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At the Swiss National Museum, a new chapter in Zurich’s creative landscape began with an evening devoted to fashion, luxury, talent and meaningful connections. Zurich, Switzerland 24 August 2026 On 15 August 2026, more than 500 guests gathered beneath the historic setting of the Swiss National Museum for the inaugural edition of TIMELESS Zürich a new platform created by FOTOGEN to bring together fashion, luxury, creativity, business and an exceptional community of established

DENZA Enters Switzerland with Four New Models On August 26, 2026, DENZA officially entered the Swiss market with an exclusive launch event at The Dolder Grand in Zurich. The premium automotive brand, part of BYD, presented a four-model range designed to bring its technology-focused approach to Switzerland: the DENZA Z9GT, DENZA D9, DENZA Z and BAO 5. But while the entire range represents an important step in BYD’s European premium strategy, there was one car that inevitably c

More Than 100 Rare Objects Reveal the Creative Mind Behind David Bowie’s Most Iconic Work David Bowie was never simply a musician. He was an artist in constant motion reinventing his image, sound, characters and visual language while continually looking towards what might come next. Now, for the first time on this scale outside London, audiences across the UK will be able to see that creative process up close. From November 2026, the Victoria and Albert Museum (V&A) will tak

From 20 to 23 August, the Hublot Polo Gold Cup brings international polo, equestrian excellence and the unmistakable sophistication of Gstaad to the heart of the Swiss Alps. There are few places in Switzerland where sporting tradition, international glamour and an extraordinary landscape converge quite so naturally as Gstaad. Each summer, the village welcomes an event that has become inseparable from its identity: the Hublot Polo Gold Cup Gstaad, a tournament where elite eque

Every July, the EFG Swiss Open Gstaad transforms one of Switzerland’s most exclusive alpine destinations into the beating heart of international tennis. Here, the sport extends beyond the court, becoming part of the village’s lifestyle, where world-class competition unfolds against a backdrop of charming chalets and breathtaking mountain scenery. Tennis is a sport of strength and precision, of endurance and mental resilience, it tends to be best appreciated by those in the kn

Where Swiss Haute Horlogerie Meets the Timeless Legacy of Japan Roger Dubuis once again demonstrates its fearless approach to haute horlogerie with the unveiling of the Excalibur The Kabuto Legacy, an exceptional limited-edition timepiece that celebrates one of the most defining moments in Japanese history. Inspired by the unification of Japan during the 17th century, this remarkable creation transforms historical symbolism into an extraordinary expression of contemporary wat

For a second consecutive year, Aperol returned to the iconic Paléo Festival in Nyon, reaffirming its place as one of the summer’s most vibrant lifestyle destinations. Set against the backdrop of Switzerland’s largest open-air music festival, the Italian aperitif brand once again infused the event with its unmistakable orange identity, celebrating music, conviviality, and the timeless art of Italian living. From July 21 to 26, more than 250,000 festivalgoers gathered in Nyon f

@frederic.monceau The Geneva-based independent jewellery Maison unveiled its new Signature Collections alongside the PHOENIX pendant, UNBREAKABLE creations and exceptional High Jewellery pieces during one of Geneva’s leading fashion events. Geneva, July 2026 During Geneva Fashion Night 2026, organised by Cyrus Models at the Hôtel-Restaurant du Parc des Eaux-Vives, independent Swiss jewellery Maison ELKE BERR unveiled its highly anticipated Paul Pogba Signature Collection and

BYD Group Makes a Landmark Statement at Goodwood with Eight Global and UK Premieres From the world debut of the DENZA Z to the European arrival of YANGWANG and the UK launch of key BYD models, the world’s leading NEV manufacturer showcases its most ambitious presence ever at the Goodwood Festival of Speed. Baar, Switzerland July 8, 2026 BYD Group, the world’s leading New Energy Vehicle (NEV) manufacturer, is set to make one of the strongest statements of this year’s Goodwoo

Arles, France As part of the 57th Rencontres d’Arles, one of the world’s most prestigious photography festivals, Charlotte Gainsbourg presents 5bis, her very first photography exhibition. Supported by Saint Laurent by Anthony Vaccarello and Maja Hoffmann, and curated by Matthieu Humery, this deeply personal project offers an unprecedented artistic immersion into the iconic 1810 family home at 5 bis rue de Verneuil, Paris. On view at La Galerie du Cloître in Arles from 6 July

