The Future of Luxury Is Shaped by Vision, Craftsmanship and Innovation. Every edition of Luxe Magazine Switzerland is an invitation to discover the people, ideas and maisons redefining excellence across the global luxury landscape. Every edition of Luxe Magazine Switzerland is an invitation to discover the people, ideas and maisons redefining excellence across the global luxury landscape. In this new issue, we take you inside the worlds of Haute Horlogerie, fashion, art, exclusive events and luxury entrepreneurship through exclusive interviews, original editorials and in-depth features designed to inform, inspire and spark meaningful conversations. Our cover story features Nicholas Hofmann, International Sales Director & Member of the Managing Board at H. Moser & Cie., who shares his perspective on the philosophy behind one of Switzerland’s most respected independent watch manufactures. From innovation and mechanical excellence to authenticity and timeless craftsmanship, his insights reflect the values shaping the future of Swiss Horology. More than a magazine, Luxe Magazine Switzerland is a platform dedicated to celebrating excellence, creativity, leadership and the visionaries driving the global luxury industry forward. We invite you to discover the stories behind the world’s most exceptional brands and the people who bring them to life. You can pre-order HERE for July 15. H. Moser & Cie. Reinvents the Art of the Chronograph with the Endeavour Flyback Chronograph Dual Time Date READ THE FULL ARTICLE HERE Our Latest Issues LuxeMagazineSwitzerland Luxury LuxuryIndustry HauteHorlogerie SwissWatchmaking SwissMade IndependentWatchmaking LuxuryBusiness L eadership Innovation Craftsmanship LuxuryLifestyle Art Fashion WatchCollectors

More than 3,000 meters above sea level, surrounded by glaciers, jagged Alpine peaks and some of the most dramatic scenery in Europe, Rolex has just opened what is officially being described as the highest Rolex boutique in the world. At first glance, the announcement sounds like another luxury industry headline designed to generate attention. A new boutique. A spectacular location. A record-breaking altitude. But beneath the symbolism lies a far more revealing story about where luxury is heading and why the world’s most powerful watchmaker is redefining the meaning of retail. The new boutique is located inside the recently inaugurated TITLIS Tower, a striking architectural landmark perched at 3,020 meters atop Mount Titlis in central Switzerland. Designed by the acclaimed Swiss architects Herzog & de Meuron, the project transforms a former telecommunications tower into a futuristic destination combining panoramic observation decks, fine dining and an exclusive Rolex retail space. The result is one of the most ambitious tourism and luxury developments currently underway in the Swiss Alps. Yet the most interesting question is not why Rolex chose such an extraordinary location. It is why Rolex chose it now. For decades, luxury brands competed for visibility on the world’s most prestigious shopping streets. Fifth Avenue. Bond Street. Avenue Montaigne. Bahnhofstrasse. Success was measured by foot traffic and prime urban real estate. Today, however, consumer behavior is changing. The wealthiest clients increasingly seek experiences rather than transactions. They are not looking for another store. They are looking for stories, emotions and memories that cannot be replicated online. The Titlis boutique appears to be a response to that shift. Visitors do not stumble upon this Rolex boutique while walking through a city center. Reaching it requires a journey into the Alps, a cable-car ascent above glaciers and a deliberate decision to seek out one of Switzerland’s most spectacular mountain destinations. The watch becomes only one element of a larger narrative. The destination itself becomes part of the purchase experience. In many ways, the location feels surprisingly consistent with Rolex’s heritage. Long before it became a symbol of status, Rolex built its reputation through exploration. The brand accompanied mountaineers, divers, aviators and adventurers into environments where reliability mattered more than prestige. Its history is filled with stories linked to extreme conditions and human achievement. Seen through that lens, opening a boutique on a mountain summit is less a marketing stunt than a physical expression of values Rolex has promoted for nearly a century. The project also reflects another major transformation inside the company. The boutique is operated by Bucherer, the Swiss luxury retailer acquired by Rolex in 2023. Industry observers initially viewed the acquisition as a defensive move. Three years later, the Titlis project suggests something broader: Rolex is increasingly controlling not only the watches it produces, but also the environments in which customers encounter them. The brand is shaping the entire experience from manufacture to point of sale. What makes the Titlis Tower particularly fascinating is the contrast it embodies. It sits in one of the most remote luxury retail environments on Earth, yet it represents a highly sophisticated vision of the future. Architecture, hospitality, tourism and retail are merged into a single destination. Rather than competing with e-commerce, the project offers something digital platforms can never deliver: presence. That may be the real lesson behind the world’s highest Rolex boutique. Luxury is entering an era where exclusivity is no longer defined solely by ownership. It is increasingly defined by access. Access to remarkable places. Access to rare experiences. Access to moments that cannot be duplicated. At 3,020 meters above sea level, Rolex is not merely selling watches above the clouds. It is positioning itself above the traditional rules of luxury retail. Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland Rolex SwissLuxury TitlisTower SwissAlps LuxuryRetail Watchmaking Bucherer LuxuryIndustry SwissInnovation LuxeMagazineSwitzerland

