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On 7 May 2025, The Italian Sea Group unveiled Metamorphosis, a 72 metre superyacht entirely designed by Giorgio Armani, at its Marina di Carrara facility in Italy. This launch marks the first of two bespoke vessels born from the collaboration between the renowned fashion designer and the esteemed shipyard. Metamorphosis is set to make its official debut at the Monaco Yacht Show in September 2025. A Fusion of Fashion and Maritime Engineering Metamorphosis represents a harmonious blend of Armani’s minimalist aesthetic and The Italian Sea Group’s technical expertise. The yacht’s exterior showcases geometric volumes juxtaposed with curved surfaces, finished in satin gold aluminium and steel. Floor-to-ceiling windows and flush decks create a seamless connection between interior and exterior spaces, enhancing the vessel’s sculptural presence. Interior Elegance by Armani/Casa The interiors, crafted by Armani/Casa, reflect the designer’s signature style clean lines, refined materials, and understated luxury. Materials such as Black Marquinia marble, golden Calacatta, and Canaletto walnut are complemented by custom lighting and mirrored surfaces. The yacht accommodates up to 14 guests across seven staterooms and includes amenities like a cinema, spa, gym, and a 93-square-metre aft event platform. Technical Specifications and Features Length: 72 metres Beam: 12.2 metres Draft: 3.4 metres Gross Tonnage: 1,800 GT Hull: Steel, Ice-class certified Superstructure: Aluminium Range: 5,500 nautical miles Amenities: Helipad, jacuzzi, firepit, spa, cinema, gym, multiple outdoor dining areas Accommodation: 14 guests in 7 cabins; crew quarters for 20 Metamorphosis stands as a testament to Giorgio Armani’s venture into nautical design, merging fashion sensibilities with maritime craftsmanship. As it prepares for its debut at the Monaco Yacht Show 2025, the superyacht exemplifies a new standard in luxury yachting, reflecting a meticulous attention to detail and a commitment to elegance. HOLDENER PATRICIA Editor In Chief LUXE MAGAZINE SWITZERLAND CONTACT: info@luxemagazineswitzerland.coom GiorgioArmani MetamorphosisYacht LuxuryYachting SuperyachtDesign ArmaniCasa TheItalianSeaGroup MonacoYachtShow2025 MinimalistLuxury ItalianCraftsmanship YachtLaunch

Light as Air: The Surprising Rise of Feathers in Summer Fashion Feathers: long associated with the opulence of winter galas and dramatic couture shows, they’re hardly what one expects to see in the blazing heat of summer. Yet this year, some of the most influential names in fashion and the celebrities who wear them have made feathers not just seasonally appropriate, but downright irresistible. At a recent exclusive soirée, Beyoncé graced the red carpet in a blush-colored feather-trimmed gown that shimmered with every movement, a reminder that glamour knows no season. Not long after, Khloé Kardashian was photographed at a launch party in a barely-there feathered mini dress, setting Instagram ablaze with likes and comments. Suddenly, plumes were everywhere delicate, wispy, and impossibly chic. From Boudoir to Boardwalk Feathers have a rich history in fashion, dating back to the extravagant hats and boas of the Edwardian era. In the 1920s, they became synonymous with flapper rebellion think of Josephine Baker in her iconic feathered costumes. Later, they were a mainstay of haute couture, appearing in Valentino’s lavish gowns, Alexander McQueen’s ethereal creations, and countless fantasy-inspired editorials. But what makes their return in the heat of summer so interesting is how designers have reimagined them. Instead of heavy ostrich boas and full skirts, today’s feathers are light and minimal: delicate trims on camisoles, hemlines adorned with soft plumes, and feather details on shoes, handbags, and even hair accessories. This modern approach lends an air of effortlessness that feels surprisingly suited to summer. A Statement of Playfulness The resurgence of feathers also speaks to fashion’s broader embrace of playfulness and self-expression. After seasons dominated by normcore minimalism, feathers represent a willingness to have fun, to indulge in a little fantasy. They move beautifully, catching the air with every step, making even the simplest silhouette feel alive. Valentino, Prada, and Giambattista Valli have led the way on recent runways, with flowing dresses and cocktail pieces adorned with understated plumes. Meanwhile, ready-to-wear brands have introduced feather-trimmed blazers, skirts, and sandals at more accessible price points, making the trend more approachable for a wider audience. How to Wear Feathers Now For summer, the key is restraint. Look for pieces where feathers are an accent rather than the centerpiece. A feather-trimmed slip dress can be perfect for an evening out, while feather-detailed mules add a whimsical edge to daytime suiting. Keep the rest of your outfit sleek and understated to avoid looking costume-y let the feathers speak for themselves. Whether you’re stepping onto a red carpet or just looking to add a dash of drama to your wardrobe, this season’s feather trend proves that sometimes, the lightest touch can leave the most lasting impression. HOLDENER PATRICIA Editor In Chief Luxe Magazine Switzerland info@Luxemagazineswitzerland.com FeatherTrend LightAsAir SummerGlam LuxuryStyle FashionFantasy PlumePerfect CoutureVibes CelebrityStyle EffortlessChic RunwayReady

