BYD Group Becomes Official Automotive Partner of Paris Saint-Germain in a Landmark Global Alliance

2 août
2 min de lecture

The world’s leading New Energy Vehicle manufacturer joins forces with one of football’s most iconic clubs in a three-year partnership driven by innovation, excellence, and global ambition.

Fresh off Paris Saint-Germain’s remarkable back-to-back UEFA Champions League triumph, BYD, the world’s leading New Energy Vehicle (NEV) manufacturer, has announced a landmark global partnership with the French football powerhouse. The agreement, running until June 2029, officially names BYD as the Official Automotive Partner of Paris Saint-Germain.

The collaboration brings together two internationally recognized brands that share a common vision of innovation, performance, and forward-thinking leadership. Both BYD and Paris Saint-Germain have redefined their respective industries by continuously challenging conventions, embracing technological progress, and building strong connections with millions of customers and supporters worldwide.

Over the next three seasons, the partnership will come to life through a wide range of international campaigns, exclusive digital content featuring both the men’s and women’s Paris Saint-Germain teams, immersive fan activations, and unique experiences designed to engage supporters across the globe.

BYD will also benefit from premium visibility at the Parc des Princes stadium, while vehicles from both BYD and DENZA, the Group’s premium automotive brand, will support the club’s day-to-day operations. By uniting one of the world’s most prestigious football clubs with the global leader in New Energy Vehicles, Paris Saint-Germain and BYD aim to inspire millions of fans while setting new benchmarks in innovation, performance, and sustainable mobility.

Stella Li, Executive Vice President of BYD, commented:

“We are delighted to partner with Paris Saint-Germain, a club that has become a global symbol of excellence, ambition, and innovation. At BYD, we share the same determination to challenge conventions, drive progress, and connect with audiences through technology. This partnership brings together two globally respected brands united by a forward-looking vision and a shared passion for creating exceptional experiences. Together, we look forward to engaging with millions of supporters around the world while contributing to a more innovative and sustainable future.”

Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, added:

“We are proud to welcome BYD to the Paris Saint-Germain family. As one of the world’s most innovative and fastest-growing companies, BYD is a natural partner for our Club. Bringing our two brands together creates exciting opportunities to engage supporters through creativity, innovation, and unique experiences on a global scale.”

Founded in 1994, BYD has grown into a global technology powerhouse committed to improving lives through innovation. With operations spanning automotive, renewable energy, electronics, and rail transportation, the company is now present across six continents, operating in more than 100 countries and over 400 cities worldwide.

Its automotive division, BYD Auto, specializes in fully electric and plug-in hybrid vehicles, supported by proprietary technologies including the Blade Battery, DM hybrid systems, e-Platform 3.0, CTB, iTAC, DiSus Intelligent Body Control System, and the Super e-Platform. BYD was also the first automaker in the world to discontinue the production of conventional combustion-engine passenger vehicles in favor of New Energy Vehicles and has remained China’s best-selling NEV passenger car brand for twelve consecutive years.

Headquartered in the Netherlands, BYD Europe continues to accelerate the transition toward sustainable mobility by delivering advanced electric vehicle technologies across European markets.

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Patricia Holdener

Editor-In-Chief

Luxe Magazine Switzerland