ELKE BERR Unveils the Paul Pogba and Zulay Pogba Signature Collections at Geneva Fashion Night 2026

il y a 7 heures
4 min de lecture

@frederic.monceau

The Geneva-based independent jewellery Maison unveiled its new Signature Collections alongside the PHOENIX pendant, UNBREAKABLE creations and exceptional High Jewellery pieces during one of Geneva’s leading fashion events.

Geneva, July 2026 During Geneva Fashion Night 2026, organised by Cyrus Models at the Hôtel-Restaurant du Parc des Eaux-Vives, independent Swiss jewellery Maison ELKE BERR unveiled its highly anticipated Paul Pogba Signature Collection and Zulay Pogba Signature Collection, alongside a curated selection of High Jewellery creations, pieces from the UNBREAKABLE collection and the Maison’s latest design, PHOENIX.

Bringing together fashion professionals, media representatives, partners and distinguished guests, the event offered the perfect stage for ELKE BERR to showcase its distinctive creative vision while celebrating craftsmanship, contemporary elegance and the enduring artistry of fine jewellery.

@ GENEVE FASHION NIGHT 2026, Cyrus Models,

A Collaboration Inspired by Shared Values

The Paul Pogba Signature Collection and Zulay Pogba Signature Collection are the result of a collaboration that has evolved over several years between the Geneva-based Maison and the couple. While each collection possesses its own identity, both are united by a common ambition: to create jewellery with meaning, inspired by personal journeys and enduring values.

The Paul Pogba Signature Collection embodies resilience, determination and self-belief through bold contemporary designs, while the Zulay Pogba Signature Collection celebrates modern elegance, family bonds and freedom of expression with refined creations designed to accompany everyday life.

“Our role extends far beyond creating jewellery. We strive to give every creation a personal dimension so that it becomes part of the story of the person who wears it. Our collaboration with Paul and Zulay Pogba was born from a relationship built on trust and a shared vision of jewellery as a timeless symbol.”

Elke Berr, Founder & Creative Director

@frederic.monceau

PHOENIX Makes Its Debut

Geneva Fashion Night also marked the unveiling of PHOENIX, the Maison’s newest creation.

Inspired by the spirit of the UNBREAKABLE universe, PHOENIX embodies the values Work. Focus. Belief. through a contemporary pendant crafted in rhodium-plated sterling silver 925. Available with a white zircon or a selection of natural gemstones, including Sky Blue Topaz and London Blue Topaz, the unisex design reflects the Maison’s commitment to creating jewellery that is contemporary, distinctive and timeless.

More than a new design, PHOENIX reinforces ELKE BERR’s philosophy of creating pieces that combine symbolism with exceptional craftsmanship, allowing every jewel to become a personal expression of identity.

@frederic.monceau

Elke Berr

Founder & Creative Director

The Vision Behind ELKE BERR

Founded in Geneva in 2003, ELKE BERR is the expression of the vision of Swiss gemmologist, jewellery designer and entrepreneur Elke Berr, whose expertise in coloured gemstones has earned her recognition among collectors, private clients and industry professionals alike. Born into a family of gemmologists, she continues the legacy established by Berr & Partners SA, the Geneva-based company founded in 1986 by renowned gemmologist and gemstone dealer Thomas Berr. Today, the company is recognised internationally for its expertise in coloured gemstones, offering sourcing, certification and advisory services for collectors, investors and jewellery professionals.

Driven by an unwavering passion for exceptional gems, Elke Berr regularly travels to the world’s leading gemstone-producing regions to personally select rare stones directly at their source. This close connection with mining communities and trusted international partners ensures the authenticity, traceability and quality that define every ELKE BERR creation.

For Elke Berr, every jewel begins with the gemstone itself. Whether working with star rubies, unheated Ceylon sapphires, Paraíba tourmalines, cabochon emeralds, briolette-cut black diamonds or exceptional spinels, her creative process is guided by a deep understanding of each stone’s geological history, natural beauty and individual character. Her bespoke creations combine technical mastery with artistic sensitivity, transforming extraordinary gemstones into contemporary jewellery designed to reflect the personality and story of the wearer.

PHOENIX Pendentif en argent sterling

925 rhodié serti d'un zircon blanc.

PHOENIX Pendentif en argent sterling

925 rhodié serti d'une Sky Blue Topaz.

PHOENIX Pendentif en argent sterling 9

25 rhodié serti d'une London Blue Topaz.

Available with a white zircon or a selection of natural gemstones including Sky Blue Topaz and London Blue Topaz the unisex design reflects the Maison’s commitment to creating contemporary, distinctive and timeless jewellery collections.

From Gemstone to Jewellery

Elke Berr’s approach extends far beyond design. Every creation is the result of a dialogue between the gemstone, the materials, proportions and the way light interacts with each element. Drawing on her expertise in gemmology, applied arts, jewellery craftsmanship and gemstone cutting, she creates pieces where aesthetics, emotion and technical excellence exist in perfect balance.

This philosophy also reflects a strong ethical commitment. From sourcing gemstones directly from producing countries to maintaining transparency throughout the value chain, Elke Berr advocates a responsible approach in which the emotional value of a jewel is as important as its intrinsic worth.

Her ability to transform personal stories into meaningful jewellery found international recognition with UNBREAKABLE, the collection co-created with Paul Pogba and Zulay Pogba and officially unveiled at the Forbes Villa during the Cannes Film Festival in 2025. Conceived around the themes of resilience, inner strength and personal identity, the collection marked a significant milestone in the Maison’s international development.

Beyond jewellery creation, Elke Berr continues to embrace innovation within the gemstone industry, exploring new approaches to traceability and authentication while remaining deeply committed to craftsmanship, ethics and the transmission of knowledge to future generations.

A Swiss Maison with an International Outlook

Today, ELKE BERR continues its expansion in Switzerland and abroad through artistic collaborations, exclusive private events and jewellery collections that seamlessly unite contemporary creativity, gemmological expertise and emotional storytelling.

Rooted in Swiss excellence yet inspired by cultures and gemstones from around the world, the Maison remains faithful to its founding philosophy: every gemstone carries a story, every creation begins with a meaningful encounter, and every jewel is designed to accompany the person who wears it throughout life’s journey.

Cyrus Models,

As showcased at Geneva fashion Night 2026, ELKE BERR continues to redefine contemporary fine jewellery by blending exceptional craftsmanship, artistic vision an authentic human emotion into creations destined to transcend time

Patricia Holdener

Editor-In-Chief

Luxe Magazine Switzerland