Cannes 2025: A Dazzling Opening Blends Glamour with Political Statements The 78th Cannes Film Festival commenced on May 13, 2025, in the picturesque French Riviera, showcasing a fusion of cinematic excellence, star-studded appearances, and poignant political discourse. A Star-Studded Red Carpet The festival’s opening night was graced by Hollywood luminaries, with the premiere of Mission: Impossible The Final Reckoning drawing significant attention. Tom Cruise made an unexpected appearance at a masterclass hosted by director Christopher McQuarrie, delighting fans before joining co-stars Angela Bassett, Hayley Atwell, and Pom Klementieff on the red carpet . Fashion highlights included Angela Bassett in Burberry, Eva Longoria in Elie Saab, and Halle Berry in Celia Kritharioti . Cinema Meets Political Commentary The festival’s opening was marked by a strong political undertone. Robert De Niro received the honorary Palme d’Or and used the platform to critique U.S. President Donald Trump’s cultural policies, labeling him a “philistine president” and emphasizing the role of art in challenging authoritarianism . Jury president Juliette Binoche also addressed concerns over Trump’s proposed 100% tariff on foreign-made films, suggesting it was more about preserving his image than protecting American interests . Diverse Film Selections and Tributes The festival’s lineup reflects a commitment to diversity and cinematic heritage. The opening film, Partir un jour by Amélie Bonnin, set the tone for a series of premieres, including Lav Diaz’s historical drama Magellan, starring Gael García Bernal, scheduled for May 18 . The festival also paid homage to Claude Lelouch’s classic Un homme et une femme and celebrated the centenary of Charlie Chaplin’s The Gold Rush with a restored screening . Conclusion Cannes 2025 has begun with a blend of cinematic celebration and sociopolitical awareness. As the festival progresses, it promises to continue highlighting the power of film as both an art form and a medium for critical discourse. #Cannes2025 #FilmFestival #RedCarpetGlamour #CinemaAndPolitics #MissionImpossible #RobertDeNiro #JulietteBinoche #MagellanFilm #DiversityInFilm #CannesHighlights

When John Galliano joins forces with Zara, the immediate reaction is one of intrigue. A couturier synonymous with theatrical craftsmanship entering the ecosystem of one of the world’s most powerful fast-fashion players is, on the surface, an unexpected alignment. But beneath the headlines, the collaboration signals something more strategic and more ambiguous. At its core lies a question the fashion industry has yet to answer convincingly: can fast fashion become sustainable, or can it only learn to speak the language of sustainability? A Collaboration Built on the Idea of Reuse The central concept of the Galliano Zara partnership is not novelty, but reinterpretation. Rather than designing entirely new collections, Galliano has been tasked with revisiting Zara’s archives reworking past garments into new forms. This process, described as “re-authoring,” positions the collaboration within the broader discourse of circular fashion. On paper, it is a compelling proposition. Reusing existing designs reduces the need for constant creation, aligns with waste-reduction narratives, and introduces a slower, more reflective design process into a system built on speed. But this is where the tension begins. Because while the creative process may slow down, the industrial machine behind it does not necessarily follow. The Scale Problem Zara’s strength has always been its scale. With thousands of stores worldwide and an ultra-responsive supply chain, the brand has perfected a model based on rapid turnover. New collections arrive weekly. Trends are absorbed and reproduced at unprecedented speed. Sustainability, by contrast, is inherently about limitation producing less, consuming less, wasting less. This raises a fundamental contradiction: can a system designed for acceleration meaningfully integrate a philosophy rooted in deceleration? Galliano’s involvement does not resolve this contradiction. Instead, it reframes it. By introducing the language of couture craft, transformation, narrative Zara is not abandoning its model. It is layering it with meaning. Sustainability as Aesthetic One of the most notable aspects of this collaboration is how sustainability is treated not only as a technical issue, but as an aesthetic one. The use of archives, the deconstruction of garments, the visible traces of transformation these are all design gestures that signal “sustainability” to the consumer. In this sense, sustainability becomes something that can be seen, not just measured. And this is where Galliano’s role becomes crucial. Throughout his career, he has demonstrated an ability to turn process into spectacle to make construction visible, to transform garments into narratives. Applied to Zara, this approach has the potential to make sustainability emotionally compelling. But it also introduces a risk: when sustainability becomes aesthetic, does it risk becoming symbolic rather than systemic? The Legitimization Strategy For Zara, the collaboration is not only creative it is reputational. As scrutiny around fast fashion intensifies, brands are under increasing pressure to demonstrate environmental responsibility. Consumers, particularly younger ones, are more attuned to issues of waste, overproduction, and ethical sourcing. By partnering with a designer like Galliano, Zara gains something difficult to manufacture internally: cultural legitimacy. This is not the first time the brand has pursued such a strategy. Previous collaborations have aimed to elevate its image, positioning Zara closer to the language of luxury. But Galliano represents a different level of symbolic capital. He is not merely a designer he is a figure associated with fashion as art, with the atelier, with the idea of creation as an intellectual act. In aligning with him, Zara is not just selling clothes. It is selling a narrative: that it is capable of evolution. Between