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From 20 to 23 August, the Hublot Polo Gold Cup brings international polo, equestrian excellence and the unmistakable sophistication of Gstaad to the heart of the Swiss Alps. There are few places in Switzerland where sporting tradition, international glamour and an extraordinary landscape converge quite so naturally as Gstaad. Each summer, the village welcomes an event that has become inseparable from its identity: the Hublot Polo Gold Cup Gstaad, a tournament where elite eque

Roger Dubuis Returns to Its Geneva Roots with a New Conceptual Lounge In the heart of Geneva, where Swiss watchmaking has been shaped by centuries of craftsmanship, Roger Dubuis is opening a new chapter. On the iconic Place du Molard, in the city where the Maison has called home for three decades, the new Roger Dubuis Lounge invites visitors into a world where haute horlogerie, design and hospitality meet. The opening is particularly symbolic as Roger Dubuis celebrates its 30

Discover the new Chopard Mille Miglia Classic Chronograph Raticosa, a luxury chronograph celebrating the iconic Raticosa Pass and Chopard’s enduring partnership with the Mille Miglia. Chopard Celebrates the Spirit of the Mille Miglia with the New Classic Chronograph Raticosa Luxury watchmaker Chopard continues its celebrated relationship with the legendary Mille Miglia by unveiling the new Mille Miglia Classic Chronograph Raticosa, an exceptional timepiece inspired by one of

Every July, the EFG Swiss Open Gstaad transforms one of Switzerland’s most exclusive alpine destinations into the beating heart of international tennis. Here, the sport extends beyond the court, becoming part of the village’s lifestyle, where world-class competition unfolds against a backdrop of charming chalets and breathtaking mountain scenery. Tennis is a sport of strength and precision, of endurance and mental resilience, it tends to be best appreciated by those in the kn

Where Swiss Haute Horlogerie Meets the Timeless Legacy of Japan Roger Dubuis once again demonstrates its fearless approach to haute horlogerie with the unveiling of the Excalibur The Kabuto Legacy, an exceptional limited-edition timepiece that celebrates one of the most defining moments in Japanese history. Inspired by the unification of Japan during the 17th century, this remarkable creation transforms historical symbolism into an extraordinary expression of contemporary wat

For a second consecutive year, Aperol returned to the iconic Paléo Festival in Nyon, reaffirming its place as one of the summer’s most vibrant lifestyle destinations. Set against the backdrop of Switzerland’s largest open-air music festival, the Italian aperitif brand once again infused the event with its unmistakable orange identity, celebrating music, conviviality, and the timeless art of Italian living. From July 21 to 26, more than 250,000 festivalgoers gathered in Nyon f

Lewis Hamilton claimed a historic victory at the Formula One Barcelona-Catalunya Grand Prix, securing his first Grand Prix win with Ferrari and reigniting the 2026 Formula 1 World Championship battle. In front of a passionate crowd at Circuit de Barcelona-Catalunya, the seven-time world champion delivered a masterclass in race management, strategy, and resilience, ending a 686-day wait for a Formula 1 victory and writing a new chapter in Ferrari’s modern history. For months,

Why Billionaires Are Quietly Abandoning Saint-Tropez, Mykonos and Capri For decades, luxury travel followed a predictable geography. Summer belonged to Saint-Tropez. Winter belonged to St. Moritz. The Mediterranean elite moved between Capri, Ibiza and Mykonos, while private yachts anchored in full view of photographers, influencers and financial magazines. Luxury was visible. In many ways, visibility was the product itself. But among the world’s ultra-high-net-worth individua

Editorial concept image inspired by the announced Gucci x Alpine Formula 1 partnership. Inside the Gucci x Alpine Partnership and the Billion-Dollar Transformation of Formula 1 For decades, Formula 1 was defined by engineering supremacy, tobacco sponsorships, and elite motorsport culture. Luxury fashion existed nearby on Monaco yachts, in paddock VIP lounges, and around celebrity after-parties but rarely at the center of the sport itself. That era is officially over. With th

From Visibility to Intimacy: Meghan Markle and the Rise of the Domestic Aesthetic There was a time when visibility was enough. A public appearance, a carefully staged photograph, a partnership with a global platform. For years, influence was measured in reach. The more visible you were, the more powerful your presence. But that equation is changing. And few transitions illustrate this shift more precisely than the recent repositioning of Meghan Markle and her evolving lifesty

