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From Quiet to Loud: How Luxury Fashion Is Making Noise This Summer After years of subtle restraint, luxury fashion is turning up the volume in summer 2025 and nowhere was this more evident than at Paris Haute Couture Week in June. The era of “quiet luxury” is giving way to bolder, more expressive statements, marking a significant cultural and creative shift. For nearly two years, understated elegance reigned supreme on runways and in wardrobes alike. Labels like The Row, Lor