Pablo Picasso, The Painter and His Model, 1963. © Succession Picasso. Photo: Centre Pompidou With 90,000 visitors, landmark sales, and an exceptional international turnout, Art Basel 2026 closed in Basel as one of the most influential editions in the fair’s history, reaffirming its role as the defining annual event of the global art market. For one week, Basel once again became the epicenter of the international art world. Bringing together 290 galleries from 43 countries and territories, the fair welcomed collectors, museum directors, curators, institutions, and art enthusiasts from 103 countries, underscoring its unrivaled importance within the contemporary art ecosystem. Led by Director Maike Cruse, this year’s edition showcased an extraordinary breadth of artistic practices, spanning Modern and postwar masterpieces, historical rediscoveries, contemporary voices, emerging talents, monumental installations, immersive environments, and groundbreaking cross-media works. Strong Sales Reflect Continued Confidence Across the Market From the opening hours of the fair, galleries reported robust sales across all sectors and price points, highlighting the resilience and global appeal of the art market. Among the most notable transactions, Hauser & Wirth sold Pablo Picasso’s Le peintre et son modèle dans un paysage (1963), offered at an asking price of USD 35 million. The gallery also placed Gerhard Richter’s Abstraktes Bild (940-7) (2015) for USD 20 million and Louise Bourgeois’ Les Fleurs (2009) for USD 2.5 million. Gagosian recorded an immediate success during the first hour of the fair, selling Willem de Kooning’s No Title (1984) for a high seven-figure sum to a private collection in Asia. The recent passing of David Hockney also drew renewed attention to the artist’s legacy. GRAY reported the sale of Studio Interior #2 (2014) for USD 8.5 million and The Arrival of Spring in Woldgate, East Yorkshire in 2011 – 31 May, No. 1 (2011) for USD 650,000. Against the backdrop of the major Helen Frankenthaler retrospective at Kunstmuseum Basel, Thaddaeus Ropac sold Sudden Wave (1982) for approximately USD 3 million, while Yares Art placed Gliding Figure (1961) for USD 2 million. Basel Exclusive Emerges as a Defining New Initiative One of the most significant developments of Art Basel 2026 was the launch of Basel Exclusive, a new initiative developed in close collaboration with participating galleries. More than 190 galleries reserved key works for public unveiling during the Preview opening, creating anticipation and momentum from the very start of the week. The initiative generated strong engagement and significant sales, including a Pablo Picasso painting at Almine Rech in the USD 6–6.5 million range, Elizabeth Peyton’s Transmission (E, rose) (2026) at David Zwirner for USD 1.2 million, a David Hockney painting at Galerie Lelong & Co. for approximately EUR 1 million, and a work by John Baldessari at Sprüth Magers for USD 500,000. Unlimited and Zero 10 Expand the Boundaries of Contemporary Practice Curated for the first time by Ruba Katrib, Director of Curatorial Affairs at MoMA PS1, Unlimited presented 59 ambitious projects spanning sculpture, installation, performance, film, and immersive environments. Highlights included Isa Genzken’s Untitled (2018), acquired by a European museum for EUR 1.2 million, Tracey Emin’s Knowing My Enemy (2002), sold for GBP 1.25 million, and Niki de Saint Phalle’s Blue Obelisk (1992), placed with a private museum in France for more than EUR 1 million. Another major milestone was the European debut of Zero 10, Art Basel’s platform dedicated to artists working with digital technologies. Co-curated by digital strategist Eli Scheinman and artist Trevor Paglen, the expanded presentation brought together digital, generative, and cross-media practices, reflecting their growing influence within the contemporary art landscape. Reported sales included John Gerrard’s STANDARD (2022), sold for USD 500,000 to a major private US collection, alongside multiple works by Rafael Lozano-Hemmer and the placement of twelve works by Vera Molnár with collectors in Europe and the United States. Basel Becomes a Citywide Cultural Stage Beyond the exhibition halls of Messe Basel, the fair transformed the city into a vibrant cultural destination. Curated by Stefanie Hessler, Director of Swiss Institute New York, Parcours unfolded across Basel under the theme Conviviality, featuring 21 site-specific installations, performances, and artistic interventions that connected contemporary art with the city’s civic and architectural landscape. Major public commissions by 2025 Art Basel Awards Gold Awardees Nairy Baghramian and Ibrahim Mahama further extended the fair into the urban fabric, creating a symbolic journey across Basel from Messeplatz to Münsterplatz. The Conversations program attracted a record 3,600 attendees, bringing together leading artists, curators, collectors, and cultural thinkers for discussions addressing the most pressing questions shaping contemporary art today. Art Basel Awards Continue to Shape the Future of the Industry The second cycle of the Art Basel Awards, presented in partnership with BOSS, honored 33 Medalists across nine categories during a ceremony held at the historic Rathaus Basel. This year also marked the introduction of the Gallery Legacy Award, recognizing galleries whose vision and leadership have left a lasting impact on the art world. The inaugural distinction was awarded to Paula Cooper Gallery, which nominated Chapter NY as part of the award’s mentorship initiative supporting the next generation of galleries. Record Institutional