modern elegance, family bonds and freedom of expression with refined creations designed to accompany everyday life. “Our role extends far beyond creating jewellery. We strive to give every creation a personal dimension so that it becomes part of the story of the person who wears it. Our collaboration with Paul and Zulay Pogba was born from a relationship built on trust and a shared vision of jewellery as a timeless symbol.” Elke Berr, Founder & Creative Director @frederic.monceau PHOENIX Makes Its Debut Geneva Fashion Night also marked the unveiling of PHOENIX, the Maison’s newest creation. Inspired by the spirit of the UNBREAKABLE universe, PHOENIX embodies the values Work. Focus. Belief. through a contemporary pendant crafted in rhodium-plated sterling silver 925. Available with a white zircon or a selection of natural gemstones, including Sky Blue Topaz and London Blue Topaz, the unisex design reflects the Maison’s commitment to creating jewellery that is contemporary, distinctive and timeless. More than a new design, PHOENIX reinforces ELKE BERR’s philosophy of creating pieces that combine symbolism with exceptional craftsmanship, allowing every jewel to become a personal expression of identity. @frederic.monceau Elke Berr Founder & Creative Director The Vision Behind ELKE BERR Founded in Geneva in 2003, ELKE BERR is the expression of the vision of Swiss gemmologist, jewellery designer and entrepreneur Elke Berr, whose expertise in coloured gemstones has earned her recognition among collectors, private clients and industry professionals alike. Born into a family of gemmologists, she continues the legacy established by Berr & Partners SA, the Geneva-based company founded in 1986 by renowned gemmologist and gemstone dealer Thomas Berr. Today, the company is recognised internationally for its expertise in coloured gemstones, offering sourcing, certification and advisory services for collectors, investors and jewellery professionals. Driven by an unwavering passion for exceptional gems, Elke Berr regularly travels to the world’s leading gemstone-producing regions to personally select rare stones directly at their source. This close connection with mining communities and trusted international partners ensures the authenticity, traceability and quality that define every ELKE BERR creation. For Elke Berr, every jewel begins with the gemstone itself. Whether working with star rubies, unheated Ceylon sapphires, Paraíba tourmalines, cabochon emeralds, briolette-cut black diamonds or exceptional spinels, her creative process is guided by a deep understanding of each stone’s geological history, natural beauty and individual character. Her bespoke creations combine technical mastery with artistic sensitivity, transforming extraordinary gemstones into contemporary jewellery designed to reflect the personality and story of the wearer. PHOENIX Pendentif en argent sterling 925 rhodié serti d'un zircon blanc. PHOENIX Pendentif en argent sterling 925 rhodié serti d'une Sky Blue Topaz. PHOENIX Pendentif en argent sterling 9 25 rhodié serti d'une London Blue Topaz. Available with a white zircon or a selection of natural gemstones including Sky Blue Topaz and London Blue Topaz the unisex design reflects the Maison’s commitment to creating contemporary, distinctive and timeless jewellery collections. From Gemstone to Jewellery Elke Berr’s approach extends far beyond design. Every creation is the result of a dialogue between the gemstone, the materials, proportions and the way light interacts with each element. Drawing on her expertise in gemmology, applied arts, jewellery craftsmanship and gemstone cutting, she creates pieces where aesthetics, emotion and technical excellence exist in perfect balance. This philosophy also reflects a strong ethical commitment. From sourcing gemstones directly from producing countries to maintaining transparency throughout the value chain, Elke Berr advocates a responsible approach in which the emotional value of a jewel is as important as its intrinsic worth. Her ability to transform personal stories into meaningful jewellery found international recognition with UNBREAKABLE, the collection co-created with Paul Pogba and Zulay Pogba and officially unveiled at the Forbes Villa during the Cannes Film Festival in 2025. Conceived around the themes of resilience, inner strength and personal identity, the collection marked a significant milestone in the Maison’s international development. Beyond jewellery creation, Elke Berr continues to embrace innovation within the gemstone industry, exploring new approaches to traceability and authentication while remaining deeply committed to