Transformation and Storytelling The key question, then, is whether this evolution is structural or narrative. There are signs that suggest genuine intent. The focus on archives, the emphasis on reworking existing materials, and the move toward seasonless collections all point toward a shift in thinking. At the same time, none of these elements necessarily require a reduction in output. And without addressing volume, sustainability remains partial. This does not invalidate the collaboration but it reframes it. Rather than a solution, it becomes an experiment: a test of how far sustainability can be integrated into a fundamentally unsustainable system. Galliano’s Role: Disruptor or Translator? For Galliano, the partnership represents a different kind of challenge. In couture, he operated within a context that allowed for depth, time, and singularity. At Zara, he must engage with scale, repetition, and accessibility. His role is not to replace the system, but to translate his philosophy into it. This translation is where the collaboration becomes most interesting. If he succeeds, he may demonstrate that creativity at its highest level can influence even the most industrialized forms of fashion. If he fails, the collaboration risks being absorbed into the machinery it seeks to transform. A Broader Industry Shift Beyond Zara, the collaboration reflects a broader shift in the industry. Fashion is entering a phase where sustainability is no longer optional but the path forward remains unclear. Luxury brands experiment with circularity. Fast fashion explores recycled materials. Independent designers advocate for radical change. What is emerging is not a single solution, but a spectrum of approaches. In this context, the Galliano–Zara partnership occupies a unique position somewhere between contradiction and possibility. Can Fast Fashion Change? Ultimately, the collaboration forces the industry to confront an uncomfortable question: Is fast fashion capable of genuine transformation, or only of adaptation? Adaptation is easier. It involves integrating new narratives, new aesthetics, new language. Transformation is harder. It requires structural change reducing output, slowing production, rethinking growth. Zara’s partnership with Galliano sits precisely at this intersection. It does not resolve the tension. It makes it visible. Conclusion: A Strategic Ambiguity The brilliance of this collaboration lies in its ambiguity. It can be read as a meaningful step toward sustainability or as a sophisticated exercise in repositioning. Perhaps it is both. What is certain is that it reflects a deeper shift in fashion: a move from purely commercial logic toward something more complex, where storytelling, ethics, and strategy intersect. Whether that shift leads to real change or simply to better narratives remains to be seen. But in bringing together John Galliano and Zara, the industry has created a new kind of experiment. One where the future of fashion is not only designed, but debated. SustainabilityInFashion JohnGalliano ZaraStrategy FutureOfFashion Luxemagazineswitzerland

23 March, London, UK - Baccarat Hotel & Residences Maldives, the ultra-luxury, island development in the South Malé Atoll reveals new architectural and design details of its 62 private residences presented by award-winning architects HKS and world-renowned design firm 1508 London. Legendary service and an incredible complement of amenities are provided by hospitality management and operator Starwood Hotels. Nestled across five interconnected islands in the stunning South Malé Atoll, this unprecedented project unveils a tapestry of design, craft and crystal legacy, promising to redefine luxury and sophistication in one of the world's most coveted destinations. Representing the first branded-residence by the illustrious French Maison, Baccarat, the design collaborators seamlessly balance the opulence of the 162-year heritage of the brand with an elevated vision of contemporary island sophistication. Each residence is designed around its own parcel of land, either on a lagoon or beach plot, with architectural forms inspired by the natural contours and serenity of the surrounding tropical landscape. HKS blends the timeless French artistry of Baccarat with organic rhythms to form the understated elegance of the residences and villas. Hand-cut crystal inspired columns offer artisanal, experiential moments that play with light and shadow, bringing the Baccarat brand to life in a natural and subtle way. Design elements from the Maldivian archipelago and surrounding countries, such as pitched roofs and regional pattern details, add an element of warmth that dually provide a "sense of place" comfort while blending into the exquisite environment. Inside the residences, every room meticulously captures the essence of chic décontracté: a relaxed French elegance that blends classic sophistication with contemporary finesse. In tribute to refined craftsmanship and luxurious comfort, the living spaces feature relaxed seating, tactile upholstery, and exquisite soft furnishings that invite residents into a world of understated design. The design palette draws from nature’s own artistry - organic shapes echo the rhythm of waves and sand, while soft sunset hues and the shimmering refractions of water inform the materials and finishes. The result is a serene, immersive environment that flows seamlessly between interior and exterior. Signature features include unobstructed ocean views from the living areas, curated gallery moments in transitional spaces, a showcase kitchen that merges effortlessly with the living room, expansive outdoor showers, and consistent floor finishes throughout, ensuring a harmonious and elevated living experience. “In