Lifestyle

Roger Dubuis Returns to Its Geneva Roots with a New Conceptual Lounge In the heart of Geneva, where Swiss watchmaking has been shaped by centuries of craftsmanship, Roger Dubuis is opening a new chapter. On the iconic Place du Molard, in the city where the Maison has called home for three decades, the new Roger Dubuis Lounge invites visitors into a world where haute horlogerie, design and hospitality meet. The opening is particularly symbolic as Roger Dubuis celebrates its 30

Discover the new Chopard Mille Miglia Classic Chronograph Raticosa, a luxury chronograph celebrating the iconic Raticosa Pass and Chopard’s enduring partnership with the Mille Miglia. Chopard Celebrates the Spirit of the Mille Miglia with the New Classic Chronograph Raticosa Luxury watchmaker Chopard continues its celebrated relationship with the legendary Mille Miglia by unveiling the new Mille Miglia Classic Chronograph Raticosa, an exceptional timepiece inspired by one of

Every July, the EFG Swiss Open Gstaad transforms one of Switzerland’s most exclusive alpine destinations into the beating heart of international tennis. Here, the sport extends beyond the court, becoming part of the village’s lifestyle, where world-class competition unfolds against a backdrop of charming chalets and breathtaking mountain scenery. Tennis is a sport of strength and precision, of endurance and mental resilience, it tends to be best appreciated by those in the kn

Where Swiss Haute Horlogerie Meets the Timeless Legacy of Japan Roger Dubuis once again demonstrates its fearless approach to haute horlogerie with the unveiling of the Excalibur The Kabuto Legacy, an exceptional limited-edition timepiece that celebrates one of the most defining moments in Japanese history. Inspired by the unification of Japan during the 17th century, this remarkable creation transforms historical symbolism into an extraordinary expression of contemporary wat

For a second consecutive year, Aperol returned to the iconic Paléo Festival in Nyon, reaffirming its place as one of the summer’s most vibrant lifestyle destinations. Set against the backdrop of Switzerland’s largest open-air music festival, the Italian aperitif brand once again infused the event with its unmistakable orange identity, celebrating music, conviviality, and the timeless art of Italian living. From July 21 to 26, more than 250,000 festivalgoers gathered in Nyon f

Lewis Hamilton claimed a historic victory at the Formula One Barcelona-Catalunya Grand Prix, securing his first Grand Prix win with Ferrari and reigniting the 2026 Formula 1 World Championship battle. In front of a passionate crowd at Circuit de Barcelona-Catalunya, the seven-time world champion delivered a masterclass in race management, strategy, and resilience, ending a 686-day wait for a Formula 1 victory and writing a new chapter in Ferrari’s modern history. For months,

Why Billionaires Are Quietly Abandoning Saint-Tropez, Mykonos and Capri For decades, luxury travel followed a predictable geography. Summer belonged to Saint-Tropez. Winter belonged to St. Moritz. The Mediterranean elite moved between Capri, Ibiza and Mykonos, while private yachts anchored in full view of photographers, influencers and financial magazines. Luxury was visible. In many ways, visibility was the product itself. But among the world’s ultra-high-net-worth individua

Editorial concept image inspired by the announced Gucci x Alpine Formula 1 partnership. Inside the Gucci x Alpine Partnership and the Billion-Dollar Transformation of Formula 1 For decades, Formula 1 was defined by engineering supremacy, tobacco sponsorships, and elite motorsport culture. Luxury fashion existed nearby on Monaco yachts, in paddock VIP lounges, and around celebrity after-parties but rarely at the center of the sport itself. That era is officially over. With th