craftsmanship, ethics and the transmission of knowledge to future generations. A Swiss Maison with an International Outlook Today, ELKE BERR continues its expansion in Switzerland and abroad through artistic collaborations, exclusive private events and jewellery collections that seamlessly unite contemporary creativity, gemmological expertise and emotional storytelling. Rooted in Swiss excellence yet inspired by cultures and gemstones from around the world, the Maison remains faithful to its founding philosophy: every gemstone carries a story, every creation begins with a meaningful encounter, and every jewel is designed to accompany the person who wears it throughout life’s journey. Cyrus Models, As showcased at Geneva fashion Night 2026, ELKE BERR continues to redefine contemporary fine jewellery by blending exceptional craftsmanship, artistic vision an authentic human emotion into creations destined to transcend time Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland ELKEBERR PaulPogba ZulayPogba GenevaFashionNight SwissJewellery LuxuryJewellery HighJewellerym FineJewellery GenevaLuxury LuxeMagazineSwitzerland

For a second consecutive year, Aperol returned to the iconic Paléo Festival in Nyon, reaffirming its place as one of the summer’s most vibrant lifestyle destinations. Set against the backdrop of Switzerland’s largest open-air music festival, the Italian aperitif brand once again infused the event with its unmistakable orange identity, celebrating music, conviviality, and the timeless art of Italian living. From July 21 to 26, more than 250,000 festivalgoers gathered in Nyon for six unforgettable days of music and culture. Recently crowned “Best Major Festival” at the European Festival Awards, Paléo Festival welcomed an exceptional international lineup, including The Cure, Katy Perry, Gorillaz, and Twenty One Pilots, creating an electrifying atmosphere that captivated audiences from across Europe. Perfectly positioned next to the Main Stage, the Aperol Lounge quickly became one of the festival’s most sought-after meeting points. Blending elegant design with a relaxed Mediterranean ambiance, the lounge invited guests to pause between performances, enjoy an Aperol Spritz, and embrace the joyful spirit of summer in a stylish setting. One of this year’s highlights was the introduction of a draft Aperol Spritz system, delivering the perfect balance of Aperol, Prosecco, and sparkling water with remarkable consistency. Served over ice and finished with the signature orange slice, every glass reflected the authentic taste that has made the Aperol Spritz a global icon. The growing enthusiasm for the experience was reflected in the numbers, with approximately 15% more Aperol Spritz served compared to last year’s edition, confirming the increasing popularity of the Italian aperitivo ritual among festivalgoers. Paléo Festival joins an impressive portfolio of international events where Aperol brings people together through unforgettable lifestyle experiences, from Primavera Sound in Barcelona to Coachella in California. More than a beverage, Aperol continues to transform music festivals into destinations where design, culture, music, and Italian hospitality naturally come together. Created in 1919 by brothers Luigi and Silvio Barbieri, Aperol has become one of Italy’s most celebrated aperitif brands. More than a century later, its iconic Spritz remains a symbol of effortless elegance and shared moments, making it a perfect companion for the world’s most prestigious festivals. Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland Aperol AperolSpritz PaléoFestival PaléoFestival2026 Nyon SwissEvents FestivalSeason LuxuryLifestyle LuxuryMagazine LifestyleMagazine ItalianLifestyle ArtOfLiving SummerVibes MusicFestival SwissLifestyle LuxuryExperience EventCoverage Switzerland LuxeMagazineSwitzerland

Luxury has quietly changed its address. For decades, the world’s most prestigious maisons invested in spectacular flagships on Avenue Montaigne, Via Monte Napoleone or Bond Street. Today, however, the industry’s most strategic real estate is no longer found on the high street. It is located beside the sea. From Saint-Tropez to Bodrum, Mykonos, Capri and Monte Carlo, Europe’s most desirable beach clubs have become the new stages upon which luxury brands express their identity. Yet Gucci’s Summer 2026 collaboration with La Rose des Vents at Larvotto Beach in Monaco illustrates something even more significant: luxury is no longer simply decorating destinations it is rewriting the very meaning of hospitality. At first glance, visitors encounter an elegant Mediterranean beach club dressed in