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BYD Group Makes a Landmark Statement at Goodwood with Eight Global and UK Premieres From the world debut of the DENZA Z to the European arrival of YANGWANG and the UK launch of key BYD models, the world’s leading NEV manufacturer showcases its most ambitious presence ever at the Goodwood Festival of Speed. BYD Group Makes a Landmark Statement at Goodwood with Eight Global and UK Premieres Baar, Switzerland – July 8, 2026 – BYD Group, the world’s leading New Energy Vehicle (NE

Paris Haute Couture Week During Paris Haute Couture Week, Tony Ward unveiled his Fall/Winter 2026/27 Couture collection, Whispers of the Dunes, on July 6, 2026, at the historic Réfectoire des Cordeliers. The iconic venue was transformed into an immersive desert landscape, where sculptural dunes and flowing seating arrangements recreated the ever-changing contours of the sand. Models moved with graceful, unhurried precision, echoing the rhythm of the wind as it shapes the dese

Luxury has always been a reflection of society’s deepest aspirations. But in 2026, the industry is facing a defining moment: the question is no longer how to attract more consumers, but how to create deeper meaning for the consumers who truly matter. Luxe Magazine Switzerland was honoured to attend the Press Conference of the 12th edition of the True-Luxury Global Consumer Insights 2026 report, jointly presented by Boston Consulting Group (BCG) and Altagamma. The study, based

Pablo Picasso, The Painter and His Model, 1963. © Succession Picasso. Photo: Centre Pompidou With 90,000 visitors, landmark sales, and an exceptional international turnout, Art Basel 2026 closed in Basel as one of the most influential editions in the fair’s history, reaffirming its role as the defining annual event of the global art market. For one week, Basel once again became the epicenter of the international art world. Bringing together 290 galleries from 43 countries and

ART BASEL, Switzerland Every June, the international art world converges on a small Swiss city that temporarily becomes the center of a multi-billion-dollar industry. Art Basel, widely regarded as the world’s most influential contemporary art fair, has opened its 2026 edition, bringing together leading galleries, collectors, museum directors, curators, and artists from across the globe. More than a commercial event, Art Basel remains the definitive benchmark of the global ar

Lewis Hamilton claimed a historic victory at the Formula One Barcelona-Catalunya Grand Prix, securing his first Grand Prix win with Ferrari and reigniting the 2026 Formula 1 World Championship battle. In front of a passionate crowd at Circuit de Barcelona-Catalunya, the seven-time world champion delivered a masterclass in race management, strategy, and resilience, ending a 686-day wait for a Formula 1 victory and writing a new chapter in Ferrari’s modern history. For months,

The Highest Indoor and Outdoor Observation Deck in the Western Hemisphere Introduces Seven New Immersive Environments Including New York’s Largest Kaleidoscope NEW YORK, June 2026 Tickets are now on sale for the next evolution of Edge NYC, the highest indoor and outdoor observation deck in the Western Hemisphere. Opening on June 11, 2026, the landmark destination at Hudson Yards will debut an entirely new permanent indoor immersive experience designed to transform the visitor

Editorial concept image inspired by the announced Gucci x Alpine Formula 1 partnership. Inside the Gucci x Alpine Partnership and the Billion-Dollar Transformation of Formula 1 For decades, Formula 1 was defined by engineering supremacy, tobacco sponsorships, and elite motorsport culture. Luxury fashion existed nearby on Monaco yachts, in paddock VIP lounges, and around celebrity after-parties but rarely at the center of the sport itself. That era is officially over. With th

●A project where performance, innovation and design converge ● Giallo Fly color and inspirations from Hypercar and iconic models ● An exhibition at the Ferrari Flagship Store and the lighthouse-installation on the HIGHLINE Milano terrace in front of Piazza del Duomo Maranello, 21 April, 2026 - On the occasion of Milan Design Week, Ferrari Hypersail reveals the livery of its 100-foot flying ocean monohull: innovation, aerodynamics and design research define a new frontier in o

Each spring, Geneva becomes the undisputed capital of time. With the closing of Watches and Wonders Geneva 2026, the industry once again demonstrated why this event stands as the most influential gathering in modern horology. Bringing together leading maisons, independent creators, and global media, the fair offered a comprehensive panorama of the sector’s current direction where innovation is no longer about disruption, but about refinement, purpose, and identity. Held at Pa

