A Season of Riviera Glamour: Burberry x Hôtel Belles Rives

Name: Hôtel Belles Rives
Address: 33 Boulevard Édouard Baudoin, Antibes, France

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BURBERRY ARRIVES AT HÔTEL BELLES RIVES FOR AN UNFORGETTABLE SUMMER ON THE FRENCH RIVIERA

Luxury fashion house Burberry brings its unmistakable British heritage to the Côte d’Azur through an exclusive summer takeover of Hôtel Belles Rives, its iconic beach club and legendary terraces, available through September 30, 2026.

ANTIBES, FRANCE – May 12, 2026 – This summer, Burberry and Hôtel Belles Rives unite to create an exceptional Riviera experience where British elegance meets Mediterranean glamour. Set against the sparkling waters of Cap d’Antibes, the collaboration transforms one of the French Riviera’s most storied addresses into a destination infused with Burberry’s timeless spirit of adventure.

A celebrated summer retreat, Hôtel Belles Rives has long been associated with the artistic and literary figures who shaped the early twentieth century, including Ernest Hemingway and Gertrude Stein. The property is perhaps best known as the former home of F. Scott Fitzgerald, where the acclaimed author began writing Tender Is the Night (1934), a novel whose protagonist notably wears a Burberry coat.

Burberry’s connection to the outdoors and life by the water dates back to its founding. Thomas Burberry built the brand on innovation designed to embrace the elements, and throughout the first half of the twentieth century, the House created specialist garments and sailing attire for those spending time on or near the water. This legacy continues with the Burberry Summer 2026 collection, featuring signature check swimwear and coastal-inspired motifs influenced by the brand’s enduring spirit of exploration.

For the season, Burberry reimagines the hotel’s distinctive Art Deco glamour through its own creative lens. The House’s iconic check has been redesigned in Hôtel Belles Rives’ signature blue, creating a bespoke visual identity that appears throughout the property. From elegant interiors to the hotel’s original 1920s elevator, the motif brings a refined sense of summer sophistication. Custom branding also extends to the private jetty and the entrances of the beach club.

Guests are invited to enjoy exclusive Burberry ice creams on the hotel’s renowned terrace or take in panoramic Riviera sunsets from the Fitzgerald Bar terrace. Throughout the summer, a curated programme of Burberry experiences will also be available, including water skiing, a sport believed to have originated in the bay.

To learn more or make a reservation, please visit bellesrives.com. Hôtel Belles Rives is located at 33 Boulevard Édouard Baudoin, Antibes, France.

Burberry x Hôtel Belles Rives

ABOUT HÔTEL BELLES RIVES GROUP

Overlooking the turquoise waters of the Mediterranean, Hôtel Belles Rives is one of the French Riviera’s most iconic Art Deco landmarks. Once home to F. Scott Fitzgerald, where he wrote Tender Is the Night, the property preserves the carefree elegance of a golden era while embracing contemporary luxury through its 43 recently renovated rooms and suites.

Guests can discover Mediterranean fine dining at La Passagère, the hotel’s Michelin-starred restaurant led by Michelin-starred Chef Aurélien Véquaud. The recently renovated Fitzgerald Bar, named in honour of the property’s former resident, offers relaxed lunches and timeless cocktails in an elegant setting. The hotel’s private beach is home to Belles Rives Beach Restaurant, a watersports club and a private jetty where the hotel’s boat is moored. Guests can further elevate their stay with innovative treatments from prestigious Swiss skincare house Valmont at the Valmont Beauty Corner.

Burberry x Hôtel Belles Rives

ABOUT BURBERRY

Burberry is a global luxury fashion brand with a rich British heritage. Founded in 1856 by Thomas Burberry, the company revolutionised outerwear through the invention of gabardine, the weatherproof fabric used in its iconic trench coats. Headquartered in London and under the creative direction of Daniel Lee, Burberry continues to define modern British luxury through its collections of womenswear, menswear and childrenswear, alongside accessories and beauty products.