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Tiffany & Co. Welcomes Amanda Seyfried as House Ambassador for Its 2026 Holiday Campaign, “Love Is a Gift”
With “You & Me,” the iconic New York jeweler transforms a cherished holiday ornament into a poignant story of family, memory and the enduring beauty of heirlooms. Some gifts are treasured for their beauty. Others become inseparable from the memories they carry. For the 2026 holiday season, Tiffany & Co. brings these two worlds together in “You & Me,” a cinematic story that celebrates the emotional power of giving, while introducing actress Amanda Seyfried as the House’s newes
il y a 3 heures5 min de lecture


Cartier’s Wild Side: Inside the Maison’s Extraordinary World of High Jewellery Animals
From sculptural tigers and crocodiles to the iconic Panthère de Cartier, the French Maison transforms the animal kingdom into an extraordinary expression of colour, craftsmanship and untamed elegance. Featuring Scottish actress Tilda Swinton, Cartier’s latest jewellery creations celebrate a century-long fascination with wildlife, precious materials and the art of bringing nature to life. Wild by Nature: Cartier’s Enduring Fascination with the Animal Kingdom At Cartier, the an
12 oct.11 min de lecture


Audemars Piguet Takes the Royal Oak Into High Jewellery
The Swiss watchmaker is extending its most recognisable design language beyond the timepiece with Royal Oak Joaillerie, a 19-piece collection inspired by the geometry of the iconic watch and the landscapes of the Vallée de Joux. For more than five decades, the Royal Oak has existed at the intersection of watchmaking, design and jewellery. Now, Audemars Piguet is taking that relationship one step further. © 2026 Audemars Piguet On October 2, 2026, the Le Brassus manufacture un
4 oct.3 min de lecture


The Cartier Cheich: From Dakar’s Desert to a $3.4 Million Auction Record
There are watches that are designed to tell time, and there are watches that seem to carry an entire era inside their case. The Cartier Cheich belongs to the second category. On September 18, 2026, at Sotheby’s Hong Kong, a unique white-gold Cartier Cheich sold for HK$26.52 million, including fees approximately US$3.4 million. The result established a new auction record for a Cartier wristwatch, according to Sotheby’s and multiple specialist watch publications. The bidding l
29 sept.3 min de lecture


Vacheron Constantin Métiers d’Art Tribute to the Animal Kingdom: Where Haute Horlogerie Meets the Extraordinary
Six artists, six extraordinary crafts and six miniature worlds of wildlife redefine the possibilities of Métiers d’Art watchmaking There are moments when a watch becomes more than a timepiece. In Vacheron Constantin’s Métiers d’Art Tribute to the Animal Kingdom, the dial becomes precisely that: a miniature stage on which craftsmanship, nature and Haute Horlogerie converge. The Maison presents six concept watches created within its “One of Not Many Crafts Programme,” an initia
22 sept.13 min de lecture


A transparent creature suspended between glass
Simone Crestani Glassoctopus A transparent creature suspended between glass and time In Glassoctopus, Simone Crestani transforms transparent glass into a miniature underwater vision. Rising just 3.5 millimetres above a hand-guilloché gold dial coated in deep blue, the octopus appears to float within an imaginary nocturnal ocean. The sculpture required an entirely new technique. Tiny glass rods were melted and shaped piece by piece with tungsten tools, while every tentacle and
19 sept.2 min de lecture


Vacheron Constantin: Gold, Paper and Wood Reimagined on the Watch Dial
Laura Baverstock Tigerbroidery Gold embroidery captures the movement of a tiger A tiger in honey and tangerine hues prowls through a richly embroidered jungle in Tigerbroidery, Laura Baverstock’s interpretation of gold embroidery at miniature scale. The animal is created from 9-karat yellow and white gold embroidery wires, while specially developed ceramic-coated black wires form its stripes. The surrounding landscape is embroidered onto bespoke green silk, with grasses rende
19 sept.2 min de lecture


Paper becomes sculpture in a monochromatic vision
Marianne Guély Papercroc Paper becomes sculpture in a monochromatic vision In Papercroc, Marianne Guély transforms white cotton paper into a miniature sculptural landscape. An all-white crocodile moves through apparently snow-covered vegetation, its three-dimensional form created from sheets of 250- and 300-gram paper through embossing, laser cutting and hand assembly. The composition measures only three millimetres in height. Specially developed brass matrices, heated to bet
19 sept.2 min de lecture


When origami learns to move like a manta ray
Anya Midori Oraygami When origami learns to move like a manta ray For Oraygami, Anya Midori brings a school of miniature manta rays into an imagined underwater universe. Each creature measures between five and ten millimetres and is folded from hand-coloured Japanese paper before being mounted on fine brass stems. The deep-blue hand-guilloché dial and a moiré effect on the crystal reinforce the sensation of shifting light beneath the ocean. The project required a completely n
19 sept.2 min de lecture


The Artisans Behind Vacheron Constantin’s Métiers d’Art Tribute to the Animal Kingdom
Julien Vermeulen Feathersnake Featherwork reduced to the rhythm of a heartbeat The serpent at the centre of Feathersnake is constructed from more than 200 tiny pieces derived from seven rare Lophophore feathers. Rising only three millimetres from the dial, its blue-green plumage creates the illusion of living scales, while goose feathers form the surrounding vegetation. The extreme scale required the development of a custom micro-scalpel and a modified sewing needle for apply
19 sept.2 min de lecture