The 79th edition of the Festival de Cannes officially opened on May 12, 2026, reaffirming its status as the world’s most prestigious international film festival and the ultimate meeting point between cinema, luxury, fashion and global culture. This year’s festival immediately captured international attention with a more refined artistic direction, a renewed focus on auteur cinema and the strong presence of globally influential filmmakers and actors arriving on the legendary C

At first glance, the Met Gala 2026 delivered what it always promises: spectacle, celebrity, and couture at its most theatrical. But beneath the surface, something more calculated unfolded. This year was not about who wore the most extravagant look. It was about who controlled the narrative. And in that regard, the convergence between Beyoncé and Olivier Rousteing stands as one of the most sophisticated strategic plays the fashion industry has seen in recent years. The Met Gal

SEASE Serves Timeless Style with a Tennis Twist at Milan Fashion Week With the debut of its Tennis_KIT capsule and a striking transformation of Portrait Milano, SEASE makes an elegant statement blending sport and style. Milan, June 21, 2025 As Milan Fashion Week Men’s unfolds, Italian lifestyle brand SEASE steps confidently into the spotlight with the launch of its Tennis_KIT capsule collection an elegant tribute to the timeless spirit of tennis. The brand has converted t

2025 Genesis Electrified G80 Long Wheelbase: Stretching the Limits of Electric Luxury Genesis has unveiled its latest statement in refined electrification: the Electrified G80 Long Wheelbase, making its debut in Switzerland. As the name suggests, this is no ordinary luxury sedan. It’s a flagship built to elevate comfort, craftsmanship, and capability marrying executive space with EV innovation and Korean savoir-faire. Elegance Extended At 5,135 mm in length and riding on a 3,

Cannes 2025: A Dazzling Opening Blends Glamour with Political Statements The 78th Cannes Film Festival commenced on May 13, 2025, in the picturesque French Riviera, showcasing a fusion of cinematic excellence, star-studded appearances, and poignant political discourse. A Star-Studded Red Carpet The festival’s opening night was graced by Hollywood luminaries, with the premiere of Mission: Impossible The Final Reckoning drawing significant attention. Tom Cruise made an unexpec

On 7 May 2025, The Italian Sea Group unveiled Metamorphosis, a 72 metre superyacht entirely designed by Giorgio Armani, at its Marina di Carrara facility in Italy. This launch marks the first of two bespoke vessels born from the collaboration between the renowned fashion designer and the esteemed shipyard. Metamorphosis is set to make its official debut at the Monaco Yacht Show in September 2025. A Fusion of Fashion and Maritime Engineering Metamorphosis represents a harmonio

BYD Officially Enters the Swiss Market with a Spectacular Launch Event Zurich, April 1, 2025 BYD, the world’s leading manufacturer of New Energy Vehicles (NEVs), has officially launched in Switzerland with a high-profile event at the Umwelt Arena in Spreitenbach. The event showcased BYD’s innovative technology and its commitment to sustainable mobility, marking an important milestone in the brand’s European expansion. A Grand Introduction to BYD’s Visio The launch event, held

Watches and Wonders Geneva 2025: The Ultimate Watchmaking Event Returns A Grand Celebration of Horology in Geneva Every year, Watches and Wonders Geneva stands as the pinnacle event in the world of haute horlogerie, bringing together legendary watchmakers, independent artisans, and passionate enthusiasts. In 2025, the prestigious event returns with its largest edition yet, featuring 60 exhibiting brands and an expanded program dedicated to the art, innovation, and future of w

40 Years of Elegance and Thrills: Snow Polo World Cup St. Moritz 2025 The Snow Polo World Cup St. Moritz 2025 marked the 40th anniversary of a truly unique sporting event, blending the sophistication of polo with the breathtaking beauty of the Swiss Alps. Held from January 24 to 26, this milestone tournament brought together the best international players, high-goal teams, and an audience of enthusiasts and dignitaries. The frozen surface of Lake St. Moritz became a stage for

Monaco’s Most Prestigious Gastronomy Event of the Year: A Culinary Masterpiece at Hôtel de Paris This year, the renowned Festival des Étoilés Monte-Carlo took center stage at the legendary Hôtel de Paris, Monaco. Held in late September 2024, the event gathered some of the world’s most illustrious Michelin-starred chefs, transforming the venue into a showcase of haute cuisine and culinary artistry. This luxurious festival has grown to become one of the most important gastrono