Attendance Highlights Basel’s Global Influence Art Basel 2026 welcomed representatives from more than 270 museums and foundations, reinforcing Basel’s role as one of the most important meeting points for the international institutional community. Participating institutions included the Metropolitan Museum of Art, The Museum of Modern Art (MoMA), the Whitney Museum of American Art, Centre Pompidou, Tate Modern, Rijksmuseum, Louisiana Museum of Modern Art, M+, Yuz Museum, and Guggenheim Abu Dhabi, among many others. The strong presence of museum leaders and cultural decision-makers from Europe, the Americas, Asia, Africa, and the Middle East further underscored Basel’s unique position at the center of the global art world. The Defining Art Market Event of the Year With 90,000 visitors, major sales across all market segments, the successful launch of Basel Exclusive, the European debut of Zero 10, and an expanded citywide cultural program, Art Basel 2026 once again demonstrated why Basel remains the most closely watched and influential gathering in the international art market. More than an art fair, Art Basel continues to serve as a global platform where artistic excellence, market leadership, institutional engagement, and cultural innovation converge to shape the future of contemporary art. Patricia Holdener Editor-In-Chief LuxeMagazineSwitzerland ArtBasel2026 ArtBasel Basel ContemporaryArt ArtMarket Collectors ModernArt GlobalArtWorld LuxuryCulture LuxeMagazineSwitzerland

© TITLIS A new gastronomic destination is set to emerge above the clouds. When the highly anticipated TITLIS Tower opens its doors on 3 June 2026, acclaimed Swiss chef André Kneubühler will take the helm of Joseph’s, the tower’s signature casual fine dining restaurant located more than 3,000 metres above sea level. Recognised by GaultMillau as “Discovery of the Year”, the talented chef brings an impressive international background and a refined culinary philosophy to one of Switzerland’s most exciting new hospitality projects. Designed by world-renowned architects Herzog & de Meuron, the TITLIS Tower is poised to redefine the visitor experience on Mount Titlis, combining architecture, gastronomy and Alpine luxury in a singular destination. © ronson. Most recently, André Kneubühler spent two years at The Omnia in Zermatt, where, as Executive Chef, he achieved an impressive 17 GaultMillau points. Before that, the Aargau-born chef built his reputation through a series of prestigious appointments in Switzerland and abroad, developing a culinary style shaped by excellence, creativity and international influence. His professional journey has taken him from London’s exclusive Mosimann’s Private Dining Club to the renowned Hotel Restaurant Schifflände in Birrwil. In 2017, he was awarded a scholarship from Andreas Caminada’s Fundaziun Uccelin, an opportunity that opened the doors to some of the most celebrated restaurants in the United States. There, he gained valuable experience at Dan Barber’s Blue Hill at Stone Barns and Daniel Humm’s legendary Eleven Madison Park in New York. Following his return to Switzerland, Kneubühler joined Restaurant Stucki in Basel, holder of two Michelin stars and 19 GaultMillau points. He remained with the restaurant until 2024 and served as Sous-Chef from 2019 onwards. His years working alongside renowned chef Tanja Grandits left a lasting influence on both his culinary identity and conceptual approach to gastronomy. Beyond the kitchen, André Kneubühler is also actively involved in concept development and food design, further demonstrating his multidimensional vision of modern dining. In 2025, GaultMillau honoured his achievements by naming him “Discovery of the Year”. Elevating Alpine Dining to New Heights At Joseph’s, the 32-year-old chef will assume full culinary responsibility and create the restaurant’s gastronomic direction from the ground up. “With André Kneubühler, we are welcoming a chef who perfectly reflects our ambition to offer guests an experience at the highest level,” says Norbert Patt, CEO of TITLIS Cableways. © TITLIS © TITLIS © TITLIS Located within the transformed TITLIS Tower, Joseph’s will feature 120 seats and offer a unique casual fine dining concept in one of the most spectacular settings in the Swiss Alps. Combining contemporary cuisine, exceptional service and breathtaking mountain views, the restaurant aims to become a culinary destination in its own right. For André Kneubühler, the project represents a rare and inspiring opportunity. “I am looking forward to this unique workplace and to delighting guests from around the world with exceptional culinary experiences,” he says. © TITLIS A Landmark Destination for Architecture, Gastronomy and Tourism Joseph’s forms part of the wider TITLIS Tower development, one of the flagship elements of the ambitious TITLIS Project designed by Herzog & de Meuron. Positioned at over 3,000 metres above sea level, the tower combines innovative architecture, premium hospitality and extraordinary Alpine scenery, creating a new benchmark for mountain tourism in Switzerland. © TITLIS Reservations for June 2026 are already open via josephs-restaurant.ch. About TITLIS Cableways TITLIS Cableways operates the year-round glacier destination surrounding Mount Titlis at 3,020 metres above sea level, making it the highest excursion mountain in Central Switzerland. The publicly listed company encompasses the mountain railway operations, two hotels, the TITLIS Resort and several restaurants in Engelberg. As part of the visionary TITLIS Project designed by Herzog & de Meuron, TITLIS Cableways is developing both the TITLIS Tower and the new mountain station, scheduled to open in 2029. Together, these projects represent a major milestone for Alpine tourism and a bold investment in the future of one of Switzerland’s most iconic mountain destinations. Patricia Holdener Editor-In-Chief LuxeMagazineSwitzerland JosephsRestaurant TitlisTower MountTitlis SwissGastronomy FineDining CasualFineDining GaultMillau LuxuryTravel SwissAlps HerzogDeMeuron AlpineLuxury MichelinLevelCuisine CulinaryDestination SwissTourism Engelberg LuxuryLifestyle TravelSwitzerland GourmetExperience LuxeMagazineSwitzerland

