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As New York Fashion Week opens, American heritage is being repositioned as a new language of contemporary luxury New York Fashion Week begins on September 10, but its most significant story is already visible: America is attempting to reclaim a position of cultural authority in fashion through the very brands that once defined its international image. Ralph Lauren, Coach and Tommy Hilfiger are not simply returning to the centre of the conversation; they are benefiting from a

Rosé, Liu Wen and Connor Storrie enter Talia Chetrit’s instinctive vision of the Saint Laurent Fall 26 collection There are fashion campaigns that announce a collection, and there are those that create a world around it. For Fall 26, Saint Laurent continues to explore the space between attitude and elegance, bringing together three distinctive personalities Rosé, Liu Wen and Connor Storrie under the creative direction of Anthony Vaccarello. Photographed by Talia Chetrit, the

V&A Celebrates 170 Years of Burberry with The Burberry Trench: Crafting an Icon There are fashion pieces that belong to a particular season, and there are others that gradually become part of cultural history. The Burberry trench belongs firmly to the second category. On 21 September 2026, the Victoria and Albert Museum (V&A) in London will open The Burberry Trench: Crafting an Icon, a free display celebrating one of the most enduring garments in British fashion and marking B

Vogue’s decision to bring its global fashion and culture spectacle to San Francisco in 2027 signals something larger than a change of scenery: the fashion map itself is evolving. There are few decisions in fashion that can be read simply as logistical. The choice of a city, particularly for an event as visible as Vogue World, inevitably carries a message. In 2027, that message will come from San Francisco. The city will host the next American edition of Vogue’s travelling cel

The world’s leading New Energy Vehicle manufacturer joins forces with one of football’s most iconic clubs in a three-year partnership driven by innovation, excellence, and global ambition. Fresh off Paris Saint-Germain’s remarkable back-to-back UEFA Champions League triumph, BYD, the world’s leading New Energy Vehicle (NEV) manufacturer, has announced a landmark global partnership with the French football powerhouse. The agreement, running until June 2029, officially names BY

A luminous celebration of craftsmanship, femininity, and contemporary couture at the Palais de Tokyo Paris once again became the stage for one of haute couture’s most anticipated moments as Tamara Ralph presented her Autumn/Winter 2026–2027 Haute Couture Collection at Orbe New York, Palais de Tokyo. More than a seasonal presentation, the collection marks another significant milestone in the evolution of the designer’s eponymous house, reaffirming her enduring relationship wit

Luxury has quietly changed its address. For decades, the world’s most prestigious maisons invested in spectacular flagships on Avenue Montaigne, Via Monte Napoleone or Bond Street. Today, however, the industry’s most strategic real estate is no longer found on the high street. It is located beside the sea. From Saint-Tropez to Bodrum, Mykonos, Capri and Monte Carlo, Europe’s most desirable beach clubs have become the new stages upon which luxury brands express their identity.

Paris, France – 8 July 2026 At his highly anticipated debut on the official Paris Haute Couture Week calendar, renowned Indian couturier Manish Malhotra presents MAA, a deeply personal Fall/Winter 2026/27 couture collection that transforms the timeless bond between mother and child into an extraordinary expression of luxury, artistry and emotion. Inspired by memory, identity and legacy, MAA unfolds through four evocative chapters Cocoon, Bond, Becoming and Abundance each ref

Paris Haute Couture Week During Paris Haute Couture Week, Tony Ward unveiled his Fall/Winter 2026/27 Couture collection, Whispers of the Dunes, on July 6, 2026, at the historic Réfectoire des Cordeliers. The iconic venue was transformed into an immersive desert landscape, where sculptural dunes and flowing seating arrangements recreated the ever-changing contours of the sand. Models moved with graceful, unhurried precision, echoing the rhythm of the wind as it shapes the dese

Luxury has always been a reflection of society’s deepest aspirations. But in 2026, the industry is facing a defining moment: the question is no longer how to attract more consumers, but how to create deeper meaning for the consumers who truly matter. Luxe Magazine Switzerland was honoured to attend the Press Conference of the 12th edition of the True-Luxury Global Consumer Insights 2026 report, jointly presented by Boston Consulting Group (BCG) and Altagamma. The study, based

