Lifestyle

From 22 to 24 January 2027, the frozen lake of St. Moritz will once again become the stage for one of Switzerland’s most distinctive winter sporting events. The 42nd Snow Polo World Cup brings together international polo talent, Alpine elegance and a spectacular social calendar, with the return of David “Pelon” Stirling and a glamorous new setting for the traditional Saturday night gala. Where World-Class Polo Meets Alpine Luxury There are few sporting settings as striking as

On 16 October, Hotel Belvoir in Rüschlikon will welcome the inaugural Zürich Fashion Night, bringing together fashion, luxury brands, entrepreneurship and influential voices for an evening overlooking the waters of Lake Zürich. Zurich has long cultivated a distinctive relationship with luxury, balancing Swiss sophistication with international business and a deep appreciation for exceptional experiences. On 16 October 2026, this spirit will find a new expression with the inaug

Paris, 28 September 2026 In the world of exceptional spirits, time is more than a measure of age. It is an ingredient in its own right one that demands patience, knowledge and a profound understanding of the craft. With the unveiling of Iconica Unión, Havana Club introduces the final expression in its Iconica Collection, bringing together generations of Cuban rum-making expertise in an extra-aged rum shaped by the brand’s distinctive philosophy of continuous ageing. The late

Designed by Chahan Minassian, Buccellati’s new Caviar Bar transforms the Maison’s historic Milanese flagship into an intimate world of craftsmanship, hospitality and contemporary Italian elegance. In the heart of Milan’s Via Montenapoleone, where the city’s heritage and luxury culture meet, Buccellati is opening a new chapter. The renowned Italian high-jewelry and silverware Maison has unveiled its new Caviar Bar at Palazzo Gavazzi, an intimate destination conceived by Paris-

Every July, the EFG Swiss Open Gstaad transforms one of Switzerland’s most exclusive alpine destinations into the beating heart of international tennis. Here, the sport extends beyond the court, becoming part of the village’s lifestyle, where world-class competition unfolds against a backdrop of charming chalets and breathtaking mountain scenery. Tennis is a sport of strength and precision, of endurance and mental resilience, it tends to be best appreciated by those in the kn

For a second consecutive year, Aperol returned to the iconic Paléo Festival in Nyon, reaffirming its place as one of the summer’s most vibrant lifestyle destinations. Set against the backdrop of Switzerland’s largest open-air music festival, the Italian aperitif brand once again infused the event with its unmistakable orange identity, celebrating music, conviviality, and the timeless art of Italian living. From July 21 to 26, more than 250,000 festivalgoers gathered in Nyon f

From Visibility to Intimacy: Meghan Markle and the Rise of the Domestic Aesthetic There was a time when visibility was enough. A public appearance, a carefully staged photograph, a partnership with a global platform. For years, influence was measured in reach. The more visible you were, the more powerful your presence. But that equation is changing. And few transitions illustrate this shift more precisely than the recent repositioning of Meghan Markle and her evolving lifesty

Marbella: Europe’s New Capital of Luxury Living For decades, Marbella has been synonymous with glamour on Spain’s southern coast a playground for jet-setters, aristocrats, and Hollywood legends. Yet in recent years, this Mediterranean jewel has witnessed a resurgence, drawing the attention of an entirely new demographic: the ultra-high-net-worth individuals of the Middle East, particularly from Dubai, Qatar, and Saudi Arabia. In 2024, Marbella emerged as one of the most sough