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Marbella: Europe’s New Capital of Luxury Living For decades, Marbella has been synonymous with glamour on Spain’s southern coast a playground for jet-setters, aristocrats, and Hollywood legends. Yet in recent years, this Mediterranean jewel has witnessed a resurgence, drawing the attention of an entirely new demographic: the ultra-high-net-worth individuals of the Middle East, particularly from Dubai, Qatar, and Saudi Arabia. In 2024, Marbella emerged as one of the most sough