Gucci’s unmistakable Flora motif. Parasols, loungers, towels, tableware, textiles and floral installations transform the venue into what appears to be an Instagram-perfect summer escape. But reducing the project to aesthetics would miss the point entirely. Unlike many seasonal takeovers, Gucci’s return to Monaco is built upon one of the House’s most authentic stories. In 1966, Rodolfo Gucci commissioned Italian illustrator Vittorio Accornero to create an extraordinary silk scarf for Princess Grace of Monaco. The resulting Flora print composed of dozens of flowers painted in 37 colours would become one of Gucci’s defining visual signatures. Sixty years later, Flora returns to the Principality where its story began. This is not coincidence. It is heritage expressed through place. Increasingly, luxury houses are recognising that heritage becomes far more powerful when experienced rather than simply displayed inside a boutique. A customer may purchase a handbag in twenty minutes, but they can spend an entire afternoon living inside a brand’s universe. That distinction matters. High-net-worth travellers no longer measure exclusivity solely through ownership. They seek access, atmosphere and memory. They collect moments as carefully as they collect objects. This explains why designer beach clubs have become one of luxury’s fastest-growing strategic investments. Unlike traditional retail environments, hospitality activates every sense simultaneously. Guests do not simply see Gucci they hear the music curated for the setting, taste Mediterranean cuisine beneath Gucci parasols, feel embroidered towels against sun-warmed skin and associate an entire summer with a single visual language. In behavioural economics, this is known as emotional encoding: memories created through multiple senses become significantly stronger than those formed through visual stimuli alone. Luxury brands understand this remarkably well. Gucci’s Monte Carlo takeover therefore functions less as a temporary pop-up than as an immersive brand ecosystem. Monaco itself reinforces this narrative. Long associated with understated wealth rather than ostentatious consumption, the Principality offers precisely the audience luxury maisons increasingly prioritise: internationally mobile clients who value discretion, heritage and personalised experiences over conspicuous display. The collaboration also signals a wider transformation within luxury marketing. Advertising once interrupted consumers.Today, luxury invites consumers into carefully choreographed environments where commerce becomes almost invisible. There is no pressure to buy while enjoying lunch overlooking Larvotto Beach. Yet every carefully considered detail from custom bicycles and embroidered linens to Flora-covered table settings strengthens Gucci’s cultural presence far more effectively than a conventional advertising campaign ever could. The exclusive capsule collection available through Gucci’s Monte Carlo boutique extends this philosophy even further. Rather than creating products first and experiences second, Gucci reverses the equation. Guests experience the world before purchasing a fragment of it to take home. This subtle inversion reflects where modern luxury is heading. The product remains exceptional, but it is no longer the beginning of the story. It has become the souvenir. As Europe’s coastline becomes an increasingly competitive playground for fashion houses, Gucci’s collaboration with La Rose des Vents offers an important lesson for the wider industry. The future of luxury will not be defined by who builds the biggest flagship store. It will belong to the brands capable of creating places where heritage can be lived, not merely admired. In Monaco, Gucci has not opened another boutique. It has built an emotion. Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland Gucci LaRoseDesVents Monaco Larvotto LuxuryTravel LuxuryLifestyle BeachClub Riviera GucciFlora MonteCarlo LuxuryHospitality ResortSeason FashionTravel Mediterranean LuxeMagazineSwitzerland