After receiving nearly 2,000 entries from 91 countries, the international competition has recognized the projects by both designers as the most outstanding entries in a record-breaking edition that once again puts Bilbao on the global map of emerging fashion talent. Bilbao, June 26, 2026 BIAAF Bilbao International Art & Fashion has announced the winners of its tenth edition during the grand finale held this Thursday at the Museum of Sacred Art in Bilbao. Lan Krebs, in the Fa

For decades, the luxury industry competed for the world’s most desirable brands. Today, a different race is unfolding one that is far less visible but arguably far more strategic. With the acquisition of Charvet, the historic Parisian shirtmaker founded in 1838, Chanel is sending a powerful message to the market: in modern luxury, the rarest asset is no longer a logo or a flagship store, but the human expertise capable of creating exceptional products. At first glance, the ac

As summer unfolds across the Mediterranean and beyond, Dior once again celebrates the art of travel, elegance, and escapism with the return of its highly anticipated Dioriviera universe. This season, the House presents a captivating new chapter, imagined for the first time by Jonathan Anderson, whose creative vision pays tribute to Monsieur Dior’s enduring fascination with discovery, beauty, and distant horizons. More than a seasonal collection, Dioriviera has become a global

The French luxury group has expanded its ownership in the Italian maison, reinforcing a long-term investment strategy that began more than a decade ago. Luxury is often associated with bold product launches and high-profile fashion shows. Yet some of the industry’s most consequential decisions unfold quietly, through carefully structured transactions that reflect years of planning rather than sudden ambition. LVMH’s latest investment in Italian luxury house Loro Piana is one

BURBERRY ARRIVES AT HÔTEL BELLES RIVES FOR AN UNFORGETTABLE SUMMER ON THE FRENCH RIVIERA Luxury fashion house Burberry brings its unmistakable British heritage to the Côte d’Azur through an exclusive summer takeover of Hôtel Belles Rives, its iconic beach club and legendary terraces, available through September 30, 2026. ANTIBES, FRANCE – May 12, 2026 – This summer, Burberry and Hôtel Belles Rives unite to create an exceptional Riviera experience where British elegance meets

A Celebration of Contemporary Italian Elegance With its Spring/Summer 2027 collection, Pal Zileri captures the essence of modern Italian elegance through a refined tribute to the art of slow living a lifestyle philosophy that has become synonymous with Italy’s enduring allure around the world. This season unfolds at the gentle pace of an Italian aperitivo, beneath the golden glow of sun-drenched terraces overlooking city rooftops. It is a world where style is never dictated

At a time when many luxury houses are navigating slowing demand, geopolitical uncertainty and changing consumer habits, Hermès has made a move that appears almost counterintuitive. The French maison has unveiled its new flagship Maison at 166 New Bond Street in London, a monumental project spanning six interconnected historic townhouses, 55 rooms and five floors in one of the world’s most expensive retail districts. On the surface, it is an impressive store opening. In realit

As luxury growth shifts from fashion to hard luxury, Chanel’s appointment of former Cartier creative powerhouse Marie-Laure Cérède reveals a broader ambition: transforming fine jewellery into one of the house’s most influential growth engines. In luxury, leadership appointments often reveal more about a brand’s future ambitions than any runway show or product launch. That is precisely why Chanel’s decision to appoint Marie-Laure Cérède as Director of its Jewelry Creation Stud

The Berlin fashion label and the iconic ice cream brand merge fashion, art and lifestyle in a playful collaboration unveiled during Basel’s international art week. As luxury brands continue to blur the boundaries between fashion, culture and experiential marketing, Berlin-based fashion label Ottolinger and Magnum have joined forces to launch a limited-edition accessories collection inspired by the pleasures of summer. Unveiled during Basel’s highly anticipated art week, the c

After losing the most powerful job in fashion, Diana Vreeland reinvented herself and transformed the Met Gala into the most influential night in the industry. In the ruthless world of fashion, power is often temporary. Trends fade, editors fall, and yesterday’s visionaries are quickly replaced by younger faces and newer ideas. Yet few stories illustrate the triumph of reinvention better than that of Diana Vreeland, the legendary editor who was dismissed from Vogue at the heig