Experience the Thrill of Snow Polo St. Moritz, January 2026 Every winter, the frozen Lake St. Moritz transforms into an exclusive sporting arena. The Snow Polo World Cup St. Moritz returns for its 41st edition, solidifying its status as the world’s only high-goal polo tournament played on snow. This event combines elite sport, alpine glamour, and the precision that Switzerland is famous for. Snow polo is not just a tournament; it is a ritual. This bucket-list event draws top players and spectators alike. It attracts leading professionals, 280 representatives from international media, and high society. Over 25,000 spectators gather on the ice. On Day 1, free public access to the Polo Village welcomes a broader audience. Meanwhile, VIP hospitality and the iconic Gala Dinner sell out months in advance, remaining among the most sought-after winter invitations. Yes, there is glitz and glamour. However, at its core, the Snow Polo World Cup St. Moritz is defined by sporting excellence. Under the visionary leadership of founder and five-time champion Reto Gaudenzi, world-class athletes and exceptional ponies deliver polo of the highest caliber. This reinforces the event’s status as one of the most prestigious fixtures on the international polo calendar. Opening Day on Pristine Ice The tournament kicked off on a flawless 55cm ice base, providing ideal playing conditions for six elite teams. The opening day featured three matches, with the top four teams advancing directly to the Semi-Finals. Flexjet secured a decisive 7–5½ victory over Mackage. St. Moritz Top of the World edged out Azerbaijan Land of Fire 4–3½ in a tightly contested match. Tournament favorites Standing Rock, fresh from their recent victory in Kitzbühel, confirmed their form with a controlled 6–4 win against newcomers Investec, who made their Snow Polo World Cup St. Moritz debut this year. What’s Next? Action continues with The President’s Cup and the two Semi-Finals. This culminates in another day of high-intensity polo set against one of the most spectacular winter backdrops in the world. All matches are broadcast live on www.pololine.tv. The 41st Snow Polo World Cup St. Moritz Teams Flexjet (15): Joaquín Castellvi, Pelayo Berazadi, David ‘Pelón’ Stirling, Tito Gaudenzi Standing Rock (16): Philipp Müller, Max Charlton, Raul Laplacette, Nacho Gonzalez Azerbaijan Land of Fire (14): Tarlan Gurbanaliyev, Elchin Jamalli, Adrian Laplacette, Manuel Fernández Llorente Investec (16): Carlos Alberto Mansur, Marcelo Camargo, Guilherme Lins, Jose Meirelles St. Moritz Top of the World (16): Aristide Faggionato, Sebastien Aguettant, Robert Strom, Nico Pieres Mackage (14): Joevy Beh, Lovy/James Beh, Garvy Beh, Alfredo Bigatti Sponsors and Partners of the Snow Polo World Cup St. Moritz 2026 Team Sponsors: Investec, Standing Rock, Flexjet, MACKAGE, Azerbaijan Land of Fire, St. Moritz Official Jersey & Apparel Partner: U.S. Polo Assn. Helmet Sponsor: St. Moritz Umpire Sponsor: Maura Wasescha Polo Equipment Provider: Casablanca Official Hotels: Badrutt’s Palace Hotel, Kulm Hotel St. Moritz, Grand Hotel des Bains Kempinski, Carlton Hotel, Suvretta House, Giardino Mountain, Grace La Margna, Crystal Hotel, Steffani Hotel, Hotel Corvatsch, Laudinella Hotel Group, Hotel Sonne Guest Resort: Ithaafushi – The Private Island by Waldorf Astoria Official Restaurants: Chesa Veglia/Polo Bar, Paradiso, Kulm Country Club Official Vodka: Beluga – The Noble Vodka Official Champagne: Champagne Perrier-Jouët Official Prosecco: Villa Sandi Official Car: Kessel/Maserati (liste complète des sponsors, partenaires, fournisseurs, médias et soutiens conservée telle quelle) About Snow Polo and Evviva Polo St. Moritz Ltd Founded in 1985, St. Moritz hosted the world’s first-ever snow polo tournament. It has remained the spiritual home of the discipline ever since. In 2014, Evviva Polo St. Moritz Ltd was established to ensure the long-term continuation of the Snow Polo World Cup St. Moritz, in partnership with the town of St. Moritz. Media Contacts Snow Polo World Cup St. Moritz Katja Grauwiler +41 79 684 88 53 media@snowpolo-stmoritz.com Evviva Polo St. Moritz Ltd Reto Gaudenzi +41 79 774 38 27 reto.gaudenzi@snowpolo-stmoritz.com Jürg Reinger +41 79 402 92 75 juerg.reinger@snowpolo-stmoritz.com SnowPoloWorldCup StMoritz LuxurySports AlpineElegance HighGoalPolo WinterLifestyle SwissPrecision LuxuryEvents PoloLife Engadin Luxemagazineswitzerland

A Celebration of Contemporary Italian Elegance With its Spring/Summer 2027 collection, Pal Zileri captures the essence of modern Italian elegance through a refined tribute to the art of slow living a lifestyle philosophy that has become synonymous with Italy’s enduring allure around the world. This season unfolds at the gentle pace of an Italian aperitivo, beneath the golden glow of sun-drenched terraces overlooking city rooftops. It is a world where style is never dictated by rules but expressed as a natural extension of identity, culture, and a way of life. Fresh, luminous, and effortlessly sophisticated, the collection embraces a palette inspired by sunlight and summer landscapes. Lightweight fabrics and radiant hues evoke the spontaneity of long summer days, the relaxed rhythm of the season, and an understated elegance that never seeks attention yet always commands it. At the heart of the collection lies a harmonious dialogue between sartorial heritage and contemporary fluidity. Structured silhouettes