With architecture ingeniously integrated into the mountains in Saudi Arabia’s The Red Sea destination Jeddah, Saudi Arabia, 29 January 2025: Set in a spectacular location where the desert meets the mountains in Saudi Arabia’s The Red Sea destination, the new Desert Rock resort welcomes guests into a serene setting that is fully immersed in nature. Designed by Oppenheim Architecture to be ingeniously integrated into the landscape, the resort’s villas include those that seem to hang from rock pinnacles and others that are built into the rugged face of the mountain itself. Desert Rock offers unparalleled outdoor adventures, from adventurous climbing and abseiling for adrenaline-seekers to family-friendly hikes and cultural excursions, all wrapped up in the Saudi tradition of genuine caring hospitality – hafawa that comes straight from the heart. Restaurants embrace traditional cooking techniques and culinary innovations, the Spa invites guests on journeys into deep relaxation with treatments that ground and nurture, and every moment spent here transcends the ordinary. Ideal at any time of year, Desert Rock welcomes guests with an average annual temperature of 32 °C, and is conveniently located just a 20-minute drive from Red Sea International Airport (RSI) and a 30-minute drive from the Red Sea coast. Accommodations immersed in the rocky landscapes Arrival at Desert Rock is unlike arriving anywhere else. At first, guests may not even notice that they have arrived. Approached through the desert where camels graze roadside, the resort is hidden among the vast, curved rocks that enclose it, creating a protected, grounding sanctuary that sprawls over 30,000 square meters of raw nature. Oppenheim Architecture has created accommodations that immerse guests directly into the environment. Interiors by Studio Paolo Ferrari complement rather than compete with the natural setting, striking a balance between respecting the ancient past while looking to the Future, using elemental materials like stone and sand softened by custom-made furniture and lighting reminiscent of torchlight. Whether they blend into the valley or perch high on the mountain, each of the resort’s 64 villas feels like part of the landscape and comes with its own private pool. Wadi Villas are perfect for family escapes, with plenty of indoor and outdoor space. Cliff Hanging Villas embrace the drama of the resort, built into the side of the mountain, filled with natural light and with extraordinary views over the surrounding desertscape. Mountain Cave Suites peer out over the resort, ingeniously integrated into the massif itself with cliffside plunge pools. Mountain Crevice Villas appear to defy gravity, held aloft by rock pinnacles with jaw- dropping views and swimming pools that seem to hang in midair. And in a hidden part of the resort, the Three-Bedroom Royal Villa offers complete privacy and seclusion. Restaurants that blend traditional techniques with culinary innovations Desert Rock’s six restaurants and bars focus on traditional techniques and culinary innovations, all inspired by the resort’s dramatic setting. At Nyra, overseen by acclaimed Turkish chef Osman Sezener, renowned for his pioneering farm-to-table cuisine and Michelin-starred restaurants in Bodrum and Izmir, food focuses on the primal artistry of wood-fired cooking, traditional smoking and curing, and careful sourcing, in a celebration of the best of land and sea. At Mica, mocktails inspired by Nyra’s culinary philosophy, creates an alchemic flavor combinations that respect the raw essence of Desert Rock. Outdoor fire pits warm up chilly evenings, and bar seating indoors brings the mixology action to the fore. Modern Indian cuisine is on the menu at Basalt, where live music, dance and fire show performances add a sense of theater to dinnertime. Poolside Wadi offers Peruvian flavors, live DJ sets and an oasis-like mood that is perfect for long lazy lunches. Daytimes at The Library focus on tea and coffee with spectacular mountain views, evolving into a sultry space at night for smoky mocktails and jazz. High above the resort, The Observatory is a hidden sanctuary on the massif and accessed by a 120-meter suspension bridge. evenings revolve around exquisite pastries paired with imaginative beverages, like the Planet Ispahan, an evolving mocktail with a rose ice ball that changes flavor as it melts. A desert-meets-mountain playground Desert Rock’s 30,000 square meters of sand and mountain make this the perfect place for adventurers to head into the great outdoors. From beginner-friendly hikes to more challenging trails, adrenaline-pumping adventures like rock climbing, abseiling and zip- lining, explorations of the night sky through high-powered telescopes, desert survival skills training, and family-friendly nature activities, Desert Rock immerses guests into the landscape and creates a canvas for unforgettable memories. A sanctuary of serenity at the spa With treatments inspired by the desert, therapies based on ancient wellness wisdom, and products from renowned wellness brands AMRA and Dr. Burgener, the spa at Desert Rock transports guests to a place of deep relaxation, enhanced by the grounding energy of its setting at the foot of the massif. The Moonlight Meteorite