Tiffany Timer: A New Chapter in the House’s 160-Year Watchmaking Legacy
There is a particular irony in the way Tiffany & Co. measures time. A House celebrated around the world for jewellery and design is also approaching a remarkable anniversary in a field that is less immediately associated with its name, yet deeply embedded in its history: watchmaking. In 2026, Tiffany & Co. marks 160 years since the introduction of its first chronograph, an occasion now celebrated through two limited editions of the Tiffany Timer. The second edition, introduce
15 sept.5 min de lecture


Baume & Mercier Hampton M0A10862: A Diamond-Set Evening Watch with Art Deco Elegance
Baume & Mercier expands the language of its iconic rectangular Hampton collection with the Hampton XS M0A10862, a diamond-set interpretation designed as an elegant expression of evening watchmaking. Defined by its compact proportions, stepped black dial and 28 brilliant-cut diamonds, the timepiece brings a new dimension to the Maison’s distinctive Art Deco-inspired design. The Hampton M0A10862: An Evening Expression in Diamonds The Hampton M0A10862 presents one of the most re
31 août4 min de lecture


Roger Dubuis Unveils a New Luxury Watch Lounge in Geneva’s Iconic Molard Square
Roger Dubuis Returns to Its Geneva Roots with a New Conceptual Lounge In the heart of Geneva, where Swiss watchmaking has been shaped by centuries of craftsmanship, Roger Dubuis is opening a new chapter. On the iconic Place du Molard, in the city where the Maison has called home for three decades, the new Roger Dubuis Lounge invites visitors into a world where haute horlogerie, design and hospitality meet. The opening is particularly symbolic as Roger Dubuis celebrates its 30
12 août3 min de lecture


Chopard Unveils the New Mille Miglia Classic Chronograph Raticosa: A Timeless Tribute to Italy’s Most Legendary Racing Pass
Discover the new Chopard Mille Miglia Classic Chronograph Raticosa, a luxury chronograph celebrating the iconic Raticosa Pass and Chopard’s enduring partnership with the Mille Miglia. Chopard Celebrates the Spirit of the Mille Miglia with the New Classic Chronograph Raticosa Luxury watchmaker Chopard continues its celebrated relationship with the legendary Mille Miglia by unveiling the new Mille Miglia Classic Chronograph Raticosa, an exceptional timepiece inspired by one of
2 août4 min de lecture


Beyond Complications: How H. Moser & Cie. Reimagines the Chronograph for the Modern Collector
In contemporary haute horlogerie, technical innovation is often measured by the number of complications a watch can accommodate. More functions, more displays and increasingly sophisticated mechanics have become the industry’s traditional language of progress. H. Moser & Cie., however, continues to challenge that narrative. With the introduction of the Endeavour Flyback Chronograph Dual Time Date, the independent Swiss Manufacture once again demonstrates that genuine innovati
2 juil.3 min de lecture


Inside the New Issue of Luxe Magazine Switzerland
The Future of Luxury Is Shaped by Vision, Craftsmanship and Innovation. Every edition of Luxe Magazine Switzerland is an invitation to discover the people, ideas and maisons redefining excellence across the global luxury landscape. Every edition of Luxe Magazine Switzerland is an invitation to discover the people, ideas and maisons redefining excellence across the global luxury landscape. In this new issue, we take you inside the worlds of Haute Horlogerie, fashion, art, excl
2 juil.1 min de lecture


Rolex’s Highest Boutique on Earth Isn’t About Selling Watches
More than 3,000 meters above sea level, surrounded by glaciers, jagged Alpine peaks and some of the most dramatic scenery in Europe, Rolex has just opened what is officially being described as the highest Rolex boutique in the world. At first glance, the announcement sounds like another luxury industry headline designed to generate attention. A new boutique. A spectacular location. A record-breaking altitude. But beneath the symbolism lies a far more revealing story about whe
16 juin3 min de lecture


100 years after its creation, the Rolex Oyster remains one of the few inventions that genuinely transformed the modern relationship with time.
Rolex at 100: The Hidden Story Behind the Oyster That Changed Modern Civilization Rolex quietly celebrated one of the most important anniversaries in the history of luxury and surprisingly, many people missed what was really being commemorated. The headlines focused on a new watch. Collectors debated dial colors. Social media dissected design choices. Yet beneath the excitement surrounding Rolex’s centenary releases lies a much larger story: the 100th anniversary of the Oyste
16 juin3 min de lecture


EMERA, INDEPENDENT HIGH WATCHMAKING HOUSE
EMPIRE OF THE UNSEEN Mysterious. Obsessive. Inaccessible. 7 May 2026 T H E A W A K E N I N G O F A V I S I O N The world is divided between those who follow the light and those who shape it. Patrick Freiburghaus and Cyrano Devanthey did not choose to follow existing forms. They chose the middle path: that of what has no name yet. Refusal is no longer a barrier. It is a sacred way. Every constraint becomes a teacher, every challenge a trial of will. EMERA’s territory ex
3 juin5 min de lecture


From Wristwear to Bag Charm: Why Fashion Is Reinterpreting the Audemars Piguet x Swatch “Royal Pop”
When Swatch and Audemars Piguet unveiled the “Royal Pop” collection earlier this month, the watch industry reacted exactly as expected: collectors debated whether the collaboration respected the legacy of the Royal Oak, queues formed outside boutiques across Europe and the Middle East, and resale prices surged almost immediately after launch. Reuters reported temporary store closures in several cities following crowd congestion around selected Swatch locations, underscoring t
25 mai5 min de lecture
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