David Beckham Brings TUDOR’s ‘Born To Dare’ Spirit to Zürich
- Luxe magazine Switzerland
- Jun 24
- 2 min read
David Beckham Brings TUDOR’s ‘Born To Dare’ Spirit to Zürich
ZÜRICH, 19 June 2025 In the refined stillness of Zürich’s historic centre, a touch of boldness rippled through the city this week. TUDOR, the Swiss watchmaker known for its daring soul and uncompromising craftsmanship, welcomed global brand ambassador David Beckham for a rare and meaningful appearance.
More than just a celebrity visit, Beckham’s presence reaffirmed an evolving story of shared values between the football icon and the storied watch brand a story rooted in precision, authenticity, and resilience. No stranger to Switzerland, Beckham has previously journeyed to Le Locle, the birthplace of TUDOR Manufacture, and to Geneva, further cementing his relationship with the brand’s heritage.
In a surprise moment earlier that day, Beckham stopped by TUDOR’s boutique on Bahnhofstrasse a symbolic gesture that resonated with the vibrant pulse of Zurich’s watchmaking community. The day’s crescendo arrived at Kraftwerk Zürich, a former power plant reborn as a dynamic cultural venue. With its raw architecture and creative energy, it offered the ideal setting to echo TUDOR’s ‘Born To Dare’ mantra. In this intimate environment, Beckham connected with invited guests, reflecting not only on his journey from world-class athlete to global style icon, but also on the values that have shaped his enduring partnership with the brand.
The evening served as a celebration of more than a brand partnership it honoured a shared pursuit of excellence. Beckham’s continued collaboration with TUDOR reflects the brand’s uncompromising spirit: daring, disciplined, and deeply rooted in craft. This encounter added yet another meaningful chapter to TUDOR’s narrative one that bridges heritage and modernity, precision and personality, adventure and elegance.
About TUDOR
Founded in 1926 by Hans Wilsdorf, the visionary behind Rolex, TUDOR was created with a clear purpose: to offer timepieces with all the reliability and refinement of a Rolex, but at a more accessible price point. Over the decades, TUDOR watches have earned a reputation for toughness and reliability, becoming the tool of choice for bold explorers, divers, and adventurers.
Today, the brand’s iconic lines including the Black Bay, Pelagos, 1926, and TUDOR Royal continue to set standards in the world of mechanical watchmaking. Since 2015, TUDOR has also developed its own in-house calibres, pushing the boundaries of performance and innovation.
Born To Dare
In 2017, TUDOR launched its global Born To Dare campaign a rallying call for those who challenge conventions and seek to leave a mark. This motto speaks to the spirit of the brand and to the people who wear it: fearless, driven, and committed to the extraordinary. It is this very spirit that lives on through ambassadors like David Beckham, and in every watch that bears the TUDOR name.
HOLDENER PATRICIA
Editor In Chief
Luxe Magazine Switzerland
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