and expertly tailored jackets featuring traditional English armholes showcase Pal Zileri’s exceptional craftsmanship and technical mastery. In contrast, softer, more relaxed shapes are crafted from fluid fabrics designed to move naturally with the body, offering unparalleled comfort and ease. The result is a distinctive balance between precision and lightness a defining signature of the Pal Zileri aesthetic. It reflects a modern vision of elegance that remains sophisticated and meticulous while embracing a renewed sense of freedom. Even the collection’s more casual pieces embody this refined contemporary spirit. Outerwear, crafted from ultra-lightweight nylon with an exceptionally soft touch, seamlessly combines functionality with minimalist sophistication. Leather garments explore supple lamb suede and raw-cut construction techniques, preserving lightness while elevating the richness and refinement of the materials. Ultimately, the Spring/Summer 2027 collection translates the freedom of summer into a wardrobe defined by sartorial excellence, comfort, functionality, and a sophisticated exploration of color. It is a celebration of Italian style in its purest form inviting men to live and dress with effortless authenticity while fully embracing the spirit of slow living. Pischedda. Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland PalZileri PalZileriSS27 SpringSummer2027 ItalianElegance MadeInItaly LuxuryMenswear MensFashion ContemporaryElegance ItalianStyle SlowLiving QuietLuxury LuxuryLifestyle TailoringExcellence SartorialCraftsmanship ModernMenswear FashionEditorial LuxuryFashion LuxuryMagazine MilanFashion TimelessStyle LuxeMagazineSwitzerland

Why the most sophisticated aesthetic trend of 2026 is no longer about changing your face but preserving your vitality For more than two decades, the beauty industry sold a simple promise: look younger. Fuller lips, sharper cheekbones, frozen foreheads, lifted jawlines. The signs of aesthetic intervention became increasingly visible, and for a while, visibility itself became a status symbol. Today, that era is quietly fading. The new luxury in beauty is no longer transformation. It is restoration. Across elite dermatology clinics, regenerative medicine centers, and luxury wellness retreats, a new aspiration is emerging: looking exceptionally well-rested, healthy, and radiant without anyone being able to identify why. The most desired compliment is no longer “Have you had something done?” It is: “You look amazing. Did you just come back from vacation?” This subtle shift reveals one of the most fascinating evolutions in modern luxury culture. The End of Visible Aesthetics The beauty ideal of the 2020s was often associated with enhancement. The beauty ideal of the mid-2020s is increasingly associated with invisibility. Leading aesthetic physicians report that patients are asking less for dramatic changes and more for improvements in skin quality, elasticity, hydration, and overall vitality. In other words, consumers no longer want a different face. They want a better version of the one they already have. This movement is partly a reaction to years of overfilled features and highly standardized beauty trends amplified by social media. What was once aspirational has, for many affluent consumers, become predictable. In luxury circles, exclusivity matters. And today, nothing feels more exclusive than looking naturally healthy. Why Skin Quality Has Become the Ultimate Status Symbol For decades, luxury beauty focused on products. Now it increasingly focuses on biological performance. Dermatologists often note that skin quality has become more important than facial structure itself. Smooth texture, even pigmentation, strong collagen production, and healthy barrier function communicate vitality more effectively than dramatic cosmetic alterations. This explains why treatments targeting regeneration rather than camouflage are attracting growing attention. The objective is no longer to conceal aging. The objective is to optimize how the skin functions. Research published in Regenerative Medicine describes regenerative aesthetics as one of the fastest-growing areas of aesthetic medicine, focusing on restoring tissue health rather than simply altering appearance. Exosomes, in particular, are being studied for their role in cellular communication, collagen production, and skin rejuvenation. The Rise of Exosomes and Regenerative Beauty Few words have generated as much excitement in luxury beauty circles recently as “exosomes.” Often described as cellular messengers, exosomes help cells communicate and coordinate repair processes throughout the body. Prestigious institutions including the Mayo Clinic have highlighted their potential in regenerative medicine and aesthetic applications, particularly for improving skin quality, elasticity, healing, and collagen stimulation. Yet what makes exosomes particularly interesting is not their promise of dramatic transformation It is precisely the opposite. The goal is subtle improvement. Better skin. Better healing. Better texture. Better glow. The most advanced patients are not seeking a new face. They are seeking biological optimization. Experts nevertheless urge caution. While the science is promising, researchers emphasize that clinical evidence is still developing and treatment protocols remain far from standardized. The Luxury of Sleep, Longevity, and Medical Wellness Perhaps the biggest beauty secret of the decade has nothing to do with beauty products at all. It is sleep. Luxury consumers are increasingly investing in longevity clinics, sleep diagnostics, hormone optimization, nutritional medicine, and preventive health programs. The reason is simple: modern science continues to demonstrate that visible beauty and biological health are deeply interconnected. A