Event

At the Swiss National Museum, a new chapter in Zurich’s creative landscape began with an evening devoted to fashion, luxury, talent and meaningful connections. Zurich, Switzerland 24 August 2026 On 15 August 2026, more than 500 guests gathered beneath the historic setting of the Swiss National Museum for the inaugural edition of TIMELESS Zürich a new platform created by FOTOGEN to bring together fashion, luxury, creativity, business and an exceptional community of established

DENZA Enters Switzerland with Four New Models On August 26, 2026, DENZA officially entered the Swiss market with an exclusive launch event at The Dolder Grand in Zurich. The premium automotive brand, part of BYD, presented a four-model range designed to bring its technology-focused approach to Switzerland: the DENZA Z9GT, DENZA D9, DENZA Z and BAO 5. But while the entire range represents an important step in BYD’s European premium strategy, there was one car that inevitably c

More Than 100 Rare Objects Reveal the Creative Mind Behind David Bowie’s Most Iconic Work David Bowie was never simply a musician. He was an artist in constant motion reinventing his image, sound, characters and visual language while continually looking towards what might come next. Now, for the first time on this scale outside London, audiences across the UK will be able to see that creative process up close. From November 2026, the Victoria and Albert Museum (V&A) will tak

From 20 to 23 August, the Hublot Polo Gold Cup brings international polo, equestrian excellence and the unmistakable sophistication of Gstaad to the heart of the Swiss Alps. There are few places in Switzerland where sporting tradition, international glamour and an extraordinary landscape converge quite so naturally as Gstaad. Each summer, the village welcomes an event that has become inseparable from its identity: the Hublot Polo Gold Cup Gstaad, a tournament where elite eque

Every July, the EFG Swiss Open Gstaad transforms one of Switzerland’s most exclusive alpine destinations into the beating heart of international tennis. Here, the sport extends beyond the court, becoming part of the village’s lifestyle, where world-class competition unfolds against a backdrop of charming chalets and breathtaking mountain scenery. Tennis is a sport of strength and precision, of endurance and mental resilience, it tends to be best appreciated by those in the kn

For a second consecutive year, Aperol returned to the iconic Paléo Festival in Nyon, reaffirming its place as one of the summer’s most vibrant lifestyle destinations. Set against the backdrop of Switzerland’s largest open-air music festival, the Italian aperitif brand once again infused the event with its unmistakable orange identity, celebrating music, conviviality, and the timeless art of Italian living. From July 21 to 26, more than 250,000 festivalgoers gathered in Nyon f

@frederic.monceau The Geneva-based independent jewellery Maison unveiled its new Signature Collections alongside the PHOENIX pendant, UNBREAKABLE creations and exceptional High Jewellery pieces during one of Geneva’s leading fashion events. Geneva, July 2026 During Geneva Fashion Night 2026, organised by Cyrus Models at the Hôtel-Restaurant du Parc des Eaux-Vives, independent Swiss jewellery Maison ELKE BERR unveiled its highly anticipated Paul Pogba Signature Collection and

BYD Group Makes a Landmark Statement at Goodwood with Eight Global and UK Premieres From the world debut of the DENZA Z to the European arrival of YANGWANG and the UK launch of key BYD models, the world’s leading NEV manufacturer showcases its most ambitious presence ever at the Goodwood Festival of Speed. Baar, Switzerland July 8, 2026 BYD Group, the world’s leading New Energy Vehicle (NEV) manufacturer, is set to make one of the strongest statements of this year’s Goodwoo