Paris Haute Couture Week During Paris Haute Couture Week, Tony Ward unveiled his Fall/Winter 2026/27 Couture collection, Whispers of the Dunes, on July 6, 2026, at the historic Réfectoire des Cordeliers. The iconic venue was transformed into an immersive desert landscape, where sculptural dunes and flowing seating arrangements recreated the ever-changing contours of the sand. Models moved with graceful, unhurried precision, echoing the rhythm of the wind as it shapes the dese

Luxury has always been a reflection of society’s deepest aspirations. But in 2026, the industry is facing a defining moment: the question is no longer how to attract more consumers, but how to create deeper meaning for the consumers who truly matter. Luxe Magazine Switzerland was honoured to attend the Press Conference of the 12th edition of the True-Luxury Global Consumer Insights 2026 report, jointly presented by Boston Consulting Group (BCG) and Altagamma. The study, based

Pablo Picasso, The Painter and His Model, 1963. © Succession Picasso. Photo: Centre Pompidou With 90,000 visitors, landmark sales, and an exceptional international turnout, Art Basel 2026 closed in Basel as one of the most influential editions in the fair’s history, reaffirming its role as the defining annual event of the global art market. For one week, Basel once again became the epicenter of the international art world. Bringing together 290 galleries from 43 countries and

ART BASEL, Switzerland Every June, the international art world converges on a small Swiss city that temporarily becomes the center of a multi-billion-dollar industry. Art Basel, widely regarded as the world’s most influential contemporary art fair, has opened its 2026 edition, bringing together leading galleries, collectors, museum directors, curators, and artists from across the globe. More than a commercial event, Art Basel remains the definitive benchmark of the global ar

Lewis Hamilton claimed a historic victory at the Formula One Barcelona-Catalunya Grand Prix, securing his first Grand Prix win with Ferrari and reigniting the 2026 Formula 1 World Championship battle. In front of a passionate crowd at Circuit de Barcelona-Catalunya, the seven-time world champion delivered a masterclass in race management, strategy, and resilience, ending a 686-day wait for a Formula 1 victory and writing a new chapter in Ferrari’s modern history. For months,

The Highest Indoor and Outdoor Observation Deck in the Western Hemisphere Introduces Seven New Immersive Environments Including New York’s Largest Kaleidoscope NEW YORK, June 2026 Tickets are now on sale for the next evolution of Edge NYC, the highest indoor and outdoor observation deck in the Western Hemisphere. Opening on June 11, 2026, the landmark destination at Hudson Yards will debut an entirely new permanent indoor immersive experience designed to transform the visitor

Editorial concept image inspired by the announced Gucci x Alpine Formula 1 partnership. Inside the Gucci x Alpine Partnership and the Billion-Dollar Transformation of Formula 1 For decades, Formula 1 was defined by engineering supremacy, tobacco sponsorships, and elite motorsport culture. Luxury fashion existed nearby on Monaco yachts, in paddock VIP lounges, and around celebrity after-parties but rarely at the center of the sport itself. That era is officially over. With th

●A project where performance, innovation and design converge ● Giallo Fly color and inspirations from Hypercar and iconic models ● An exhibition at the Ferrari Flagship Store and the lighthouse-installation on the HIGHLINE Milano terrace in front of Piazza del Duomo Maranello, 21 April, 2026 - On the occasion of Milan Design Week, Ferrari Hypersail reveals the livery of its 100-foot flying ocean monohull: innovation, aerodynamics and design research define a new frontier in o

Each spring, Geneva becomes the undisputed capital of time. With the closing of Watches and Wonders Geneva 2026, the industry once again demonstrated why this event stands as the most influential gathering in modern horology. Bringing together leading maisons, independent creators, and global media, the fair offered a comprehensive panorama of the sector’s current direction where innovation is no longer about disruption, but about refinement, purpose, and identity. Held at Pa

The 79th edition of the Festival de Cannes officially opened on May 12, 2026, reaffirming its status as the world’s most prestigious international film festival and the ultimate meeting point between cinema, luxury, fashion and global culture. This year’s festival immediately captured international attention with a more refined artistic direction, a renewed focus on auteur cinema and the strong presence of globally influential filmmakers and actors arriving on the legendary C