glowing complexion is increasingly viewed as the consequence of internal balance rather than external correction. This explains the rise of medical wellness a category that blends aesthetics, preventive medicine, recovery science, and longevity research. According to beauty and wellness analysts, the future of beauty will be defined less by cosmetic intervention and more by regenerative medicine, biotechnology, and age-management strategies that preserve vitality over time. The Most Expensive Beauty Is the One Nobody Notices Luxury has always evolved. There was a time when luxury meant displaying wealth. Today, true luxury often means displaying restraint. The same philosophy now applies to beauty. The most sophisticated faces in the room are no longer the most altered. They are the ones that appear effortlessly healthy. In 2026, the ultimate beauty statement is not looking younger than your age. It is looking so rested, vibrant, and naturally radiant that nobody can tell where genetics ends and modern science begins. LuxuryBeauty RegenerativeAesthetics SkinQuality Exosomes LongevityLifestyle MedicalWellness HealthyAging LuxuryWellness BeautyInnovation LuxeMagazineSwitzerland

Jack Armstrong: Collecting History Before History Decides In the world of high-end collecting, value rarely begins with a price tag. The most sought-after works of art are not simply acquired because they are aesthetically compelling; they become desirable because they embody a story, a moment in history, a cultural shift, or a personality whose significance extends beyond the canvas itself. The greatest collectors understand that by the time consensus has been reached, the most meaningful opportunities have often passed. Art history has repeatedly rewarded those capable of recognizing significance before the market fully acknowledges it. This reality makes the career of Jack Armstrong particularly fascinating. For more than four decades, Armstrong has occupied a singular position within contemporary American art. Unlike many artists who built their reputations through institutional pathways, gallery systems, or academic circles, Armstrong developed his career on the margins of convention, cultivating an identity rooted in independence, experimentation, and a relentless pursuit of originality. His journey, which began in Omaha, Nebraska, and led him to New York at the end of the 1970s, unfolded during one of the most influential cultural periods of the twentieth century. When Armstrong arrived in New York in 1979, the city was undergoing a profound artistic transformation. Andy Warhol had become one of the most recognizable figures in contemporary culture, Jean-Michel Basquiat was beginning his meteoric rise, and Keith Haring was redefining the relationship between public space and artistic expression. The worlds of art, music, fashion, celebrity, and commerce were colliding in ways that continue to influence contemporary culture today. It was within this remarkable environment that Armstrong developed both his artistic vision and the network of relationships that would become part of his personal mythology. What separates Armstrong from many of his contemporaries is not merely his proximity to influential cultural figures but his determination to create an artistic language that belonged entirely to him. In 1999, he introduced Cosmic X, short for Cosmic Extensionalism, a movement that sought to move beyond traditional abstraction and explore a more expansive visual vocabulary. Armstrong envisioned Cosmic X as more than a stylistic approach. It represented a philosophical framework through which color, movement, energy, emotion, and consciousness could coexist on the canvas. The resulting works are immediately recognizable for their intensity, dynamism, and refusal to conform to existing categories. One of the most intriguing aspects of Armstrong’s career is his relationship with rarity. At a time when many contemporary artists expanded production in response to growing demand, Armstrong chose a different path. The limited number of works associated with the Cosmic X period has contributed to a perception of scarcity that collectors often view as one of the defining characteristics of long-term value. In an art market where overproduction frequently dilutes exclusivity, Armstrong’s commitment to restraint has become an essential element of his narrative. Warhol Naked 2000 · 24 ′′ × 36 ′′ · ACRYLIC ON CANVAS $310 .000.000 Among the works most frequently associated with his legacy is Warhol Naked, a painting that occupies a unique place within his body of work. More than a tribute to Andy Warhol, the piece can be interpreted as a dialogue with one of the most influential artistic figures of the twentieth century. Rather than merely reproducing the image of a cultural icon, Armstrong sought to engage with the deeper complexities of Warhol’s identity, exploring the tension between public persona and private individual. The painting has become emblematic of Armstrong’s broader artistic ambition: to engage with cultural history while simultaneously asserting his own place within it. Armstrong’s story is also inseparable from the extraordinary personalities who shaped the creative landscape of his era. Throughout the years, his name has been associated with artists, musicians, actors, collectors, and public figures whose influence extended far beyond their respective disciplines. While celebrity associations alone do not define artistic significance, they provide important context for understanding the cultural environment in which Armstrong’s career developed. For collectors, provenance is never limited to ownership records; it also encompasses the historical and social ecosystem surrounding the artist. Yet perhaps the most compelling aspect of Jack Armstrong’s story lies in