Rowen Rose Opens the Doors to a Dreamscape of Elegance with First-Ever Runway Show

Luxe magazine Switzerland
Jun 24
2 min read

Updated: Jun 30

Villa Litta, Lainate June 23, 2025

In the lush surroundings of Villa Litta, where time seems to pause and marble fountains whisper of ancient grandeur, Rowen Rose unveiled its Spring/Summer 2026 collection with a debut runway show that felt more like a reverie than a presentation.

Guests were welcomed into the Rowen Rose Retreat an imagined Thermal Resort and Spa, transformed into a surreal sanctuary of elegance, serenity, and indulgence. It was here, in this ethereal mise-en-scène, that the House invited its audience to slow down, to dream, and to witness the dawn of a new chapter in its history: the launch of Rowen Rose Menswear.

The Harmony of Duality

Founded in Paris and proudly crafted in Italy, Rowen Rose continues to embody a Franco-Italian sensibility an ever-present tension between classicism and audacity. Designer Emma Rowen Rose, who moves effortlessly between Milan and Paris, channels her multicultural heritage into silhouettes that defy convention while embracing beauty in all its contradictions.

With the Spring/Summer 2026 collection, the House seamlessly marries its signature feminine codes with the introduction of a boldly refined menswear line. The result is a fluid dialogue between softness and structure, leisure and luxury and an expansion of the brand’s philosophy of unapologetic elegance.

Ancient Echoes, Modern Statements

Drawing inspiration from the ritualistic tranquility of ancient Greek and Roman thermal baths, the collection offers a wardrobe for the modern-day retreat where travelwear meets couture, and the art of repose becomes a style in itself. Models glided through the imagined spa like living statues, draped in shimmering fabrics that echoed sunlight over water, surrounded by the quiet majesty of colonnades and mosaics.

Key elements of Rowen Rose’s visual language were omnipresent: sculptural shoulders, impeccable tailoring, and a calculated interplay between control and fluidity. The craftsmanship shone through in intricate pleats, delicate lace, and embroidered motifs that evoked sacred symbols of old-world sanctuaries.

A Palette of Peace and Power

Color played a vital role in shaping this immersive experience. Soft aquatic hues met sunlit neutrals, while gilded tones and marble whites paid homage to timeless splendor. Deeper mineral blues and the brand’s unmistakable vibrant pink infused the retreat with life, reminiscent of sacred waters and lush, mythic gardens.

Through shimmering vinyls, airy chiffon, and mosaic-printed textiles, Rowen Rose invited its audience not just to watch, but to surrender to fantasy, to beauty, and to a vision where elegance is more than style: it’s a state of being.

As the show concluded, one message rang clear: this was not simply fashion it was a destination.

Welcome to the Rowen Rose Retreat.

About Rowen Rose

Founded in Paris in 2018 by designer Emma Rowen Rose, the brand is defined by contrasts at once modern and timeless, daring and delicate, masculine and feminine. Drawing from her multicultural upbringing (Spanish, Polish, and French), Emma infuses Rowen Rose with a singular vision that breaks down stylistic boundaries while embracing luxury craftsmanship and ethical production. Entirely Made in Italy, Rowen Rose merges archival richness with contemporary innovation, creating collections that resonate across time and place.