its essence, Baccarat Residences Maldives is designed to be intentionally intimate, immersive, and authentic,” shares Luis Zapiain, Global Practice Leader, Hospitality at HKS. “The architecture of the resort plays on the striking dichotomy between the timeless elegance of the Baccarat brand and the warm luxury that defines the Maldives. It will awaken emotion in residents and elicit an inspired, tranquil connection to nature.” Commenting on the interior design vision, Hamish Brown, Partner at 1508 London, said: “Baccarat Hotel & Residences Maldives marks a bold new chapter in the brand’s illustrious legacy, bringing its hallmark craftsmanship and artistry to one of the world’s most iconic luxury destinations. These meticulously designed spaces embody the spirit of Baccarat - where comfort meets sophistication - and offer both guests and residents the opportunity to experience a new standard of timeless elegance and unparalleled luxury living.” The 55-hectare (approximately 136-acre) prestigious development is being developed by global leader in residential and hospitality placemaking, MDC Investments LLC. With a current focus on the residential sales and commercial strategy, the 62 private villas are designed to suit different preferences and needs. There are 22 two-bedroom residences located across beach and overwater settings; 16 three-bedroom properties positioned on beach and lagoon plots; and 24 four-bedroom homes set across premium beach and overwater locations. Zayan Salih, CEO, MDC Investments LLC, commented: “In a place where nature is already extraordinary, our vision is to build with equal intention. Baccarat Hotel & Residences Maldives is more than a resort, it is a living expression of timeless elegance and modern craftsmanship, created for those who anchor their lives in beauty and meaning and we’re thrilled to be working with 1508 London and HKS to bring our ambitions to life. Here, people don’t simply stay for a season, they begin a new chapter. This is our legacy, where the art of living meets the soul of the islands.” For more information, please visit baccaratmaldivesresidences.com. -ENDS- For media enquiries, please contact PURPLE: baccaratmaldives@purplepr.com ABOUT 1508 1508 London is an international design firm known for creating bespoke, luxury interiors and architecture. With studios across the globe, 1508 London delivers exceptional spaces for private clients, property developers, and hoteliers. Their projects, spanning elite locations worldwide, reflect a timeless and innovative design approach rooted in culture, history and architectural principles, making them a top choice for high-end residential and hospitality developments. ABOUT HKS HKS is an interdisciplinary global design firm. Our team of 1,800 architects, designers, planners and advisors across 29 offices partner with clients to design and develop elegant solutions to complex challenges. From iconic gathering places to healing environments, our designs enhance experiences and elevate outcomes for all stakeholders. Our work is inspired by curiosity, driven by research and technology and informed by a deep understanding of human and environmental needs. We’re proud to be a carbon neutral firm since 2023 ABOUT STARWOOD HOTELS Starwood Hotels, an affiliate of global private investment firm Starwood Capital Group, is a sustainable hotel brand management company that operates Hotels, a nature-inspired lifestyle brand that launched in 2015 with properties in South Beach (Miami) and Manhattan and includes Brooklyn Bridge (New York City); West Hollywood (Los Angeles); Toronto; San Francisco; Nashville; the Hanalei Bay (Kauai) flagship property; the brand’s first European property in Mayfair (London); Seattle, Melbourne (Australia), and Copenhagen in 2025; and Tokyo in 2026 with projects in development in Cabo San Lucas (Mexico), Paris, Elounda Hills (Crete), Austin (Texas), Riyadh (Saudi Arabia), San Miguel de Allende (Mexico) and Hudson Valley (New York). Baccarat Hotels & Resorts, a luxury brand that made its debut in March 2015 with the opening of its flagship property in New York City, with projects under development in Rome, Florence, Dubai, Riyadh (Saudi Arabia), Brickell (Miami), and the Maldives; and Treehouse Hotels, which premiered in London in 2019 and now includes Manchester (UK) and Silicon Valley (California), with projects under development in Brickell (Miami), Adelaide (Australia), Riyadh (Saudi Arabia), and Miami Beach. Leveraging its marketing, design, operational, and technological expertise, Starwood Hotels is the force behind some of the most groundbreaking and dynamic hotel brands in the world. Additional information can be found at starwoodhotels.com. ABOUT BACCARAT HOTEL & RESIDENCES MALDIVES Spanning five interconnected islands across more than 125 acres in the South Malé Atoll, Baccarat Hotel & Residences Maldives redefines island luxury just 40 minutes from Velana International Airport. The development features 50 hotel villas and 62 branded private residences, including exclusive private islands. As the first Baccarat-branded residences in the Indian Ocean, the project carries over 260 years of the Maison’s heritage and artistry. Designed by world-renowned partners including 1508 London, HKS, L’Observatoire International, and Marcel Wanders, it embodies timeless sophistication and contemporary craftsmanship. Managed by Starwood Hotels, the property offers a curated lifestyle of culinary excellence and holistic wellbeing, with seven specialty restaurants led by Michelin-starred chefs, a state-of-the-art spa and wellness center, and an array of sports and leisure facilities. Every detail reflects Baccarat’s enduring commitment to the art of living beautifully.