the fact that it remains unfinished. Unlike many artists whose reputations are evaluated exclusively through the lens of history, Armstrong occupies the rare position of being both an established figure and an active participant in the continuing evolution of his own legacy. Collectors are therefore not simply looking backward when they engage with his work. They are participating in an ongoing narrative whose final chapter has yet to be written. History has always demonstrated a tendency to validate artists long after visionaries recognized their significance. The market follows, institutions follow, and eventually the broader public follows as well. By the time that process is complete, however, the opportunity for discovery has largely disappeared. This is why sophisticated collectors have always focused less on consensus and more on foresight. Whether Jack Armstrong ultimately occupies a central position within the broader history of contemporary art will be determined by future generations. History invariably delivers its verdict. The more relevant question for today’s collectors is whether they possess the ability to recognize the importance of an artist while that history is still unfolding. The answer to that question has often separated ordinary acquisitions from extraordinary ones. In that respect, Jack Armstrong represents more than an artist. He represents a proposition that has fascinated collectors for centuries: the possibility of collecting history before history decides. Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland JackArmstrong WarholNaked CosmicX TheLastWizardOfArt ContemporaryArt ArtCollectors LuxuryArt WarholLegacy BlueChipArt CollectingHistory LuxeMagazineSwitzerland

Expert Perspective Luxury is facing a deeper valuation challenge. For decades, luxury has been defined by rarity, exclusivity, craftsmanship and desire. These qualities remain fundamental. Yet in a century shaped by climate pressure, resource scarcity, technological disruption and growing demands for accountability, a new question is emerging: can luxury truly be exceptional if it fails to protect the very foundations upon which it depends? For João Maria Botelho, this is precisely where sustainability and luxury converge not as opposing forces, but as a natural evolution of value itself. A Portuguese jurist specialising in sustainability, governance and European regulation, Botelho believes that sustainability is becoming one of the defining measures of long-term value. Far from being a marketing exercise or a corporate obligation, it represents a strategic question of leadership, resilience and trust. “Luxury has always been about value,” he says. “The question is whether we are still able to define value properly. If something is beautiful but destroys the conditions that make beauty possible, its value is incomplete.” This perspective is gaining relevance across the luxury industry as brands face increasing scrutiny from consumers, investors and regulators alike. Heritage, craftsmanship and excellence remain powerful assets, but they can no longer be disconnected from responsibility. A house that celebrates artisanal savoir-faire cannot ignore the origin of its materials. A brand built around timelessness cannot remain indifferent to environmental degradation. And a company that prides itself on exceptional standards must be prepared to account for the social and ecological impact embedded within its value chain. For Botelho, sustainability should not be viewed as a limitation on luxury, but as an opportunity to reinforce its legitimacy. True luxury, he argues, is no longer defined by excess. It is defined by precision. It is found in traceability, durability, repairability, transparency and respect for natural limits. It is reflected in products, experiences and institutions capable of retaining their value long after trends have faded. This conviction has shaped much of his work across sustainability, governance and public policy. Alongside his legal practice, Botelho has become increasingly engaged in initiatives that help prepare future leaders to navigate a world shaped by climate transition, innovation and regulatory change. Among these initiatives is Generation Resonance, a platform created in the context of COP28 in Dubai to connect and empower young leaders across the Portuguese-speaking world. The project focuses on governance, climate diplomacy, innovation and the future of Europe, reflecting his belief that leadership requires more than ambition it requires a deep understanding of institutions, regulation and long-term decision-making. His commitment to advancing sustainability has also extended into academia and public debate. In 2025, he coordinated Estudos sobre ESG - Desafios Atuais e Futuros, published by Almedina and recognised as Portugal’s first academic handbook dedicated to ESG. The publication examines environmental, social and governance issues through legal, financial and strategic lenses, reinforcing the growing importance of ESG principles within modern business and investment frameworks. The work was later presented in Monaco, including in connection with the Prince Albert II of Monaco Foundation, further highlighting the increasingly close relationship between sustainability, responsible investment and long-term value creation. These themes also formed the basis of Botelho’s TEDxLisboa 2026 talk, The Hidden Bill, in which he explored how many products and services appear inexpensive only because part of their true cost is transferred elsewhere to ecosystems, communities or future generations. For the luxury sector, this idea carries particular significance. Luxury possesses the visibility, influence and cultural authority to lead the transition toward more responsible models of growth. Yet doing so will require a