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NikeSKIMS: Kim Kardashian and Nike Redefine the Future of Activewear On September 26, the sportswear giant Nike and Kim Kardashian’s brand SKIMS unveiled a partnership that is already being described as a turning point in the activewear industry. Far more than a limited-edition capsule, NikeSKIMS represents a complete system of apparel innovation. By combining Nike’s decades of sports performance expertise with SKIMS’ mastery of body-conscious design, the collaboration marks