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Chanel’s New Era: Matthieu Blazy’s Appointment and the Future of Heritage When Chanel formally appointed Matthieu Blazy as Artistic Director in December 2024, it was more than a personnel change it was a strategic recalibration. Blazy, 40, a French-Belgian designer, succeeded Virginie Viard, taking charge of haute couture, ready-to-wear, and accessories, stepping into one of fashion’s most scrutinized positions. Who Matthieu Blazy Is and Why He Matters Blazy built his reputa