The Dupe Culture Boom: When Copying Becomes a Fashion Statement “Dupe” culture short for “duplicate” has moved from the fringes of fast fashion to the mainstream of online style communities. On TikTok, the hashtag #dupe has amassed billions of views, with influencers proudly sharing low-cost alternatives to luxury “it” items. Once condemned as counterfeit-adjacent and unfashionable, dupes are now celebrated for their affordability, accessibility, and, for some, even their iro
