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The New Architecture of Luxury: How 2026 Is Redefining Desire, Value and Exclusivity
Luxury has always been a reflection of society’s deepest aspirations. But in 2026, the industry is facing a defining moment: the question is no longer how to attract more consumers, but how to create deeper meaning for the consumers who truly matter. Luxe Magazine Switzerland was honoured to attend the Press Conference of the 12th edition of the True-Luxury Global Consumer Insights 2026 report, jointly presented by Boston Consulting Group (BCG) and Altagamma. The study, based
9 juil.4 min de lecture
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