March 30, 2026 A study in material, mastery, and modern watchmaking In the rarefied world of independent watchmaking, David Candaux continues to refine a singular vision: one where innovation is never ornamental, and complexity always serves purpose. With the unveiling of the DC6 Night Forest, the Vallée de Joux master introduces a timepiece distilled to its essence two materials, one architecture, nothing superfluous. A New Expression of Carbon Following the success of its forged carbon predecessor, the DC6 evolves into a more advanced, more deliberate form: unidirectional (UD) carbon, paired with natural titanium. Unlike forged carbon visually expressive yet structurally inconsistent UD carbon is engineered with continuous fibers running uninterrupted through the material. The result is a case that is: Mechanically superior Highly resistant to impact and delamination Visually organic, revealing striated patterns reminiscent of wood grain This is not decoration it is structure made visible. At just 45 grams, the DC6 Night Forest becomes the lightest expression of the collection, designed for a life in constant motion. Architecture: Precision Beneath the Surface The case construction reflects Candaux’s engineering mindset: A titanium inner chamber ensures water resistance A UD carbon exterior provides strength and identity A fully mechanical assembly no adhesives, only structural integrity Key details: Diameter: 45 mm Water resistance: 50 meters Case: UD carbon & Grade 5 titanium Assembly: entirely mechanical The Dial: An Illusion of Depth The dial of the Night Forest is a masterclass in visual perception. Crafted from anodized titanium, it reveals a topaz green tone inspired by alpine lakes vibrant yet elusive. A sunburst finish interacts with light, shifting constantly with the movement of the wrist. The signature smoky gradient is, in fact, an illusion created manually through airbrushed layers rather than a physical transition. Floating numerals in silver powder and a black-gold minute track complete a composition that appears alive, evolving with every glance. Black Titanium: Transformation, Not Coating In a departure from conventional finishes, the DC6 introduces black titanium achieved through micro-arc oxidation. Rather than applying a coating, the material itself is transformed: A ceramic layer forms within the titanium The surface absorbs light instead of reflecting it The result is permanent, resistant, and unalterable over time This process defines the tourbillon cage an intense, enduring black rarely achieved without compromise. The H74 Caliber: Mechanical Purity At the heart of the DC6 lies the in-house H74 caliber, entirely developed at Le Solliat. Highlights: Flying tourbillon inclined at 30° (60-second rotation) 287 components 55-hour power reserve Frequency: 21,600 vph Titanium bridges and mainplate Beryllium copper wheels The inclined tourbillon is not aesthetic it enhances chronometric performance by optimizing positional variation on the wrist. The “Magic Crown” A defining signature of the maison, the Magic Crown reimagines interaction with the watch. Positioned at 6 o’clock, it operates through a patented push system inspired by mechanical pens: Three positions: winding, time-setting, neutral Retractable design Tested for decades of use A discreet innovation that preserves the watch’s perfect visual balance. A Dialogue of Materials The DC6 Night Forest is not only seen it is felt. Titanium: cool, precise, architectural UD carbon: warm, textured, organic This tactile duality echoes its conceptual one: technology and nature, performance and poetry. Limited Edition 8 pieces worldwide Price: CHF 248,000 10-year warranty Handmade rubber strap with topaz green stitching |HauteHorlogerie |IndependentWatchmaking |LuxuryTimepieces |SwissCraftsmanship LuxeMagazineSwitzerland

Welcome to a new chapter of Luxe magazine Switzerland, your premier luxury magazine now reborn in digital form. As we bid farewell to print, we embrace innovation, freedom, and a broader global reach. This is not a compromise it’s an evolution. Discover why going fully digital is not only visionary but essential for delivering unparalleled luxury content in 2025. Why Digital Is the Future Solid Facts, Real Advantages Global Reach & Instant Accessibility Digital magazines unlock multiple distribution channels: search engines, email campaigns, social platforms, and mobile apps all accessible instantly worldwide . From Zurich to Tokyo, Luxe magazine Switzerland becomes immediately available to your audience with a single click. Cost-Efficiency & Sustainability Eliminating print, paper, and logistics cuts production costs dramatically while also reducing environmental impact through less paper waste . Sustainable luxury? Yes. Digital publishing aligns with the values of modern, eco-conscious consumers. Interactivity & Multimedia Enhancements With interactive features videos, galleries, hyperlinks Luxe magazine Switzerland can deliver immersive storytelling. Readers can swipe through AR-enabled pages, embedded clips, and clickable interviews far beyond static print . Agility and Real-Time Updates Unlike print, digital issues can be updated instantly. Corrections, new interviews, or timely features are published in real time keeping content fresh and relevant . Data-Driven, Personalized Content AI-powered analytics allow us to understand reader behavior what they love, where they pause, what they share. This enables editorial and marketing strategies tailored to your audience, reinforcing loyalty and satisfaction . 