Auberge Collection Announces Auberge Safari
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Auberge Safari : The Ultimate Luxury Safari Experience Redefining Tanzania
Nine Extraordinary Sanctuaries. One Unforgettable Journey into Africa’s Wild Soul.
Luxury travel has entered a remarkable new era. With the launch of Auberge Safari, the prestigious Auberge Collection unveils its very first African chapter, introducing an exceptional portfolio of nine luxury camps and lodges set across Tanzania’s most breathtaking wilderness. More than a new destination, Auberge Safari is an invitation to rediscover the very essence of exploration where conservation, authenticity and refined hospitality merge into one extraordinary experience.
A New Definition of Luxury in the Heart of Tanzania
Stretching from the legendary plains of the Serengeti to the pristine shores of Lake Manyara, Auberge Safari brings together two of East Africa’s most respected safari pioneers Legendary Expeditions and Chem Chem Safari. The result is an unparalleled collection of exclusive properties, each preserving its own identity while embracing Auberge Collection’s philosophy: luxury rooted in place, culture and meaningful human connection. Here, every journey is intentionally crafted rather than simply planned. Private guides, tailor-made itineraries, exclusive wildlife encounters and intimate cultural experiences transform each safari into a deeply personal adventure.
Where the Great Migration Becomes a Front-Row Experience
Guests enjoy privileged access to one of nature’s greatest spectacles the Great Migration following millions of wildebeest and zebras throughout every stage of their incredible journey. Beyond the migration, travelers encounter Tanzania’s iconic Big Tusker elephants, elusive leopards, tree-climbing lions and abundant wildlife in some of Africa’s most protected ecosystems. Whether exploring remote landscapes on foot, enjoying private game drives or sharing unforgettable moments beneath endless star-filled skies, every experience is designed around exclusivity and authenticity.
Nine Extraordinary Properties Across Tanzania
Each Auberge Safari destination tells its own story.
Mwiba Lodge offers secluded luxury overlooking the Greater Mwiba Protected Wildlife Area, blending spectacular safari adventures with authentic encounters alongside the Hadzabe and Datoga communities.
Mwiba Plains immerses guests in the ancient calving grounds of the Great Migration, where thousands of newborn wildebeest begin their first journey into the wild. In the Western Serengeti, Mila celebrates the timeless romance of classic safari life with intimate tented accommodations overlooking lion territory. Further north, Nyasi and Songa place guests at the heart of the dramatic Mara River crossings, delivering unrivalled views of one of the world’s most iconic wildlife events.
Near Arusha, Legendary Lodge provides an elegant sanctuary nestled within a historic coffee estate, offering the perfect beginning or ending to an unforgettable safari.
Meanwhile, the celebrated Chem Chem Collection continues to redefine luxury through its iconic Slow Safari philosophy.
At Chem Chem Lodge, time slows naturally, allowing guests to reconnect with nature without urgency.
Little Chem Chem captures the romance of vintage safaris, where sunrise awakens the African plains and wildlife roams freely beyond the canvas walls.
Finally, Forest Chem Chem offers one of Tanzania’s most exclusive private wilderness retreats, hidden beneath ancient forests alive with extraordinary birdlife and elusive wildlife.
Luxury with Purpose
At the heart of Auberge Safari lies a profound commitment to conservation. Every guest stay actively contributes to protecting approximately 600,000 acres of extraordinary ecosystems through the Friedkin Conservation Fund and the Chem Chem Association. Together with local communities, these initiatives safeguard vital wildlife corridors connecting Tarangire National Park, Lake Manyara and the Greater Mwiba Protected Wildlife Area, ensuring Tanzania’s remarkable biodiversity thrives for generations to come. Luxury here is measured not by excess, but by legacy.
An African Milestone for Auberge Collection
The arrival of Auberge Safari represents far more than an expansion. It marks the beginning of a new chapter for one of the world’s most respected luxury hospitality brands. Guided by the belief that true luxury resides in the soul of a destination, Auberge Collection delivers an experience where elegant design, exceptional gastronomy, intuitive service and meaningful conservation coexist in perfect harmony. For discerning travelers seeking authenticity without compromise, Auberge Safari offers something increasingly rare in today’s luxury landscape: A journey that transforms not only the destination you discover but also the way you experience the world.
Patricia Holdener
Editor-In-Chief
Luxe magazine switzerland
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