Where Ice Meets Icons: The Opening Day of The I.C.E. St. Moritz St. Moritz, 30 January 2026 At first light, Lake St. Moritz becomes something more than a frozen expanse. For one extraordinary day, it transforms into a stage where history, design and mechanical artistry glide across the ice. The opening day of The I.C.E. St. Moritz, the International Concours d’Elegance, once again confirmed its singular position as the winter season’s most exclusive automotive gathering. Agai

Experience the Thrill of Snow Polo St. Moritz, January 2026 Every winter, the frozen Lake St. Moritz transforms into an exclusive sporting arena. The Snow Polo World Cup St. Moritz returns for its 41st edition, solidifying its status as the world’s only high-goal polo tournament played on snow. This event combines elite sport, alpine glamour, and the precision that Switzerland is famous for. Snow polo is not just a tournament; it is a ritual. This bucket-list event draws top

MAZE ART GSTAAD 2026: A New Chapter of Elegance, Vision, and Global Dialogue Amid the pristine Alpine landscape, where art meets altitude and refinement meets daring, MAZE Art Gstaad returns for its third edition from February 19 to 22, 2026, under the shimmering canopy of the Festival-Zelt in the heart of Gstaad. This season, the fair expands its universe welcoming around forty leading international galleries an evolution that reflects MAZE’s growing role as one of Europe’s

Marbella: Europe’s New Capital of Luxury Living For decades, Marbella has been synonymous with glamour on Spain’s southern coast a playground for jet-setters, aristocrats, and Hollywood legends. Yet in recent years, this Mediterranean jewel has witnessed a resurgence, drawing the attention of an entirely new demographic: the ultra-high-net-worth individuals of the Middle East, particularly from Dubai, Qatar, and Saudi Arabia. In 2024, Marbella emerged as one of the most sough

From $100 Million to About $20 Million Harry and Meghan Sign New Netflix Deal A New Chapter in the Sussexes’ Hollywood Journey Montecito, August 11, 2025 Prince Harry and Meghan Markle are once again in business with Netflix but this time, the numbers tell a very different story. After the expiration of their groundbreaking five-year, $100 million deal signed in 2020, the Duke and Duchess of Sussex have secured a new multi-year first-look agreement. Industry insiders estim

Bill Gates’ Breakthrough: The $645 Million Hydrogen-Powered Superyacht He Never Used Bill Gates’ ultra-luxury yacht, known as Breakthrough (formerly Project 821), is officially listed for sale at $645 million. Built by the Dutch shipyard Feadship, this 390‑foot vessel is the world’s first true hydrogen-fuel‑cell superyacht. Remarkably, Gates has never set foot aboard, and the yacht is set to debut at the Monaco Yacht Show 2025. Project Origins: A Five-Year Build of Innovation

Refresh & Radiate: 7 Must‑Have Travel Beauty Essentials for a Sun‑Kissed Glow Summer 2025 is in full swing and whether you’re hopping destinations or staying local, a carry‑on beauty capsule is essential. We’ve curated a list of seven real, high‑performing beauty items that every traveller should pack for radiant skin and effortless elegance this season. These selections are informed by industry research, dermatologist-approved trends, and real user acclaim never invented. Ti

Vacation Mode: The Ultimate Chic Packing List You Need This Summer As summer peaks in 2025, travel transforms into an effortless art form. Whether you’re lounging by a coastal villa or exploring a vibrant city, your packing choices say everything. Here’s your Luxe-approved, expertly curated guide to packing light and in absolute style. 1.Start With a Capsule Wardrobe to Maximize Elegance and Ease A Luxe capsule wardrobe means packing pieces that pair seamlessly, mix, match, a

Beyond Luxury: How the Ultra‑Wealthy Are Redefining Summer Travel in 2025 In the summer of 2025, luxury is no longer just about five‑star hotels and private jets it’s about unique, immersive, and deeply personal experiences that can’t be replicated. From polar expeditions on superyachts to bespoke wellness retreats in the Seychelles, the ultra‑wealthy are rewriting the rules of summer travel. The Rise of Experiential Luxury Over the past decade, the concept of luxury has evo

True-Luxury Global Consumer Insights Summary of the BCG-Altagamma 2025 Study A document prepared By Boston Consulting Group Via Ugo Foscolo 1 20121, Milano Milan, July 2025 This document summarizes the 11th edition of the "True-Luxury Global Consumer Insights" study conducted by Boston Consulting Group (BCG) in collaboration with Altagamma. In 2025, the research once again provides an unparalleled analysis of True-Luxury consumers worldwide, with an intensified focus on the t