Massage combines specialized massage techniques with scientific advances and the power of high mineral content meteorite extracts. The Cellular Gold Rejuvenation Hammam, performed in a private steam room, includes a full body cleanse, exfoliation with cellular gold and vitamin C, and a warm rhassoul body mask with Moroccan lava clay, while The Desert Rock Signature Ritual begins with a chakra-cleansing yoga session and concludes with a massage using 24-karat gold-plated stones and a gold-infused facial that sculpts and contours for a radiant finish. Every experience at the spa is enhanced by the grounding energy of its desert surroundings, creating a journey of holistic well-being. About Desert Rock Resort Sprawled across 30,000 square meters of spectacular scenery at The Red Sea destination in Saudi Arabia, where ancient history and innovative architecture meet, Desert Rock Resort welcomes guests to a serene setting, fully immersed in nature. The resort’s 54 villas and ten suites are ingeniously integrated into the natural environment, some seeming to hang from rocky pinnacles, others built into the mountain itself with cliffside plunge pools. Desert Rock’s six restaurants and bars take guests on a journey through culinary creativity and traditional techniques. At Nyra, led by chef Osman Sezener, renowned for his Michelin-starred restaurants in Turkey, the focus is on the primal artistry of wood-fire cooking in a celebration of the bounty of sea and land. Mica offers soft mocktails and bites inspired by Nyra’s cuisine, modern Indian flavors are on the menu at Basalt, and chic poolside oasis Wadi is the place for Peruvian dishes. The Library is a calming spot for tea and coffee accompanied by breathtaking views, and perched at the highest point of the resort, The Observatory is a secret sanctuary for post-dinner lounging beneath starry skies. Desert Rock is the perfect natural playground for adventurous travelers, with challenging activities like climbing and abseiling, family-friendly hikes, and cultural excursions. After a day in the great outdoors, the serene spa, where treatments combine scientific advances with ancient wellness knowledge, offers a calming retreat to reflect on it all. Desert Rock is a hotel unlike any other, where every moment transcends the ordinary. For more information or to make a reservation: Visit Desert Rock resort website Email us at Reservations@RedSeaGlobalHospitality.com Call our Central Reservations Office at +966 9200 11099 Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland DesertRock DesertRockResort TheRedSea TheRedSeaDestination SaudiArabia TravelSaudi LuxuryTravel LuxuryResort LuxuryHotels Architecture OppenheimArchitecture LuxuryHospitality SustainableTourism EcoLuxury WellnessTravel AdventureTravel DestinationSaudi MiddleEastTravel LuxuryLifestyle TravelInspiration LuxeMagazineSwitzerland

BYD Group Makes a Landmark Statement at Goodwood with Eight Global and UK Premieres From the world debut of the DENZA Z to the European arrival of YANGWANG and the UK launch of key BYD models, the world’s leading NEV manufacturer showcases its most ambitious presence ever at the Goodwood Festival of Speed. Baar, Switzerland July 8, 2026 BYD Group, the world’s leading New Energy Vehicle (NEV) manufacturer, is set to make one of the strongest statements of this year’s Goodwood Festival of Speed with the unveiling of eight new vehicles spanning three distinct brands. Combining world premieres, European debuts and UK market launches, the company will occupy the largest exhibition space ever created in the history of the prestigious automotive event. At the heart of BYD Group’s presence is DENZA, whose official UK market launch coincides with two world premieres and one European debut, reinforcing the brand’s ambitions in the premium automotive segment. The festival also represents a pivotal milestone for BYD, with the introduction of one of its most significant products for British motorists. The all-new DOLPHIN G DM-i enters the compact sedan segment as the only plug-in hybrid model in its class, combining BYD’s advanced DM-i technology with outstanding practicality, efficiency and intelligent connectivity. Meanwhile, YANGWANG will make one of the event’s most anticipated appearances, presenting the U9 Xtreme, officially recognised as the world’s fastest production vehicle, alongside the remarkable U8L luxury SUV capable of driving on water, and the flagship U7 luxury sedan. Stella Li, Executive Vice President of BYD, commented: “This event represents far more than a vehicle showcase. It is a statement of intent. With eight premieres across three distinctive