📈 Market Reality: Why Print Is Descending Print Decline & Digital Revenue Growth Global magazine industry revenues are tipped to climb from $214 b to $221 b by 2025, yet growth is driven by digital channels . In contrast, major print facilities are shutting down or consolidating even in the UK, where one printer now handles nine of the ten top magazines . Print Survives in Niches, but Digital Leads Luxury print is rebounding in niche markets e.g., Nylon, i-D magazine, Life magazine are making limited comebacks but they remain limited editions . However, mass-market print is declining and for good reason. Crafting the Hybrid Experience: Digital Luxury, Physical Flair While fully digital, Luxe magazine Switzerland can still offer occasional high-end print editions think collector’s booklets or art-piece inserts. This bridges the tactile nostalgia of print with the power of digital distribution offering readers the best of both worlds . Conclusion: Your Invitation to the Digital Renaissance The digital era is not a loss it’s an upgrade. With Luxe magazine Switzerland, readers gain: Access from anywhere, anytime Engagement through multimedia storytelling Responsiveness via real-time updates Personal touch backed by AI and analytics Eco-consciousness aligned with modern values Let’s lead the luxury digital frontier. Join this new era with us more dynamic, more elegant, more global than ever. HOLDENER PATRICIA Editor In Chief Luxe Magazine Switzerland info@Luxemagazineswitzerland.com DigitalMagazine LuxuryPublishing EcoFriendlyMedia InteractiveContent AIinPublishing LuxemagazineSwitzerland DigitalRenaissance MagazineTrends2025 SwissLuxury GlobalAudience

GENEVA July 2025 Swiss independent watchmaker EMERA introduces its boldest creation to date: the Sentinel SV1 Series, a mechanical masterpiece designed for those who defy convention. Part of the Super Veloce collection, the Sentinel is not merely a timepiece it is a statement of power, masculinity, and uncompromising technicality. Crafted in an ultra-limited series of just nine pieces worldwide, the Sentinel SV1 embodies EMERA’s radical and contemporary take on haute horlogerie. Conceived as a mechanical extension of the modern man in pursuit of the absolute, it fuses raw strength, technological precision, and avant-garde design in a way that pushes the boundaries of traditional watchmaking. A Swiss Vision, Born in Geneva Founded in 2023 by designer Patrick Freiburghaus and master watchmaker Cyrano Devanthey who brings over 25 years of experience at some of the most prestigious maisons EMERA is firmly rooted in Swiss tradition while embracing a disruptive philosophy. “We develop everything in-house, from movement architecture to final assembly. Every partner we work with is Swiss, and every component and finish is driven by an obsession with mastery,” the founders explain. With a mission to reinterpret centuries-old craftsmanship through a radical lens, EMERA creates mechanical artifacts designed to endure, produced in intentional, ultra-exclusive series and available only by subscription pre-order. Sculpted Mechanical Power The Sentinel SV1 is designed as an emotional machine at the crossroads of art and technology. Its angular architecture, tactical materials, and surgical finishing create a striking aesthetic inspired by futuristic science fiction and cutting-edge robotics. Forged from Grade 5 titanium and high-density quartz composite, the case measures 50.26 × 50.50 × 13.90 mm, with sapphire crystals (including a curved front crystal) treated with anti-reflective coatings. Taut lines, sharply cut surfaces, and precisely carved angles give the piece its commanding presence. Inside beats EMERA’s exclusive in-house calibre, the MRA 02-1 Automatic, entirely developed and assembled in the brand’s Geneva workshop. Notable features include: A 20° inclined balance wheel in Declafor 1015 with variable inertia, adjustable weights, and Nivarox® spring. Bridges and mainplate in Grade 5 titanium, openworked tungsten oscillating weight on ceramic bearings. Frequency: 28,800 vph (4 Hz), 44-hour power reserve, 19 jewels, shock-protected by Incabloc®. Every watch is personally assembled, regulated, and validated by co-founder Devanthey, ensuring an unparalleled level of precision and craftsmanship. Engineered for Performance The Sentinel is purpose-built for action, featuring instant readability with a central hours and minutes display, small seconds at 7 o’clock, and high-intensity SuperLuminova® treatment. The high-density rubber strap, contoured for the wrist, is designed to withstand harsh conditions and attaches via EMERA’s proprietary quick-change