BYD Officially Enters the Swiss Market with a Spectacular Launch Event

BYD Officially Enters the Swiss Market with a Spectacular Launch Event

Zurich, April 1, 2025 BYD, the world’s leading manufacturer of New Energy Vehicles (NEVs), has officially launched in Switzerland with a high-profile event at the Umwelt Arena in Spreitenbach. The event showcased BYD’s innovative technology and its commitment to sustainable mobility, marking an important milestone in the brand’s European expansion.

A Grand Introduction to BYD’s Visio

The launch event, held from 11:00 AM to 3:00 PM, was a meticulously orchestrated experience that immersed guests in the future of electric mobility. Attendees were welcomed into a modern, tech-driven environment featuring cutting-edge displays, interactive experiences, and a futuristic electric robot roaming the venue. The atmosphere reflected BYD’s vision for the future: innovative, sustainable, and forward-thinking.

Key representatives of BYD, including Stella Li (Executive Vice President of BYD), Maria Grazia Davino (Regional Managing Director), and local Swiss market leaders, took the stage to introduce the company’s mission and product lineup. Their speeches emphasized BYD’s technological advancements, such as the Blade Battery and Cell-to-Body construction, which are setting new safety and performance benchmarks in the industry.

Three New Models for the Swiss Market

During the event, BYD unveiled three flagship models tailored for Swiss consumers:

• BYD SEAL – A premium all-electric sports sedan featuring an 82.5 kWh battery, 570 km WLTP range, and cutting-edge e-Platform 3.0 architecture.

• BYD SEALION 7 – A full-size electric SUV with a futuristic design, 502 km range, and acceleration from 0-100 km/h in just 4.5 seconds.

• BYD SEAL U DM-i – A plug-in hybrid SUV equipped with BYD’s revolutionary Super DM-i hybrid system, ensuring over 1,100 km of combined range.

These models, designed to meet the growing demand for sustainable yet high-performance vehicles, are now available at competitive prices, with introductory offers including 0% financing for up to 48 months and free annual charging up to 3,000 km.

BYD’s Expansion in Switzerland

BYD’s Swiss presence will rapidly expand, with a national dealer network set to include 15 showrooms by the end of 2025. The first flagship BYD store has already opened in Zurich (Uraniastrasse 31), with new locations in Zug, Lugano, and Bellinzona following soon. This structured rollout ensures that Swiss customers receive top-tier service and support as they transition to electric mobility.

Redefining the Future of Mobility

With over 10 million NEVs produced globally, BYD continues to drive innovation in the electric vehicle sector. The brand’s emphasis on battery safety, energy efficiency, and intelligent vehicle design sets it apart in an increasingly competitive market.

Maria Grazia Davino summarized BYD’s ambition:

“Switzerland, with its passion for innovation and engineering excellence, is the perfect market for BYD. We are excited to bring our revolutionary technology to Swiss customers and play a key role in the future of sustainable mobility.”

Final Thoughts

The BYD Switzerland launch event was more than just a product showcase it was a bold statement about the future of transportation. The brand’s seamless fusion of technology, design, and sustainability positions it as a game-changer in the Swiss automotive industry.

With BYD’s expansion plans well underway, Swiss consumers now have access to some of the most advanced electric vehicles in the world, backed by a company dedicated to making green mobility both accessible and exciting.