Business

More than 3,000 meters above sea level, surrounded by glaciers, jagged Alpine peaks and some of the most dramatic scenery in Europe, Rolex has just opened what is officially being described as the highest Rolex boutique in the world. At first glance, the announcement sounds like another luxury industry headline designed to generate attention. A new boutique. A spectacular location. A record-breaking altitude. But beneath the symbolism lies a far more revealing story about whe

At a time when many luxury houses are navigating slowing demand, geopolitical uncertainty and changing consumer habits, Hermès has made a move that appears almost counterintuitive. The French maison has unveiled its new flagship Maison at 166 New Bond Street in London, a monumental project spanning six interconnected historic townhouses, 55 rooms and five floors in one of the world’s most expensive retail districts. On the surface, it is an impressive store opening. In realit

Rolex at 100: The Hidden Story Behind the Oyster That Changed Modern Civilization Rolex quietly celebrated one of the most important anniversaries in the history of luxury and surprisingly, many people missed what was really being commemorated. The headlines focused on a new watch. Collectors debated dial colors. Social media dissected design choices. Yet beneath the excitement surrounding Rolex’s centenary releases lies a much larger story: the 100th anniversary of the Oyste

How female leaders are transforming luxury through culture, sustainability, craftsmanship and a new vision of power For decades, luxury was largely shaped by men. Men designed the strategies, occupied the boardrooms, controlled the investments and defined what prestige should look like. Yet there was a paradox at the heart of the industry: women represented the majority of luxury consumers while remaining significantly underrepresented in positions of power. That imbalance is

Lewis Hamilton claimed a historic victory at the Formula One Barcelona-Catalunya Grand Prix, securing his first Grand Prix win with Ferrari and reigniting the 2026 Formula 1 World Championship battle. In front of a passionate crowd at Circuit de Barcelona-Catalunya, the seven-time world champion delivered a masterclass in race management, strategy, and resilience, ending a 686-day wait for a Formula 1 victory and writing a new chapter in Ferrari’s modern history. For months,

As luxury growth shifts from fashion to hard luxury, Chanel’s appointment of former Cartier creative powerhouse Marie-Laure Cérède reveals a broader ambition: transforming fine jewellery into one of the house’s most influential growth engines. In luxury, leadership appointments often reveal more about a brand’s future ambitions than any runway show or product launch. That is precisely why Chanel’s decision to appoint Marie-Laure Cérède as Director of its Jewelry Creation Stud

The Berlin fashion label and the iconic ice cream brand merge fashion, art and lifestyle in a playful collaboration unveiled during Basel’s international art week. As luxury brands continue to blur the boundaries between fashion, culture and experiential marketing, Berlin-based fashion label Ottolinger and Magnum have joined forces to launch a limited-edition accessories collection inspired by the pleasures of summer. Unveiled during Basel’s highly anticipated art week, the c

After losing the most powerful job in fashion, Diana Vreeland reinvented herself and transformed the Met Gala into the most influential night in the industry. In the ruthless world of fashion, power is often temporary. Trends fade, editors fall, and yesterday’s visionaries are quickly replaced by younger faces and newer ideas. Yet few stories illustrate the triumph of reinvention better than that of Diana Vreeland, the legendary editor who was dismissed from Vogue at the heig