MIRÉ: Redefining Luxury Through Nature’s Lens

28 oct. 2025
2 min de lecture

Dernière mise à jour : 31 oct. 2025

MIRÉ: Redefining Luxury Through Nature’s Lens

Zurich, 20 October 2025

In an age where sustainability is often spoken of more than practiced, a new voice emerges from Switzerland’s design landscape calm, confident, and rooted in conscience. MIRÉ, founded by Boyeon Jung, arrives not as another label, but as a philosophy of sustainable luxury one that redefines what it means to wear, to feel, and to belong.

Born from nature, crafted with ecological integrity, and destined to return gracefully to the earth, MIRÉ turns cashmere into more than a symbol of exclusivity it becomes a conversation between timeless beauty and environmental respect.

“At MIRÉ, we create pieces for real life ethically sourced, thoughtfully crafted, and designed to bring lasting comfort and elegance. For us, true luxury is not excess, but harmony between everyday style and respect for the planet.”

Boyeon Jung, Founder & Creative Director

The Story Behind the Brand

The soul of MIRÉ is Boyeon Jung, a Korean American designer whose journey bridges continents and cultures. Having worked across design and creative direction for renowned houses including Tommy Hilfiger and DKNY, and later serving as Head of Style for Manor, Switzerland’s largest department store, Boyeon embodies both precision and vision.

After years of shaping global brands, she returned to Zürich not to follow trends, but to reshape the narrative of fashion. Her mission: to create a brand that feels effortless, responsible, and quietly luxurious. MIRÉ is the result a brand where simplicity meets sustainability, and every thread tells a story of integrity.

What Makes MIRÉ Different

Each piece of MIRÉ reflects a commitment to purity and purpose:

Exquisite Materials: 100% sustainable, fully traceable cashmere, ethically sourced from the high mountains of Inner Mongolia, crafted in factories that uphold the highest social compliance standards.
Swiss Design Ethos: Clean lines, timeless elegance, and a modern versatility that transcends seasons.
Luxury Made Accessible: Premium quality without traditional markups available exclusively at mirecollection.com.
A Conscious Promise: Fashion created with respect for people, animals, and the planet.

The Debut Collection

Now launching, MIRÉ’s debut collection celebrates the beauty of essentials timeless silhouettes, refined textures, and versatile pieces designed to move effortlessly from daily life to festive gatherings.

With every detail, MIRÉ sets a new benchmark for sustainable fashion: intimate, intelligent, and unapologetically stylish.

Meet MIRÉ in Person

The world of MIRÉ will debut at BLICKFANG Designmesse Zürich, where press and visitors are invited to explore the brand’s tactile universe of sustainable cashmere.

Kongresshaus Zürich | 14–16 November 2025

1st Floor, Stand 14

Press Contact

Boyeon Jung | Founder & Creative Director

📧 info@mirecollection.com | ☎️ +41 79 673 6409

🌐 mirecollection.com | Instagram: @mire_collection