brands, BYD Group demonstrates that innovation, performance, premium design and sustainability can coexist within one of the world’s most comprehensive automotive portfolios.” The Revolutionary DENZA Z Opens a New Chapter Goodwood 2026 marks the global debut of both the DENZA Z Coupé and the DENZA Z Racing, two fully electric sports cars representing the latest evolution of DENZA’s “Pure Emotion” design language, first introduced with the DENZA Z Spider at the Beijing Auto Show earlier this year. The Z Coupé shares the Spider’s advanced tri-motor powertrain, enabling a top speed of 349 km/h, while maintaining impressive everyday usability thanks to its practical 2+2 seating configuration and generous luggage capacity. For drivers seeking ultimate performance, the Z Racing adopts an even more focused approach with an aggressive carbon-fibre aerodynamic package engineered for maximum efficiency. Beyond its supercar ambitions, DENZA is also demonstrating the breadth of its premium portfolio. Making its European debut, the BAO 5 enters the premium SUV segment equipped with BYD’s innovative DM-o (Dual-Mode Off-Road) technology. Combining three electric motors with a turbocharged 2.0-litre petrol engine, the powertrain delivers the refinement, responsiveness and control of an electric vehicle both on and off the road while retaining the flexibility of combustion power. DENZA’s premium ambitions extend even further. Goodwood also marks the brand’s official launch in the UK, where the Z9GT will become its first production model, closely followed by the D9 DM-i luxury MPV. Designed as a sophisticated executive lounge on wheels, the D9 DM-i offers an exceptional passenger experience. Second-row captain seats feature massage functions and recline up to 152 degrees, while all seven seats include both heating and ventilation. Even with every seat occupied, luggage capacity remains at a minimum of 430 litres. Its DM-i plug-in hybrid system provides up to 209 km of WLTP electric driving range, complemented by a dual-motor powertrain producing 353 hp. BYD Introduces Two Strategic Models for the UK Market Following its world premiere in Berlin on June 10, the DOLPHIN G DM-i now makes its UK debut. As the only compact sedan equipped with plug-in hybrid technology, it delivers a combined driving range of approximately 1,040 km, benchmark efficiency within its segment and cargo capacity exceeding that of many larger hatchbacks. BYD also brings maximum versatility to Goodwood with the European debut of the new SHARK pickup. Powered by the DM-o Dual-Mode Off-Road plug-in hybrid system producing 435 hp, the SHARK accelerates from 0–100 km/h in just 5.7 seconds, offers approximately 89 km of all-electric driving range and provides an impressive 2,500 kg towing capacity. YANGWANG U9 Xtreme Arrives at Goodwood BYD’s luxury performance brand YANGWANG also takes centre stage with the UK debut of the extraordinary U9 Xtreme. Although the vehicle has already appeared twice in Europe first to set a 6:59.157 Nürburgring Nordschleife lap record, becoming the fastest production electric vehicle ever recorded on the circuit, and later to achieve an officially verified 496.2 km/h top speed for a production car its appearance at Goodwood confirms the model’s availability for European customers. The brand will also showcase the flagship U7, available in both fully electric and plug-in hybrid variants. Equipped with BYD’s advanced e⁴ four-motor system, rear-wheel steering and DiSus-Z intelligent active suspension, the U7 represents the latest evolution of luxury performance engineering. More Than an Exhibition: The Largest BYD Experience Ever Created Occupying an impressive 2,016-square-metre, three-level pavilion the largest stand ever constructed in the history of the Goodwood Festival of Speed BYD Group will deliver far more than a traditional vehicle display. Visitors will experience an immersive technology journey featuring a dedicated Tech Zone, off-road demonstration area, robotic technologies, advanced driving simulators, an official merchandise boutique and an exclusive hospitality terrace overlooking the action. With eight major premieres across BYD, DENZA and YANGWANG, Goodwood 2026 marks a defining moment for the Chinese automotive group as it continues expanding its premium and luxury ambitions across Europe while reinforcing its position as one of the industry’s most innovative New Energy Vehicle manufacturers. Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland BYD DENZA YANGWANG GoodwoodFestivalOfSpeed ElectricVehicles LuxuryCars PremiumSUV AutomotiveInnovation FutureMobility LuxeMagazineSwitzerland