fastening system intuitive, smooth, and tool-free. A Velcro® and quartz composite clasp ensures silent security and maximum comfort. Elevated Exclusivity Priced at CHF 75,000 excl. VAT, the Sentinel SV1 is backed by a lifetime international warranty, underscoring EMERA’s commitment to durability and excellence. This is not a watch for collectors of objects, the brand notes, but for those who seek profound experiences. Brand ambassador Louis Ducruet embodies this spirit of quiet strength, proud legacy, and forward-looking vision. EMERA also partners with other cutting-edge talents of their generation to craft creations that stand the test of time. Technical Specifications at a Glance Series: Ultra-limited edition of 9 pieces Caliber: MRA 02-1 Automatic, in-house, 32.50 × 9.00 mm Display: Central hours & minutes, small seconds at 7 o’clock Case: Grade 5 titanium & high-density quartz composite Dimensions: 50.26 × 50.50 × 13.90 mm Frequency: 28,800 vph (4 Hz) Power reserve: ~44 hours Water resistance: 5 ATM (50m) Crystals: Sapphire (front curved), double anti-reflective coating Strap: High-density rubber with proprietary fast-change system, Velcro® clasp Contact Press inquiries: press@emerawatches.com Sales inquiries: Christophe Soliveaux CSO csoliveaux@emerawatches.com Instagram: @emerawatches EMERA – Spirit Ahead. HOLDENER PATRICIA Editor In Chief Luxe Magazine Switzerland info@Luxemagazineswitzerland.com #SpiritAhead #SentinelSV1 #BornToOutperform #EmeraWatches #HauteHorlogerie #SwissMade #MechanicalArt #WatchCollector #UltraLimited #SculptedPower #AvantGardeDesign #SwissWatchmaking #TimepieceOfTheFuture #LuxuryWatches #WatchOfTheDay #TitaniumWatch #FuturisticDesign #WatchAddict #Horology #IndependentWatchmaking #luxemagazineswitzerland

As summer 2025 unfolds, the global art market continues to captivate billionaire collectors eager to acquire rare, one-of-a-kind masterpieces that combine cultural significance and financial value. From headline auction sales to exclusive private transactions in Venice, Aspen, and Monaco, this season highlights the growing influence of ultra-wealthy buyers on the art world. A Resilient Market Amid Global Uncertainty Despite geopolitical tensions and economic fluctuations, the art market demonstrates ongoing strength. According to the Art Basel & UBS Global Art Market Report 2024, auction sales reached approximately $7.9 billion globally in the first half of 2024, a slight increase compared to the previous year. Key auction highlights include a Mark Rothko painting selling for $86 million at Sotheby’s New York in late 2023 and a Picasso Blue Period work fetching $90 million at Christie’s. These results underscore the persistent demand for blue-chip works, though prices can vary significantly by piece and provenance. While auctions generate public excitement, many significant sales increasingly occur in private, where confidentiality and bespoke negotiations are paramount. Venice Biennale: A Spotlight on Global Voices The 60th Venice Biennale, curated by Adriano Pedrosa and running through November 2025, continues to draw collectors and critics. This edition emphasizes artists from diverse regions, particularly from the Global South, broadening the contemporary art narrative. Luxury brands such as Louis Vuitton and Dior remain engaged, sponsoring events and installations. Louis Vuitton hosted a private dinner at the Peggy Guggenheim Collection featuring installations by African artists, while Dior unveiled an innovative pavilion blending couture with art and sustainability. High-profile attendees included François Pinault (owner of the Pinault Collection), Bernard Arnault (LVMH chairman), and prominent global collectors, illustrating the event’s status as a cultural and social hub. Aspen ArtCrush: Merging Philanthropy and Prestige The Aspen ArtCrush Gala, a key summer event supporting the Aspen Art Museum, reported robust fundraising in 2024, with estimated proceeds exceeding $15 million. This annual gathering attracts hedge fund managers, tech billionaires, and celebrities, blending alpine luxury with art patronage. Star lots in recent years have included works by Cecily Brown, Amoako Boafo, and Kehinde Wiley, though exact prices are typically confidential. The event underscores how philanthropy and cultural capital intersect within elite circles. Monaco: The Quiet Powerhouse Monaco’s summer season remains a magnet for discreet high-value art transactions. During events such as the Monaco Grand Prix and the Monaco Yacht Show, private sales reportedly reach multi-million-euro figures, with artists like Jeff Koons and Damien Hirst often sought after by collectors from the Middle East and Asia. Though details are scarce due to privacy, Monaco’s luxury real estate developers increasingly incorporate curated art collections into high-end residences, merging art ownership with lifestyle exclusivity. Trophy Pieces at Unprecedented Prices A defining trend in 2025 is the growing prominence of trophy pieces ultra-rare works that function as cultural statements beyond monetary value. While established masters