delicate balance: embracing transparency without losing mystery, pursuing innovation without abandoning heritage, and creating value without ignoring environmental realities. Botelho’s central message is clear. Sustainability is becoming the ultimate luxury because it safeguards the very qualities that make luxury meaningful in the first place. Beauty, rarity, craftsmanship, trust and permanence cannot flourish in a world that systematically erodes the resources upon which they depend. The future of luxury will not be defined solely by what it creates, but by what it chooses to preserve. About João Maria Botelho João Maria Botelho is a Portuguese jurist working at the intersection of sustainability, governance, European regulation and corporate law. He works at a leading international law firm and is the founder of Generation Resonance, an initiative launched following COP28 to empower emerging leaders across the Portuguese-speaking world. Recognised by Forbes Portugal’s 30 Under 30 list for Sustainability and Social Innovation in 2024, he is also a European Climate Pact Ambassador, co-founder of Fora do Lugar, coordinator of Estudos sobre ESG – Desafios Atuais e Futuros, and a regular speaker on climate governance, sustainable finance, innovation, artificial intelligence, strategic sectors and the future of Europe. Patricia Holdener Editor - In - Chief Luxe Magazine Switzerland

BURBERRY ARRIVES AT HÔTEL BELLES RIVES FOR AN UNFORGETTABLE SUMMER ON THE FRENCH RIVIERA Luxury fashion house Burberry brings its unmistakable British heritage to the Côte d’Azur through an exclusive summer takeover of Hôtel Belles Rives, its iconic beach club and legendary terraces, available through September 30, 2026. ANTIBES, FRANCE – May 12, 2026 – This summer, Burberry and Hôtel Belles Rives unite to create an exceptional Riviera experience where British elegance meets Mediterranean glamour. Set against the sparkling waters of Cap d’Antibes, the collaboration transforms one of the French Riviera’s most storied addresses into a destination infused with Burberry’s timeless spirit of adventure. A celebrated summer retreat, Hôtel Belles Rives has long been associated with the artistic and literary figures who shaped the early twentieth century, including Ernest Hemingway and Gertrude Stein. The property is perhaps best known as the former home of F. Scott Fitzgerald, where the acclaimed author began writing Tender Is the Night (1934), a novel whose protagonist notably wears a Burberry coat. Burberry’s connection to the outdoors and life by the water dates back to its founding. Thomas Burberry built the brand on innovation designed to embrace the elements, and throughout the first half of the twentieth century, the House created specialist garments and sailing attire for those spending time on or near the water. This legacy continues with the Burberry Summer 2026 collection, featuring signature check swimwear and coastal-inspired motifs influenced by the brand’s enduring spirit of exploration. For the season, Burberry reimagines the hotel’s distinctive Art Deco glamour through its own creative lens. The House’s iconic check has been redesigned in Hôtel Belles Rives’ signature blue, creating a bespoke visual identity that appears throughout the property. From elegant interiors to the hotel’s original 1920s elevator, the motif brings a refined sense of summer sophistication. Custom branding also extends to the private jetty and the entrances of the beach club. Guests are invited to enjoy exclusive Burberry ice creams on the hotel’s renowned terrace or take in panoramic Riviera sunsets from the Fitzgerald Bar terrace. Throughout the summer, a curated programme of Burberry experiences will also be available, including water skiing, a sport believed to have originated in the bay. To learn more or make a reservation, please visit bellesrives.com. Hôtel Belles Rives is located at 33 Boulevard Édouard Baudoin, Antibes, France. Burberry x Hôtel Belles Rives ABOUT HÔTEL BELLES RIVES GROUP Overlooking the turquoise waters of the Mediterranean, Hôtel Belles Rives is one of the French Riviera’s most iconic Art Deco landmarks. Once home to F. Scott Fitzgerald, where he wrote Tender Is the Night, the property preserves the carefree elegance of a golden era while embracing contemporary luxury through its 43 recently renovated rooms and suites. Guests can discover Mediterranean fine dining at La Passagère, the hotel’s Michelin-starred restaurant led by Michelin-starred Chef Aurélien Véquaud. The recently renovated Fitzgerald Bar, named in honour of the property’s former resident, offers relaxed lunches and timeless cocktails in an elegant setting. The hotel’s private beach is home to Belles Rives Beach Restaurant, a watersports club and a private jetty where the hotel’s boat is moored. Guests can further elevate their stay with innovative treatments from prestigious Swiss skincare house Valmont at the Valmont Beauty Corner. Burberry x Hôtel Belles Rives ABOUT BURBERRY Burberry is a global luxury fashion brand with a rich British heritage. Founded in 1856 by Thomas Burberry, the company revolutionised outerwear through the invention of gabardine, the weatherproof fabric used in its iconic trench coats. Headquartered in London and under the creative direction of Daniel Lee, Burberry continues to define modern British luxury through its collections of womenswear, menswear and childrenswear, alongside accessories and beauty products. Patricia Holdener Editor-In-Chief Luxe Magazine Switzerland BurberryxHotelBellesRives FrenchRiviera Antibes CotedAzur LuxuryTravel LuxuryHospitality BeachClub SummerOnTheRiviera RivieraLifestyle LuxuryDestination ArtDecoHotel MediterraneanEscape BurberrySummer2026 LuxuryExperience CapDAntibes TravelInStyle LuxuryLifestyle HospitalityNews LuxuryPartnership