like Basquiat, Picasso, and Rothko dominate the auction headlines, a new wave of collectors pursues contemporary artists with deliberately limited outputs. A prime example is Jack Armstrong’s “Cosmic X” painting, currently offered privately for approximately $300 million, placing it among the most expensive works ever offered on the market. Armstrong, recognized as the founder of Cosmic Extensionalism, produced only 100 paintings in his lifetime. His art blends metaphysical themes with vivid visual storytelling, making it a coveted acquisition for collectors seeking both rarity and a unique philosophical narrative. Emerging Trends Shaping Billionaire Collecting Key dynamics influencing billionaire collectors in 2025 include: Global Expansion of Artistic Focus: Increasing attention to artists from Africa, Asia, and Latin America, with figures such as Otobong Nkanga and Salman Toor gaining prominence. Preference for Private Sales: Buyers favor confidentiality and bespoke experiences over public auctions. Cross-Pollination of Art and Luxury Fashion: Luxury brands deepen their collaborations with artists, blurring the lines between cultural production and commercial enterprise. Digital-Physical Hybrids: While the NFT craze has cooled, collectors maintain interest in artworks integrating physical pieces with blockchain authentication. Why This Matters For billionaire collectors, art ownership transcends investment; it embodies identity, cultural leadership, and legacy. Acquiring a rare Basquiat or a unique Jack Armstrong painting signals more than wealth it affirms refined taste and influence. Understanding these market dynamics is crucial for luxury brands, auction houses, and cultural institutions navigating a landscape where status and aesthetics intertwine. Noah Horowitz, CEO of Art Basel, notes, “Today’s collectors want to be active participants in shaping culture, not passive consumers.” Conclusion The summer of 2025 confirms the evolving power of billionaire collectors in shaping art’s future. From Venice’s prestigious biennale to Aspen’s philanthropic gala and Monaco’s private sales, ultra-wealthy buyers drive demand for exceptional works like Jack Armstrong’s Cosmic X, redefining what it means to own a masterpiece in the modern era. PATRICIA HOLDENER EDITOR IN CHIEF LUXE MAGAZINE SWITZERLAND #ArtMarket2025 #VeniceBiennale #AspenArtCrush #BillionaireCollectors #ContemporaryArt #LuxuryLifestyle #ArtInvestment #UltraHighNetWorth #CulturalCapital #JackArmstrongCosmicX

Jack Armstrong’s “Warhol Naked” Set to Break Records with $300 Million Sale In a landmark event for the art world, American artist Jack Armstrong’s painting Warhol Naked is poised to sell for an unprecedented $300 million in July 2025. This sale is anticipated to set a new record for the most expensive American artwork ever sold, surpassing Andy Warhol’s Shot Sage Blue Marilyn, which fetched $195 million in 2022. A Tribute to a Mentor Warhol Naked, created in 2000, is one of the 100 unique pieces Armstrong produced in his self-developed style, Cosmic Extensionalism, or “Cosmic X.” This style emphasizes a deep metaphysical connection between the artist and the artwork, with Armstrong incorporating his own DNA hair and fingerprints into each piece to ensure authenticity. The painting is a heartfelt homage to Armstrong’s close friend and mentor, Andy Warhol. Armstrong describes the work as capturing the “true spirit of Andy,” featuring deep red hues and a bold white signature. He elaborates, “The graffiti-like colors around the edges and bubbling ripples of paint throughout the painting show the incredible energy just under the surface that Andy only revealed to his inner circle of friends.” Market Impact and Future Projections The sale is being privately managed by Gary Klopfenstein, CEO and Chairman of GK Investment Management and former CEO of Barenberg, one of Europe’s oldest and largest private banks. Klopfenstein is not only the artist’s personal financial advisor but also a collector of Armstrong’s Cosmic X works. Chairman Klopfenstein believes that Warhol Naked could be the first painting to reach a billion-dollar valuation, citing its rarity, unique style, and unquestionable provenance as key factors. Armstrong has previously declined a $200 million offer for the painting, asserting that its true value should be at least $300 million. Only 27 remain for sale, adding a powerful sense of urgency and exclusivity to the transaction. Conclusion The impending sale of Warhol Naked not only underscores Jack Armstrong’s significant contributions to contemporary art, but also reflects the evolving dynamics of art as a high-value investment asset. As the art market continues to intersect with wealth management strategies, this sale could mark a pivotal moment in the valuation and appreciation of contemporary art. Holdener Patricia Editor In Chief Luxe Magazine Switzerland info@LuxeMagazineSwitzerland.com #WarholNaked #JackArmstrong #CosmicX #ArtInvestment #RecordBreakingSale #ContemporaryArt #UltraLuxuryArt #ForSuperRich #ArtMarket2025 #AndyWarholTribute #luxemagazineswitzerland